Creating a new website for any business is an exciting, rewarding, and sometimes nerve-wracking experience. But, really, it can be just the start. Once a website has been launched, it’ll be time for the site to fulfil its purpose and start bringing in new customers. Attracting visitors to a new website can seem like a daunting task – so how can small businesses get the edge? One great way to ensure they’re off to the best possible start is with a Search Engine Optimisation (SEO) audit. Here’s our step-by-step guide to SEO audits for small businesses (without expensive experts and too much stress):
Step 1: Review page titles and structure
SEO is all about ensuring that a website ranks highly in search engine results for target keywords or terms. For this reason, it’s important to make sure that all website page titles include specific keywords (e.g. “golf club store”). And that those all-important keywords then appear on all pages of the website.
Step 2: Ensure page content is optimised
Even more important than the titles of the website’s pages is the text displayed on each of those pages. Each page on a website should not only encourage visitors to engage with the business, but it should also be clearly geared towards those keywords and phrases. It’s important to never over-fill pages with keywords, but definitely, ensure they are the focus within the page content.
Step 3: Check that the website is secure
In 2014, Google made it clear that it would give a slight SEO boost to websites which use SSL. This form of site security encrypts the data any visitor may submit on the site. It’s especially useful for e-commerce websites, but all sites should really be using SSL with the “https://” prefix if they want to maximise their SEO results.
Step 4: Create (or verify) your sitemap
Sitemaps are a core part of the ‘back-end’ of SEO and are – as the name suggests – a list of all the pages on your website. They usually come in the form of .xml files and can usually be found by simply adding “sitemap.xml” to the end of any domain. If a business already has a sitemap on their website, they should double-check that it’s up to date as part of their SEO audit.
Step 5: Submit your site to Google’s index
One critical step that a lot of new website owners forget to do is to actually submit their URL to Google. This can be done via the free Google Search Console, tool which anyone can sign up for. Once a site is verified, a URL can be submitted to Google for indexing. At which point Google could visit at any time to add it to their search results. The Google Search Console is also a critical tool in the toolbox of any good SEO practitioner – so encourage your small business customers to give it a go.
Any small business owner following this simple, step-by-step guide to SEO audits will be on their way to search engine success.
If you’re looking to sell cloud-based services to small business customers it’s key to consider how you’re helping them thrive online. BaseKit offers a white label website builder, online store builder, and online bookings application so you can provide your customers with a successful web presence. To learn more about how you can partner with BaseKit and start offering your customers a relevant, digital product please contact us using this form or email us directly: email@example.com