If you’ve ever launched a digital product, you’ll recognise that there is a lot of pressure on it to perform well. Maybe you acquired a lot of users, but couldn’t convert them. Perhaps customers upgraded to a paid account, but churned after a short time. Activation is key to successful digital products as it’s when users see the value your product has to offer.
While the impact of the pandemic is undeniable, we look at how it has changed customer expectations. For SMBs, the leap to digital represents an opportunity to thrive – an opportunity that service providers are ideally placed to help with.
People, partners and product: if we could only choose three words to sum up 2021 at BaseKit HQ, we would have to choose those words. From new hires to product launches, there has been a lot to celebrate this year! Just in case you’ve missed anything, here’s our annual roundup of the last twelve months.
Customer loyalty isn’t easy for any business to achieve, and for service providers it’s even harder. Loyalty is notoriously low and with rapidly changing customer demands, it’s difficult for providers to get ahead of the game. The Net Promoter Score (NPS) plays an important role in helping you find out what your customers really want and need. Let’s look at the NPS and customer loyalty in more detail.
There are common characteristics that make a successful service business. Let’s explore what makes them successful and how technology and automation enable them to thrive.
The term ‘small business’ is well known, but what is a micro business? Are they the same thing? With the rise of self-employment and the growth of small enterprises in recent years, micro businesses are an important part of economies worldwide. Official figures on micro businesses are few and far between, however the ILO estimates
Small businesses are full of passion. Time and money, on the other hand? They’re a little harder to find. If you can help your SMB customers save a little time or make them some money by increasing efficiency, you’ll create loyal customers and brand advocates. We’ve split out the biggest challenges for small businesses, and how you can help, into three areas: customers, business, and personal.
In todays world, small business owners are looking for more ways to save time so they can get back to doing what they do best, running their business. Whether saving time, making marketing easier or profits greater, there are many cloud-based products that will help SMBs succeed. Here’s the rundown of the best cloud software your SMB customers need to thrive in 2021.
There are lots of good reasons why times of change are ideal for new ventures. And as 2021 looks set to continue the economic uncertainty we saw in 2020, now is the time to offer your SMB customers as much support as possible. So here are 8 reasons why starting a new business during a downturn is a positive.
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