Ten stats you need to know about SMEs and web presence

A huge proportion of businesses today are small and medium-sized enterprises (SMEs). More are being established every single day, as people decide to pursue their entrepreneurial ambitions. But how can you make the most of this huge market?

As many small businesses are non-employing (run solely by the owners), their needs and systems are all different, but there are certainly some common trends within the small business market. We’ve collected a few statistics which will help you to understand your audience, so that you can ensure you’re giving them what they need.

1.

In the UK, small businesses make up over 99% of all private sector businesses; and 99.9% of businesses are small or medium-sized (SMEs). 96% of all businesses are micro-businesses (0-9 employees).

Source: oecd.org

2.

Small and medium-sized enterprises account for more than 50% of all employment and value added in the business sector in most OECD economies.

3.

More than a third of small businesses (36%) don’t have a website

4.

…but 92% of businesses consider having a website to be an effective digital marketing strategy.

Source: ironpaper.com

5.

58% of those small businesses without a website plan to build one in 2019.

6.

Over a quarter of small businesses cite cost (26%) or irrelevance to industry (27%) as reasons for not having a website, while 21% say social media is a key factor in their decision.

7.

Almost half of all small business owners (47%) handle marketing efforts themselves.

8.

81% of small business websites are mobile friendly.

9.

Over half of all worldwide online traffic (52.2%) came through mobile phones in 2018. This number was 1.9% higher than in 2017 (50.3%), showing a significant increase.

10.

It is predicted that mobile e-commerce will account for 54% of all online sales by 2021.

From these stats, you can clearly see that both the mobile market and the small business market are huge in 2019 – and continuing to grow. In turn, this offers huge potential for growth for companies who work with SMEs, who can keep a close eye on the trends in the market to offer solutions to meet their needs.

On the other hand, this growth and need for solutions can increase the risk of companies losing SME customers and revenue to OTT players or competitors who can offer these solutions more quickly, or for a better price. With the importance of mobility and marketing shining through in this data, it’s fairly safe to say that these are good areas to focus on when it comes to getting ahead of the competition. Web presence is becoming even more vital as more SMEs are subscribing to its importance, opening up opportunities for larger companies to work both with those without an online presence and those who are now looking for better solutions, to keep up with their competitors.

With the explosion of the small business market over the past few years, their success has become key to the success of those who serve them. That’s why our mission has always been to help small businesses to find success online; and in doing so, to help our partners to find success. If you want to find out more, we’d love to hear from you! To speak with us or arrange a demo, contact us here.

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