How to use Google Plus for your business

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Photos prove popular time after time on social networking sites so it’s just as well that Google+ fully accommodates them. Photos are significant on Google+ as lots of individual images are shared by multiple users.  Rather than upload whole albums as you would on Facebook, upload a single image.  It could be a graph or infographic – anything that is interesting and relates to your business. Images that are likely to spark conversation and interest will always do well for your business.

 

When you share content and links, ask others to share it within their circles. This is similar to asking people to retweet on Twitter. It’s so easy to do on Google+ and will ensure that your content is exposed quickly.

 

Circles

The circles feature on Google+ is perhaps one of the defining aspects of the social networking site which makes it stand out from Facebook or Twitter.

 

Once your profile has been customised, you can start adding people to your circles. Your circles can be split up into various groups such as family, acquaintances, work colleagues etc.

 

There is content that you’ll be sharing that you don’t necessarily want to share with everybody.  Because Google+ allows you to categorise the people you connect with into groups, you’re able to customise your posts making it visible to certain groups over others. For example, you might not want to share the same posts you do with your clients as you do with your partners.

 

You’ll also be able to see what other people are sharing in your related circles depending on their settings.

 

+1 button         

The Google +1 button is a handy tool for sharing and generating awareness to posts. If you +1 something, this shows you give it your approval. You can then comment or share the post with your circles. Your +1’s will be collected and stored in a special tab on your page. You can either share this tab or make it private.

 

If you have posts that gain a lot of +1’s then it shows it is useful and worth reading. People are more likely to click on your content giving you an improved click-through rate.

 

These can be embedded onto other websites much the same as the Facebook ‘Like’ button.

 

Although this is just another sharing button, the importance of it should not be overlooked. They provide an effective call to action and it has been proved that the Google+ button generates 3.5 times more traffic to content.

 

Google+ Search

Google’s advanced search tools mean that it can help you network better within the site. Google has an advanced insight into all your interests, what you are sharing and which contacts are most valuable to you. This means Google+ will pick up on trends and interactions at an impressively speedy rate. Google will have the full picture of your networks and relationships. This means accurate recommendations of which pages to promote can be made.

 

Google+ is also wise when it comes to cheats and spammers. Google can determine who is spamming and how this affects search results. Google are able to detect suspicious behaviour and uncover spammers to keep searches and interaction organic.