8 Handy Tips On Updating Your Website

This will also help to improve your SEO rankings, which Google will recognise and in turn you will be rewarded for it. The good news is that updating your website with BaseKit’s website builder is very much an instant procedure so should not prove too time-consuming and works out very beneficial in both the long and short term.

Here are a few tips to make the process easy and hassle-free…

Tip 1. Change your habits

It will help if you start getting into the routine of updating your website and make it a habit. Whether it’s daily, weekly or monthly you need to decide on a set time to sit down and take the time to update your site.

Tip 2. Remove and replace

In terms of content, it could be as simple as removing and replacing certain words and phrases. Adjusting your content slightly will instantly make it up-to-date and current. It may also be a case of adding a couple of sentences at the bottom of a paragraph to bring the piece forward and into the present.

Tip 3. Price plans

Any changes to prices should be updated immediately. It is important that your customers are kept informed about important factors such as increases in price as well as new offers and deals. Putting a link on your homepage directing the visitor to the altered page is a good idea as they will be instantly notified of any offers or changes which creates more business for you.

Tip 4. Layout and design

It’s not essential but you might want to think about updating the image of your site every 6 months or so. It doesn’t need to be drastic but a quick revamp should do the trick. It could be something as simple as changing your font or maybe try some new colour schemes. Changing the layout is super-easy too as your content will automatically adjust to the new template where new content and images may be added if needed.

Tip 5. Create a new page

As your business grows, so will your website. You may have to add some extra pages to accommodate for expansion. You can create the page in the same way that you initially created your other pages. This is a great way of adding content to your site and showing visitors that you are an ambitious and developing company.

Tip 6. Update your logo

There is no harm in thinking about updating a company logo. Certain logos can look dated after a while so a re-style makes it contemporary and shows that you’re constantly thinking up ways of improving your company or brand. Schools and colleges often change their logo as they are frequently trying to attract various groups of young people and therefore need to keep current and on-trend.

Tip 7. Don’t slack on interaction

If you have a blog or forum section on your website then it’s imperative to keep this active. Starting up new topics for discussion will generate comments which shows people are still visiting your site. A simple question could be posted such as, ‘What does everybody think of the new logo?’

Tip 8. Listen to feedback

Another useful way to update your site is to listen to feedback about how accessible your website is, the usability factor, how easy it is to navigate, colour schemes etc. This is such a simple and effective method as all the suggestions have already been made for you so all you’re left to do is make the changes. Feedback makes creating a website easy.

If you have access to an analytics program, you’ll be able to see how many visitors each page of your site gets, the bounce rate and how long they stay on the page for. Based on your findings, you can decide which pages need changing and updating.

If you’re reading this and trying to remember the last time you updated your site then there really is no time like the present to start!