Blog - BaseKit

A father working from home in front of laptop with two children sitting on his lap

SMALL BUSINESSES

Increase loyalty: Help solve your SMB customer’s challenges

Small businesses are full of passion. Time and money, on the other hand? They’re a little harder to find. If you can help your SMB customers save a little time or make them some money by increasing efficiency, you’ll create loyal customers and brand advocates. We’ve split out the biggest challenges for small businesses, and how you can help, into three areas: customers, business, and personal.

March 22, 2021

Dad working from home at a laptop while child is playing in the background

SMALL BUSINESSES

The best cloud-based products for small businesses in 2021

In todays world, small business owners are looking for more ways to save time so they can get back to doing what they do best, running their business. Whether saving time, making marketing easier or profits greater, there are many cloud-based products that will help SMBs succeed. Here’s the rundown of the best cloud software your SMB customers need to thrive in 2021.

February 17, 2021

SMALL BUSINESSES

8 reasons why starting a business during a recession is a good idea

There are lots of good reasons why times of change are ideal for new ventures. And as 2021 looks set to continue the economic uncertainty we saw in 2020, now is the time to offer your SMB customers as much support as possible. So here are 8 reasons why starting a new business during a downturn is a positive.

January 14, 2021

A screenshot of the BaseKit Team virtual Christmas Party

COMPANY

2020: A Year in Review

Although 2020 threw us some unexpected curveballs, there has still been plenty of good news to toast – from our dedicated people to our new partnerships – here’s our round-up of the last twelve months. So, pour yourself a hot drink, sit back, and enjoy the highlights…

December 21, 2020

Close up hand of customer paying with smartphone. Cashier hand holding credit card reader machine and wearing protective disposable gloves at bar counter, while client holding phone for payment. Woman wearing face mask while paying bill with mobile phone during Covid-19 pandemic.

SMALL BUSINESSES

How small businesses can prepare for new waves of COVID-19

Rapid progress towards a vaccine, and some distribution around the world, offers a glimmer of hope – yet new waves of the pandemic is a very real prospect for lots of countries. As Governments react to growing case numbers, the restrictions, lockdowns and safety measures come into play once again. If small businesses are to survive, they must adapt.

December 10, 2020

A small business selling her flowers via her own website, NOT an online marketplace

SMALL BUSINESSES

Why small businesses should sell via their own website, NOT an online marketplace

There has never been a better time to sell online. Ecommerce marketplaces are reaping the rewards of SMB owners looking to sell their wares in a world shifted online by Coronavirus. But selling via a marketplace builds the marketplace’s brand and business – not the brand or business of the SMB owner.

November 3, 2020

Working Mum works from home office with kid. Mother and daughter wearing blue and looking at a laptop.

SMALL BUSINESSES

Is Covid-19 driving a new era of SMB Start-Ups?

Although we’re constantly hearing of Covid-19s negative effect on the economy, there are always success stories with a crisis. Anyone providing services to small businesses will see an uptake in new businesses being formed. Unemployment rates and unstable workplaces will provide a catalyst for people setting out on their own – as well as entrepreneurs who see an opportunity to launch a new product, service or business during hard times.

October 14, 2020

TEAM BASEKIT

Q&A with Emma Conisbee, Digital Marketing Executive

Meet our newest BaseKiteer, Emma Conisbee! Emma is our second person to be onboarded fully remotely during the Covid-19 pandemic. Emma brings a wealth of experience to BaseKit’s marketing team and we’re super excited to welcome her on board. Thankfully, we were able to catch up in person (socially distanced, of course) for this quick Q&A.

September 10, 2020

Female pottery artist wearing a brown apron and white t-shirt is placing her latest creations on her shop shelves

SMALL BUSINESSES

Top tips for selling to small businesses

Small to medium-sized businesses are innovative, hardworking and creative. As professionals and people, they are great to work with… provided you get it right! That means marketing effectively and, more importantly, it means a whole-company approach to marketing, sales and service. If you put a little effort in at the beginning, you’ll be rewarded with loyal, passionate clients for many years to come.

September 9, 2020

FEATURED POST

BaseKit partners with Liquid Telecom

Increase loyalty: Help solve your SMB customer’s challenges

8 reasons why starting a business during a recession is a good idea

2020: A Year in Review

How small businesses can prepare for new waves of COVID-19

Why small businesses should sell via their own website, NOT an online marketplace

Is Covid-19 driving a new era of SMB Start-Ups?

Q&A with Emma Conisbee, Digital Marketing Executive

Top tips for selling to small businesses

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