Eight ways to use value-first marketing to resonate with small businesses

Proving your value to small businesses is no mean feat. Value-first marketing takes very careful consideration! Here we unpack eight top tips from BaseKit.


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Micro businesses

Embracing SSI Momentum

We explore some of the benefits and pitfalls of SSI and the opportunity it could pose to increase small-business digital adoption.

Micro businesses

Anatomy of a perfect landing page

If you want potential customers to get in touch about a service or product you offer, you’re going to need to convince them you deserve their attention - and you only have about 5-10 seconds to do that. This is where a carefully considered landing page can help. 

Micro businesses

Online bookings software is no small opportunity 

Allied Market Research estimates that appointment scheduling software will be worth almost $550 million by 2026. We explore the demand for online booking software among small businesses and find it's not a niche market, it's a necessity.

Team BaseKit

Talking Software Ep2: Matt Arnold

In the second episode of our Talking Software podcast series, Senior Developer Lead Matt Arnold discusses the social side of programming, discovering prime numbers and the Hitchhiker’s Guide to the Galaxy.


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With over a decade of small business insight and technical expertise, stay up to date with the latest industry news, product updates and announcements from BaseKit.

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