Proud to be B Corp

In May 2023 we were incredibly proud to have been certified as a B Corporation joining over 6,000 other purpose-driven businesses around the globe, as we continue on our mission to become a force for good  balancing people, planet and profit.

Why is B Corp important to BaseKit?

B Corp is a critical part of our wider mission to be a force for good. It’s become a central pillar in how we approach environmental and social challenges across the business. We’re committed to the triple bottom line and the B Corp Framework helps make sure we’re delivering when it comes to people, the planet, and profit.

More about B Corp

B Corp: How does it make you feel?

“Having started our B Corp journey in 2022 in our quest as a team to take our sociable and sustainable commitment more seriously, the process has been a real education. I am so proud to look back to see how, together, we have achieved such big steps towards our B Corp certification. As an employer this demonstrates our devotion both internally and externally to be a force for good, which is extremely important to us all at BaseKit and I cannot wait to see what we can achieve in years to come.”

Wendy, HR Director and B Corp Lead

B Corp Impact Areas

Learn more about Team BaseKit initiatives across the five B Corp impact areas:


We wanted to become less ad hoc and more intentional and transparent about our charitable activities, now structuring our approach with direct funding, team fund raising and solo donating or volunteering.

  • We donated unrestricted funding to surf therapy charity for children and young people, The Wave Project
  • We donated 30 emergency shelter kits for families in Ukraine
  • We opened our BaseKit forest and planted 15, 500 trees, offsetting 188t of C02
  • We’re sponsoring 5 women in code to be part of the Dffnt Supporters Initiative to provide the soft skills needed to navigate a successful career path in code


“It’s important for BaseKit to be part of a movement that is and will define tremendous positive change for future generations to come. It’s time for businesses to make IMPACT and little by little, we are doing our part to try and help the communities that surround us.”

B Corp Community Lead – Antonia, Marketing Director.


Better governance usually starts with discussions and documents. On a legal and policy level, our Board of Directors engaged with purpose and legalities, updated legal articles for companies house, and implemented a code of ethics policy.

  • We crystallised our mission and values
  • We built in ways to strengthen our commitment to our
    missions and values
  • We implemented new ways to hold ourselves
  • We revised our job descriptions
  • We linked employee performance to purpose



2022 was a year where we laid better foundations for our environmental impact:

  • We drew up an environmental policy
  • We gained Green Small Business Certification
  • We compiled a environmental action plan
  • We created our BaseKit Forest with Ecologi
  • We planted 15,529 trees and offset 188t of C02 with Ecologi
  • We now offer employees electric vehicles through a salary sacrifice scheme
  • We integrated with the leading image CDN ImageEngine, reducing data load for website images by 90% for our partners


“Getting B Corp certification is important for us in the technical team as it’s a recognition of some of the work we’ve been doing over the last year. We’ve improved the loading times of our published websites by streamlining css and javascript files and also reduced their carbon footprint by ensuring every image served is presented in the most optimum format and size for the consuming device.”

B Corp Environment Lead – Mark, Technical Director 


Feedback loops are an important part of ensuring we uphold the quality of our products. We took several steps to have better conversations with our customers.

With a vision of tech democracy at the heart of what we do, we also started to consider how we can tailor our products and forge new partnerships to place our tech in the hands of underserved populations around the globe.

  • We began measuring partner health scoring metrics
  • We launched a new partner updates
  • We set up an automated partner NPS (Net Promoter Score) process
  • We set up an automated end-user NPS process
  • We upgraded our fire walling and DDOS protection
  • We rolled out a new vulnerability scanning and penetration testing tool to protect our partners
  • We are consciously looking at how we can tailor our products more for underserved populations
  • We partnered with DigiTeams to help them digitise the informal economy in Africa


“Getting our B Corp certification is important; it tells our partners and our customers we have a purpose beyond profit.”

B Corp Customers Lead – Gordon, VP of Product


Our team grew in headcount by 10 in 2022, and we were determined to make sure our new recruits and long- time team members felt heard – and that their needs and values were upheld.

  • Our full-time hours at BaseKit are now 36 rather than 37.5
  • Each of our employees have a training allowance of £750
  • We’ve made childcare more affordable
  • We’ve introduced mental health spot checks with Spill
  • We now have a company Wellbeing Champion
  • Our employee engagement rose from 78% for the first half of 2022 to
    83.6% in the second half.
  • We hired 14 new people, 7 of which were women
  • We also hired 2 new people from ethnic minority groups


“At BaseKit our people are our top priority. From diversity and inclusion to family-first, professional development and mental health, we pride ourselves on creating a flexible, supportive and collaborative environment.”

B Corp Lead and Workers Lead – Wendy, HR Director

BaseKit Impact Report 2023

We’re proud to bring to life the work we have done and the impact we have made throughout the past year with our 2023 Impact Report.

Download our 2023 Impact Report


“B Corp has helped us massively raise our game when it comes to our mission of becoming a force for good.”

Simon Best, BaseKit CEO

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Privacy Policy

  1. Introduction This privacy policy sets out how we use and protect any information that you provide to BaseKit. We are committed to ensuring that your privacy is protected. Any personal information you provide when using our products or services will only be used in accordance with this policy. Note that this policy does not cover how we use and protect information provided to us from website builder customers. If you are a Go Sitebuilder customer, please see the Go Sitebuilder Privacy Policy. If you are a customer of another company that offers BaseKit’s website builder, please see the company’s privacy policy available via their website. We may change this policy from time to time by updating this page. You should check this page to ensure that you are happy with any changes. This policy is effective from January 2019.  

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