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Free eBook: Product Activation. Finding early success with digital products

Why Activation is the key to successful digital products
SMALL BUSINESSES

Why activation is the key to successful digital products

If you’ve ever launched a digital product, you’ll recognise that there is a lot of pressure on it to perform well. Maybe you acquired a lot of users, but couldn’t convert them. Perhaps customers upgraded to a paid account, but churned after a short time. Activation is key to successful digital products as it’s when users see the value your product has to offer.

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BaseKit Christmas party 2021, A year in review 2021 (1)
COMPANY

BaseKit, 2021: A Year in Review

People, partners and product: if we could only choose three words to sum up 2021 at BaseKit HQ, we would have to choose those words. From new hires to product launches, there has been a lot to celebrate this year! Just in case you’ve missed anything, here’s our annual roundup of the last twelve months.

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How NPS helps improve customer loyalty for service providers
SMALL BUSINESSES

How NPS helps improve customer loyalty

Customer loyalty isn’t easy for any business to achieve, and for service providers it’s even harder. Loyalty is notoriously low and with rapidly changing customer demands, it’s difficult for providers to get ahead of the game. The Net Promoter Score (NPS) plays an important role in helping you find out what your customers really want and need. Let’s look at the NPS and customer loyalty in more detail.

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Lady stood in her kitchen working her micro business
SMALL BUSINESSES

What is a micro business?

The term ‘small business’ is well known, but what is a micro business? Are they the same thing? With the rise of self-employment and the growth of small enterprises in recent years, micro businesses are an important part of economies worldwide. Official figures on micro businesses are few and far between, however the ILO estimates

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A father working from home in front of laptop with two children sitting on his lap
SMALL BUSINESSES

Increase loyalty: Help solve your SMB customer’s challenges

Small businesses are full of passion. Time and money, on the other hand? They’re a little harder to find. If you can help your SMB customers save a little time or make them some money by increasing efficiency, you’ll create loyal customers and brand advocates. We’ve split out the biggest challenges for small businesses, and how you can help, into three areas: customers, business, and personal.

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Dad working from home at a laptop while child is playing in the background
SMALL BUSINESSES

The best cloud-based products for small businesses in 2021

In todays world, small business owners are looking for more ways to save time so they can get back to doing what they do best, running their business. Whether saving time, making marketing easier or profits greater, there are many cloud-based products that will help SMBs succeed. Here’s the rundown of the best cloud software your SMB customers need to thrive in 2021.

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8 reasons why starting a business during a recession is a good idea_orginal (1)
SMALL BUSINESSES

8 reasons why starting a business during a recession is a good idea

There are lots of good reasons why times of change are ideal for new ventures. And as 2021 looks set to continue the economic uncertainty we saw in 2020, now is the time to offer your SMB customers as much support as possible. So here are 8 reasons why starting a new business during a downturn is a positive.

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