How To Rebrand Your Company

You've mastered creating a website but what happens if you want to rebrand your company? There’s a lot more to rebranding your company than merely getting a new name or changing your logo. It’s a complete revision of your company’s strategies, goals and vision.

There could be a number of reasons why your company is thinking of rebranding such as disassociating with a current negative image, new management or to beat competitors. Generally, rebranding is to show consumers and competitors that a company is moving forwards and evolving.

Create new strategies

You’ll need to determine your company’s strengths and weaknesses. What features of your existing company are working for you and which aren’t?

Finding the answers to these questions will outline what you should now be focusing on and give you a clearer perspective on how to get your company to the end goal. All of your new strategies should be an improvement on previous ones with emphasis on progression and enhancement.

Once you’ve decided what changes you are going to make, you’ll need to make a list of all the websites and places these need to be applied to.

Research

You can never do enough research and looking into how your competitors are operating is a good idea. What is working for them? Why is it working for them?

Fast-food chain McDonalds are a good example of rebranding. They had a bad reputation for being unhealthy and there was debate as to what actually went into their food. Now they serve salads, state the calories on every item and have various advertising campaigns highlighting where their ingredients come from and what goes into the food. Although they remain as a fast-food chain that sells junk food, they have portrayed a more responsible and health conscious business while offering consumers various alternatives to burger and fries.

They also incorporated the slogan ‘I’m lovin’ it’ which proved to be a huge success.

Redesign

Redesigning your brand doesn’t have to involve a complete visual makeover

but could be as simple as streamlining a company logo to make it look more modern and current. If you think of the specific reasons for rebranding your company then it should make it easier when making decisions in design.

Website

It may seem like a huge overhaul to change you website domain but it’s

actually quite simple. All you’ll need to do is purchase a new domain and then youcan bring most of your existing data over to the new site. The vital thing to remember is that you should inform your current users that you are switching

to a new website in advance and then once you’ve switched over, redirect your old site to your new one. You want to avoid having an error 404 page as this

will only confuse the people that land on your page and it will look like your company doesn’t exist anymore.

Facebook

Changing a Facebook URL can prove tricky as it is a fixed address. One way

to get around this is to contact someone at Facebook who can then assist you and get the name changed over. The other option is to create a whole new page. This could be a good move if you’re undergoing a redesign as you’ll be able to start from scratch. Direct everybody from the old page to your new one so you don’t lose any subscribers. Make sure you plan the move well in advance, letting all your Facebook fans know beforehand with updates on your existing page. This could also be an effective way to get more fans by getting your existing ones to spread the word. A relaunch always generates interest

and you could use it as a chance to create positive hype around your company.

Twitter

Altering your company name on Twitter is pretty easy as you’re able to manually change it yourself in the settings. However, you’ll need to check that the name you’re changing to isn’t already taken by somebody else as you won’t be able to use it. Be consistent in posting tweets keeping your followers updated about the rebrand and why the name has changed.

Get feedback

Perhaps one of the most helpful things when making changes and improvements to your company is getting feedback both internally and externally. Ask as many questions as you can and collect everything you find to provide a detailed analysis of your company. You might not always like what you hear but you’ll definitely benefit from it in the long run.

How to rebrand your company