There are lots of good reasons why times of change are ideal for new ventures. And as 2021 looks set to continue the economic uncertainty we saw in 2020, now is the time to offer your SMB customers as much support as possible. So here are 8 reasons why starting a new business during a downturn is a positive.
Although 2020 threw us some unexpected curveballs, there has still been plenty of good news to toast – from our dedicated people to our new partnerships – here’s our round-up of the last twelve months. So, pour yourself a hot drink, sit back, and enjoy the highlights…
Rapid progress towards a vaccine, and some distribution around the world, offers a glimmer of hope – yet new waves of the pandemic is a very real prospect for lots of countries. As Governments react to growing case numbers, the restrictions, lockdowns and safety measures come into play once again. If small businesses are to survive, they must adapt.
Today we’re pleased to be announcing an exciting new partnership with one of Africa’s leading solutions providers, Liquid Telecom, as they aim to support support small businesses with online presence amid the global pandemic
There has never been a better time to sell online. Ecommerce marketplaces are reaping the rewards of SMB owners looking to sell their wares in a world shifted online by Coronavirus. But selling via a marketplace builds the marketplace’s brand and business – not the brand or business of the SMB owner.
Although we’re constantly hearing of Covid-19s negative effect on the economy, there are always success stories with a crisis. Anyone providing services to small businesses will see an uptake in new businesses being formed. Unemployment rates and unstable workplaces will provide a catalyst for people setting out on their own – as well as entrepreneurs who see an opportunity to launch a new product, service or business during hard times.
We’re pleased to be announcing our latest partnership with Etisalat. The UAE telecoms giant is extending their digital services and supporting their small business customers through the global pandemic and beyond.
Meet our newest BaseKiteer, Emma Conisbee! Emma is our second person to be onboarded fully remotely during the Covid-19 pandemic. Emma brings a wealth of experience to BaseKit’s marketing team and we’re super excited to welcome her on board. Thankfully, we were able to catch up in person (socially distanced, of course)for this quick Q&A.
Small to medium-sized businesses are innovative, hardworking and creative. As professionals and people, they are great to work with… provided you get it right! That means marketing effectively and, more importantly, it means a whole-company approach to marketing, sales and service. If you put a little effort in at the beginning, you’ll be rewarded with loyal, passionate clients for many years to come.
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