Logo

If you already have a company logo then you’re well on your way to branding success. If you don’t, then it’s time to think about getting one. A logo is a

visual representation of your company and should be something simple yet memorable. Placing this across your website will make it stick in the visitor’s mind. For example, sports company Nike are recognised for their iconic tick. This has become their international trademark and helped lead them to success. The key is to have a logo that customers will recognise instantly, familiarity doesn’t breed contempt, it breeds trust. With BaseKit, all you

need to do is drag your logo onto your website – it’s that easy.

Slogan

You could try incorporating a slogan or catchphrase along with your logo. It should be simple, smart and sum up the main ethos of your company. For example, Sainsbury’s slogan is ‘Making life taste better’. It’s catchy, original and highly relevant to what they represent. It acts as a finishing touch and a signature from your company which adds a more personal element. By adding a textbox underneath your logo, you are able to input your slogan. Keep it quite short and use a different font to the one on your website to make it really stand out.

 

Design

The overall design of your website is crucial in branding. You really need to be clever with your use of colours and style.  Coca-Cola is a brilliant example of this as they are identified with their trademark colour of red and their hand-written title.

This is the sort of thing you should be aiming for. A unique combination of colour, font style and logo will conjure up a certain image in your consumer’s mind. It needs to be memorable, recognisable and relevant. The design settings on a website builder make it easy for you. All you need to do is select a theme for your website and then choose a colour. You can play around with this until you’re happy with the end product.

 

Images

Using images on your website is important. It helps tremendously if the consumer has a visual connection with your company. A lot of companies will use a specific person for their brand. For example, Walkers crisps use Gary Lineker to front their campaigns. You may want to have a face for your company; it could be the CEO (such as Richard Branson for Virgin) or an employee.  This puts a face to the name, making your consumer more trusting with that added familiar factor. Images can be added anywhere on your site with a drag and drop image widget.

About

Your ‘About’ page is essential when making your company stand out. Visitors will click on this page to find out more about your business and why they should invest their time with you. This page will be read by first-time users as well as existing ones so it needs to cater to both audiences. The first thing you should mention is who you are and what you do. From there you can talk about the origins of the company and aims for the future. An ‘About’ page can be set up easily when building a website by creating a new page. You can build this section much like your other pages.

Company video

A company video is the most effective way to display a message in an interactive format. If you make a decent video, it could be the key to your branding success. Due to its dynamic nature, a company video can make your visitors feel as if they are getting a first-hand taster of your products or services. You can add a video to your page in a few simple clicks. A video widget is available to drag and drop onto your page which will link to YouTube.

Branding your company is not always an instant thing but with the help of BaseKit, you can start creating your company brand today!