Category: SMALL BUSINESSES

The digital needs of micro-businesses vs SMEs

The digital needs of micro-businesses vs SMEs The digital needs of micro-businesses vs SMEs | BaseKit

Micro businesses and SMEs are often treated as one and the same. But actually, have pretty sizable differences, thus their needs and how to engage them in long term success are vastly different too. Find out what matters most and how offering the wrong software to micro-businesses means customer acquisition rate spirals while churn rockets.

Digital transformation: supporting the small service business survival

Digital transformation: supporting the small service business survival Digital transformation. Supporting the small service business survival

As COVID-19 took hold, worldwide lockdowns had a profound impact on the services sector. Two years later, small service businesses find themselves in a new, technology-driven norm. Many did embrace technology to survive and are now thriving online, however some are still on the journey towards digital transformation. Here’s how technology is key to the survival of service micro businesses.

In celebration of International Women’s Day: an interview with a female business founder

In celebration of International Women’s Day: an interview with a female business founder International Women's Day. Hannah Greasley, Trophy Tails, BaseKit

International Women’s Day is an opportunity to celebrate the achievements of women the world over. For us here at BaseKit, that means celebrating female small business owners and the remarkable things they are achieving and can achieve in the future!

We caught up with Hannah Greasley, who set up her business online using BaseKit software via our partner Fasthosts.

BaseKit secures £1M in funding: cash set to bring digital support to micro businesses globally

BaseKit secures £1M in funding: cash set to bring digital support to micro businesses globally

BaseKit has raised £1 million in funding to expand its portfolio of products and enable service providers to offer valuable digital tools to small businesses around the world.

A sticky digital product is a powerful ally in the fight against the rate of attrition. The rollout of BaseKit’s website builder helped Spanish telco giant Telefónica reduce customer churn by 42%. With the announcement of new funding, BaseKit intends to reach new markets, expanding our support to more partners.

4 predictions for Small Business Trends in 2022

4 predictions for Small Business Trends in 2022 4 predictions for Small Business Trends in 2022

The small business landscape of 2022 represents many opportunities, provided micro-enterprises can successfully navigate the challenges and trends that face them. From technology to customer experience, we predict the small business trends that will dominate 2022. We hope it helps you support your SMB customers, not only to survive in the wake of the pandemic but to thrive.

Why activation is the key to successful digital products

Why activation is the key to successful digital products Why Activation is the key to successful digital products

If you’ve ever launched a digital product, you’ll recognise that there is a lot of pressure on it to perform well. Maybe you acquired a lot of users, but couldn’t convert them. Perhaps customers upgraded to a paid account, but churned after a short time. Activation is key to successful digital products as it’s when users see the value your product has to offer.