The term ‘small business’ is well known, but what is a micro business? Are they the same thing? With the rise of self-employment and the growth of small enterprises in recent years, micro businesses are an important part of economies worldwide. Official figures on micro businesses are few and far between, however the ILO estimates
Small businesses are full of passion. Time and money, on the other hand? They’re a little harder to find. If you can help your SMB customers save a little time or make them some money by increasing efficiency, you’ll create loyal customers and brand advocates. We’ve split out the biggest challenges for small businesses, and how you can help, into three areas: customers, business, and personal.
In todays world, small business owners are looking for more ways to save time so they can get back to doing what they do best, running their business. Whether saving time, making marketing easier or profits greater, there are many cloud-based products that will help SMBs succeed. Here’s the rundown of the best cloud software your SMB customers need to thrive in 2021.
There are lots of good reasons why times of change are ideal for new ventures. And as 2021 looks set to continue the economic uncertainty we saw in 2020, now is the time to offer your SMB customers as much support as possible. So here are 8 reasons why starting a new business during a downturn is a positive.
Although 2020 threw us some unexpected curveballs, there has still been plenty of good news to toast – from our dedicated people to our new partnerships – here’s our round-up of the last twelve months. So, pour yourself a hot drink, sit back, and enjoy the highlights…
Rapid progress towards a vaccine, and some distribution around the world, offers a glimmer of hope – yet new waves of the pandemic is a very real prospect for lots of countries. As Governments react to growing case numbers, the restrictions, lockdowns and safety measures come into play once again. If small businesses are to survive, they must adapt.
There has never been a better time to sell online. Ecommerce marketplaces are reaping the rewards of SMB owners looking to sell their wares in a world shifted online by Coronavirus. But selling via a marketplace builds the marketplace’s brand and business – not the brand or business of the SMB owner.
Although we’re constantly hearing of Covid-19s negative effect on the economy, there are always success stories with a crisis. Anyone providing services to small businesses will see an uptake in new businesses being formed. Unemployment rates and unstable workplaces will provide a catalyst for people setting out on their own – as well as entrepreneurs who see an opportunity to launch a new product, service or business during hard times.
Meet our newest BaseKiteer, Emma Conisbee! Emma is our second person to be onboarded fully remotely during the Covid-19 pandemic. Emma brings a wealth of experience to BaseKit’s marketing team and we’re super excited to welcome her on board. Thankfully, we were able to catch up in person (socially distanced, of course) for this quick Q&A.
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