Developer Spotlight: BaseKit Store Onboarding

Developer Spotlight: BaseKit Store Onboarding

The development team at BaseKit are integral to our mission. Every day they are developing and evolving our software to continually help our partners to champion the best digital business user experience for their customers around the world.

The features arrive thick and fast, yet what was the process of getting there, the challenges, the learnings, the highlights and the rewards? Here, we shine a spotlight on our latest product update – BaseKit Store Onboarding – through the lens of the Front End Developer that helped to deliver it – Rob Bowen.

How did the store onboarding project come about?

“The original idea was planted by our colleagues in the product team. As part of their role they continually review, and seek to improve the BaseKit platform, whilst championing the user experience.”

“Working closely with end users through the process of usability testing they were able to identify key areas of the onboarding process that could be simplified in order to make the setup of a new store even more seamless.”

What were the main goals of the project?

“For a partner focused business such as BaseKit, the success of our partners means everything to us. Anything we can do to improve the BaseKit product can have a huge benefit for all parties, as happy customers make for happy partners.”

“As most of our end users are small business owners whose time is precious, we aim to make the store onboarding process as frictionless as possible. We want to help them to build their online presence with zero stress, and boost their confidence in our entire platform.”

What was your biggest challenge?

“For a large update such as this the biggest challenge was keeping the end result as simple and bloat free as possible. It’s far too easy to over complicate the process with the intent of adding ‘useful’ features/capturing additional data that in reality won’t benefit the majority of users.”

“Our best weapon in preventing this from creeping was the talented team of designers, developers, testers etc, and the discussions we held during refinement sessions.”

What was your biggest lesson?

“It’s not so much as a learning point, but a reinforcement of just how important it is to be customer focussed, and to put yourselves in the users position.”

“Take the time to really think through the decisions that are being made, and how they can positively (or negatively) affect their experience using our software. Sometimes the smallest of tweaks to an interface can make a huge difference!”

What were the final results?

“Overall we have reduced and simplified the number of steps that the user must go through to get their store live to make it as effortless as possible to complete.”

“We have taken great care to improve the labelling, completion guidance, and validation used throughout our onboarding forms. We have crafted improved layouts for some key steps of the experience, such as where the user chooses the payment methods they will accept, and the final launch screen.”

How did you find working with your team?

“We are fortunate to have a team with a diverse range of opinions, and experiences, and to work in an environment where everyone’s opinion is equally valued, no matter their role, or level. This freedom allows anyone to be able to push back against features/ changes that may be counterintuitive, and to suggest improvements that are fed into the larger piece of work.”

“I think it’s very important to point out that as with all of our software development this has been a real team effort spanning multiple departments. Our sole combined aim is to produce software that our partners, and their customers love and that we are rightfully proud of.”

What is the best thing about developing software at BaseKit?

“As a front end developer I love the visual aspect of the role. I get a real buzz when I get to turn the original designs into well structured, and usable web pages, such as implementing the new markup and styling for the payment methods, and launch screens.”

“Other than the individual satisfaction, I love the feeling of working as part of the wider team, working together to make real improvements to our product.”

BaseKit Software Development Process

We’re on a mission for tech democracy for small businesses

If you’re interested in reselling BaseKit to your small business customers – request a demo of our software and we’ll show you how it can help you grow your audience and keep your customers sticky.

We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. View more
Cookies settings
Privacy & Cookie policy
Privacy & Cookies policy
Cookie name Active
Privacy Policy

  1. Introduction This privacy policy sets out how we use and protect any information that you provide to BaseKit. We are committed to ensuring that your privacy is protected. Any personal information you provide when using our products or services will only be used in accordance with this policy. Note that this policy does not cover how we use and protect information provided to us from website builder customers. If you are a Go Sitebuilder customer, please see the Go Sitebuilder Privacy Policy. If you are a customer of another company that offers BaseKit’s website builder, please see the company’s privacy policy available via their website. We may change this policy from time to time by updating this page. You should check this page to ensure that you are happy with any changes. This policy is effective from January 2019.  

2. What information we collect We may collect the information you provide when you get in touch with us via the website, email, or phone.
  • You transfer your information to us via the website by filling in and submitting a form. We offer a number of different forms to help you find out more about the products and services we offer.
  • We have a number of different email addresses you can use to contact us. If you’re not sure which one to use then we recommend you send an email to
  • We don’t provide a central phone number but BaseKit team members may provide their direct phone number for you to contact them.

3. How we use the information The information that we collect and store about you is primarily used to help us to stay in touch with you to provide our products and services. However, we may also use your information:
  • To improve our products and services
  • To send promotional email communications about special offers, news, product updates or other information which we think you may find interesting
  • To contact you for market research purposes
Note that we will only use your information as described in 3 and 4 above when you have explicitly opted in to receive such communications. You may opt out of these communications at any time by clicking the Unsubscribe link in any email or by sending a request to  

4. Storing your personal data We store the data we collect using third party tools such as CRMs and databases. Any data we store is only accessible directly by a small number of authorised staff. The third parties that we use may store your data in locations outside of the EEA. We carefully review each supplier to ensure they handle data in line with this policy. We will store your data for as long as you remain a customer of BaseKit, or where you have actively been in contact with us about our products and services. We will keep data for up to 5 years if you’re not a customer or if we don’t hear from you.  

5. Security We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic, and managerial processes to secure and safeguard the data we collect and store. The transmission of information via the internet is not completely secure and we cannot guarantee the security of data sent to us electronically. The transmission of data is entirely at your own risk.  

6. How we use cookies A cookie is a small file which allows websites and apps to identify individual users and store information about each user’s preferences. A cookie does not give access to any more information than a user chooses to provide. We use cookies:
  • To identify where visitors to the website came from
  • To identify the content that is being viewed
The third party suppliers that we work with may also use cookies for similar purposes. We carefully review each supplier to ensure they handle data in line with this policy. You may choose to enable or disable cookies. Most web browsers automatically enable cookies, but you can usually modify a browser’s settings to disable cookies if you prefer. If you disable cookies you may not be able to take full advantage of our websites.  

7. Disclosing your information We may disclose your information to third party suppliers that we work with to provide our products and services. We carefully review each supplier to ensure they handle data in line with this policy. We may also disclose your information where we are required to do so by law.  

8. Controlling your personal information You may choose to restrict the collection or use of your personal information in the following ways:
  • When providing any information to BaseKit via this website, you may opt in to receive promotional email communications.
  • If you receive a promotional email, you may opt out by clicking the Unsubscribe link at the bottom of the email.
  • At any time you can opt out of promotional email communications by sending a request to
  • If you would like us to delete all the information we have collected about you, send a request to
  • If you would like to otherwise restrict the use of the information we have collected about you, send a request to
  • Should you wish to access the information we hold about you, please send a request to
Save settings
Cookies settings