As many small businesses are non-employing (run solely by the owners), their needs and systems are all different, but there are certainly some common trends within the small business market. We’ve collected a few statistics which will help you to understand your audience, so that you can ensure you’re giving them what they need.
From these stats, you can clearly see that both the mobile market and the small business market are huge in 2019 – and continuing to grow. In turn, this offers huge potential for growth for companies who work with SMEs, who can keep a close eye on the trends in the market to offer solutions to meet their needs.
On the other hand, this growth and need for solutions can increase the risk of companies losing SME customers and revenue to OTT players or competitors who can offer these solutions more quickly, or for a better price. With the importance of mobility and marketing shining through in this data, it’s fairly safe to say that these are good areas to focus on when it comes to getting ahead of the competition. Web presence is becoming even more vital as more SMEs are subscribing to its importance, opening up opportunities for larger companies to work both with those without an online presence and those who are now looking for better solutions, to keep up with their competitors.
With the explosion of the small business market over the past few years, their success has become key to the success of those who serve them. That’s why our mission has always been to help small businesses to find success online; and in doing so, to help our partners to find success.