5 questions to ask before integrating a website builder

BaseKit 5 questions to ask before integrating a website builder

Integrating a website builder into your SaaS platform can be a great way of offering more to your small business customers, giving them more of the essential tools they need to get online and begin selling products and booking in customers. But choosing the right sitebuilder to integrate is a road paved with plenty of questions.

Your dev team probably has a list of questions they want to ask a potential sitebuilder partner, to dig into the technical specs and details, what features are on offer and their demands on your tech stack.

But functionality isn’t the only way to interrogate a website builder integration. There are other questions a sitebuilder has to answer before you go forward with integration.

Will it keep your customers and their online business safe? Will it be simple or time consuming for your team to implement? And perhaps most importantly, will the tool actually make the lives of your small business customers easier, or will it be another tool they don’t have time to learn?

1.How secure is the sitebuilder software?

Security is obviously paramount with any kind of software partnership and integration – so much so that we’ve delved into the kinds of things partners need to know about white label product security in more detail before.

If you’re asking your end customers to trust you and your platform with running the online presence of their small business, you in turn need to be able to trust that your integration partners won’t let you down. That means they need to be:

  • Actively monitoring for new threats and constantly improving their security
  • Able to guarantee uptime and protection even if you scale to 100,000+ websites
  • Ready to provide rapid support whenever necessary

At BaseKit, the security of our partners and their end users is our first priority. We run regular automated penetration testing and vulnerability scans for our tech stack and code, and we’re always upgrading security elements like our firewalling, DDOS protection and docker stack construction. And if an attack or an outage does happen, our sysadmin and security team is available for 24/7 support.

We’re also constantly monitoring for potential new threats, and making sure our own team is fully educated on areas like phishing and ransomware so that our staff don’t become a point of vulnerability for our partners’ systems.

2. How does your white label partner mitigate the time and cost of integration?

When you’re thinking about integrating white label software like a website builder into your platform, it’s not just the features and robustness of the product that you need to consider. There’s also the integration phase itself – both what that’s going to cost in terms of money and developer time, and what steps your white label partner takes to mitigate that.

At BaseKit, we’re able to extend our API in the way that makes the most sense for our partners. We’re also on hand throughout integration to help make things as smooth as possible. We’ll supply your developers with all the resources, documentation and SDKs they need to quickly unpack the integration process.

And if you already offer websites to your customers and need to migrate legacy sites to the BaseKit platform, we have a service for that too.

3. Does the integration offer simplicity for your team?

With website building in particular, do your developers want to get caught up in tasks like domain mapping, SSL or managing site subscriptions and multiple packages? With the BaseKit API, all of that is taken care of by us, so your developers are free to focus on enhancing your core product instead.

But that simplicity doesn’t come at the expense of capability. With BaseKit’s API, SaaS companies are able to:

  • Instantly create ready-to-roll websites for their small business customers
  • Populate those websites with your own text, images and other data
  • Update and republish sites whenever you have content changes to roll out
  • Include your own forms and buttons in page layouts
  • Create ecommerce stores and populate them with products
  • Allow your end users to customise their sites

The BaseKit API allows this process to be automated, so your development team don’t have to become web designers, while your customers can have a robust website online after inputting just a few details themselves.

4. Will the integration appeal to new customers?

If you’re planning to integrate a website builder and grow your number of small business customers, you need to know that the software is able to handle your ambitions for scale. That means being sure that your customers won’t suffer repeated downtime, that their website’s capabilities won’t limit their own growth, and that you won’t be held back from reaching out to new markets.

We deliver industry-leading uptime of 99.999% or more, and the BaseKit platform has instances of running more than 100,000 websites, ecommerce stores and booking systems for our largest partners.

Our sitebuilder is also currently available in 22 languages with full support for right-to-left reading and non-Roman character sets, and more language support can be added if needed.

5.Will it make running a small business easier for your users?

Last – but certainly not least – if you’re offering a sitebuilder to small business owners, you need to ask whether that platform is designed specifically with them in mind.

Small business owners have a unique set of needs compared with other business SaaS customers. Their days are characterised by wearing multiple hats – they might have “dog groomer” on their business card, but to make that happen they also have to dabble in marketing, accounting, inventory management, communications and so on. The last thing they want is to add “web designer” to the list just so that they can take bookings and payments online.

Our goal with the BaseKit platform has always been to design a sitebuilder from the ground up to meet the needs of small business owners, not web designers. BaseKit’s API automation means that they can get a ready-made website that takes only a few clicks to customise and launch. And with mobile-first tools, small business owners can update their site as easily as pulling their phone out of their pocket.

The result is a sitebuilder that doesn’t ask busy small business owners to learn a new set of skills or carve out hours at the weekend to take their business online. Within a few minutes they can have the keys to a website that’s ready to go, that’s easy to tweak to their liking, and that empowers them to realise the potential of their business.

We’re on a mission for tech democracy for small businesses. Request a demo of our software, or get in touch to discuss what a BaseKit partnership could look like.


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