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BaseKit partners with Liquid Telecom

8 reasons why starting a business during a recession is a good idea_orginal (1)
SMALL BUSINESSES

8 reasons why starting a business during a recession is a good idea

There are lots of good reasons why times of change are ideal for new ventures. And as 2021 looks set to continue the economic uncertainty we saw in 2020, now is the time to offer your SMB customers as much support as possible. So here are 8 reasons why starting a new business during a downturn is a positive.

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A screenshot of the BaseKit Team virtual Christmas Party
COMPANY

2020: A Year in Review

Although 2020 threw us some unexpected curveballs, there has still been plenty of good news to toast – from our dedicated people to our new partnerships – here’s our round-up of the last twelve months. So, pour yourself a hot drink, sit back, and enjoy the highlights…

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Close up hand of customer paying with smartphone. Cashier hand holding credit card reader machine and wearing protective disposable gloves at bar counter, while client holding phone for payment. Woman wearing face mask while paying bill with mobile phone during Covid-19 pandemic.
SMALL BUSINESSES

How small businesses can prepare for new waves of COVID-19

Rapid progress towards a vaccine, and some distribution around the world, offers a glimmer of hope – yet new waves of the pandemic is a very real prospect for lots of countries. As Governments react to growing case numbers, the restrictions, lockdowns and safety measures come into play once again. If small businesses are to survive, they must adapt.

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Working Mum works from home office with kid. Mother and daughter wearing blue and looking at a laptop.
SMALL BUSINESSES

Is Covid-19 driving a new era of SMB Start-Ups?

Although we’re constantly hearing of Covid-19s negative effect on the economy, there are always success stories with a crisis. Anyone providing services to small businesses will see an uptake in new businesses being formed. Unemployment rates and unstable workplaces will provide a catalyst for people setting out on their own – as well as entrepreneurs who see an opportunity to launch a new product, service or business during hard times.

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TEAM BASEKIT

Q&A with Emma Conisbee, Digital Marketing Executive

Meet our newest BaseKiteer, Emma Conisbee! Emma is our second person to be onboarded fully remotely during the Covid-19 pandemic. Emma brings a wealth of experience to BaseKit’s marketing team and we’re super excited to welcome her on board. Thankfully, we were able to catch up in person (socially distanced, of course)for this quick Q&A.

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Female pottery artist wearing a brown apron and white t-shirt is placing her latest creations on her shop shelves
SMALL BUSINESSES

Top tips for selling to small businesses

Small to medium-sized businesses are innovative, hardworking and creative. As professionals and people, they are great to work with… provided you get it right! That means marketing effectively and, more importantly, it means a whole-company approach to marketing, sales and service. If you put a little effort in at the beginning, you’ll be rewarded with loyal, passionate clients for many years to come.

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