Micro businesses and SMEs are often treated as one and the same. But actually, have pretty sizable differences, thus their needs and how to engage them in long term success are vastly different too. Find out what matters most and how offering the wrong software to micro-businesses means customer acquisition rate spirals while churn rockets.
We’re pleased to announce our latest round of product updates, making it even easier for micro enterprises to thrive online. Here’s what the team has been busy developing.
It was refreshing to hear wider discussion of the concept of open ecosystems at this year’s CloudFest. It’s something that we at BaseKit have been looking into for a while.
We believe there is huge potential to improve user experience through vendor collaboration.
With Mother’s Day approaching, we wanted to take a moment to celebrate the incredible mothers here at BaseKit. To get a feel for what it’s really like to be a working mum, we spoke to four women who proudly fill that role. Global Key Account Manager, Tennille; Wendy, HR Director; Antonia, Head of Marketing; and, Emma, Creative Digital Marketing Executive. Here’s what the four of them had to say, we hope you find it as awe-inspiring as we did.
As COVID-19 took hold, worldwide lockdowns had a profound impact on the services sector. Two years later, small service businesses find themselves in a new, technology-driven norm. Many did embrace technology to survive and are now thriving online, however some are still on the journey towards digital transformation. Here’s how technology is key to the survival of service micro businesses.
International Women’s Day is an opportunity to celebrate the achievements of women the world over. For us here at BaseKit, that means celebrating female small business owners and the remarkable things they are achieving and can achieve in the future!
We caught up with Hannah Greasley, who set up her business online using BaseKit software via our partner Fasthosts.