• 23.09.24

Three tactics to create stickier customers with faster, higher-ranking websites

Today, we know it’s crucial for small businesses to have a fast and high-ranking website to attract and retain their own customers. Research from Portent reveals that websites loading in just one second can achieve conversion rates three times higher than those that take five seconds.

Yet still there are small business customers that don’t understand the value of a well-optimised website to improve their own user experience, boost their search engine rankings, and increase their visibility and potential sales.

Engaging your small business customers in ways they can create the best chance of a high-performing online presence, is a great way to help keep them sticky and feel in control of the performance of their website.

Let’s explore three tactics partners can use to help their small business customers achieve faster, higher-ranking websites.

1.  Speed Optimisation

Website speed is fundamental to keeping users happy, boosting search engine rankings, and maintaining a successful online presence.

Since 93% of online experiences start with a search engine, achieving higher rankings is essential for small businesses to attract potential customers.

Here are some practical ways you can help your customers to improve and optimise site speed:

  • Share tips on how to optimise imagesHigh-quality images are essential, but uncompressed ones can reduce your site’s speed. Optimise and resize your images to maintain their brilliance while boosting page load times.It’s recommended that full-screen images should be at least 2500 pixels wide, hero images 1280-2500 pixels wide, and blog images around 1200 pixels wide. Keep most image files under 500 KB and larger ones under 1 MB.
  • Integrate and share the benefits of a CDNA Content Delivery Network (CDN) intelligently distributes a website’s static assets across a network of global servers, ensuring each site feels local to users, regardless of their geographic location.BaseKit has integrated with leading CDN ImageEngine to significantly enhance website performance and image energy efficiency for our partners and their customers.

    We’ve seen payload savings of 95% for partners who use this software, which equates to seven tonnes of carbon saved each month and a more sustainable digital footprint.Sharing this with customers is a great way to show them their website is saving energy without them lifting a finger. Learn more about how to integrate ImageEngine with BaseKit right here.

  • Share tools that can help customers perform regular website auditsEncouraging customers to do regular website audits helps them to identify and address any speed, SEO, and user experience issues. Semrush is a great site audit tool that can help.

2.  SEO Strategies for Higher Rankings

Website speed is essential, but it’s just one piece of the SEO puzzle. Share these tactics to boost your customers’ website presence in search results:

  • Create and update content regularlyConsistently creating and updating valuable content that addresses the concerns and interests of their target audience gives your customers a means to drive traffic to their website, and demonstrate to search engines that their site is a credible and valuable source of information.

    We’ve previously shared information to partners about video marketing and user-generated content – these are content types that your customers can also take advantage of.

  • Optimise for Local SEOEnhancing local SEO is vital for small businesses that operate from a physical location. To boost visibility, ensure your customers know to keep their Google My Business profile listing is up to date, include location-specific keywords in their content, and actively encourage customer reviews.
  • Build Quality BacklinksYour customers can enhance their website authority and credibility by acquiring backlinks from respected industry sites through guest posts, crafting highly shareable content, and actively participating in your local business community.
  • Optimise On-Page ElementsBy including relevant keywords throughout their page titles, headers, and meta descriptions, customers can make simple changes to optimise their site for SEO. Make sure your customers know BaseKit has built-in SEO tools to help.

3.  User Experience Enhancements

By investing in user experience improvements, small businesses can transform their online business experience for their customers and ultimately help encourage returning visitors. Here’s some new BaseKit features you can share with your customers to help them do just that:

  • Website preboarding previewsA new side-by-side preview on both desktop and mobile in the BaseKit platform that can be viewed during website onboarding to help customers view and tweak their website experience across devices.
  • Display weight on product pagesCustomers can enhance their customer shopping experience by displaying valuable product weight details to better understand quantity and shipping options.
  • Improved store checkout flowWhen your customers’ website users enter their details to make a Store purchase, they can now view and choose their preferred shipping method on the shipping page, making the checkout process simpler and faster.
  • Improved site navigationSimplifying website navigation helps users find information quickly and efficiently. BaseKit users can now hide individual pages and entire folders from their website navigation.
  • SSL certificate implementationSecuring user data and privacy with an SSL certificate enhances a website’s credibility and improves its search engine rankings. This will result in faster load speeds, a safer browsing experience, and user trust.

    Every paid BaseKit website subscription comes with an SSL certificate included – it’s worth reminding customers about this, and its benefits, to help make them feel comfortable that their website and their users are safe.

A fast, high-ranking website is a powerful growth driver for small businesses. By prioritising speed enhancements, robust SEO tactics, and superior user experience, businesses can dramatically boost their online visibility and competitive edge, and keep them sticky.

Sharing these tactics together or separately, for example, via vlogs or blogs, is a great way to help your customers feel supported and keep them happy and engaged so they can make the most of their online business presence.

Remember that BaseKit releases product updates every two weeks, which are shared in our BaseKit Product Updates social newsletter on LinkedIn.

Customer-facing enhanced updates are featured, now with helpful white label guides to help you share them with your customers. Linking information about new and existing features in your blogs is also a great way to drive engagement in the Platform.

We’re on a mission for tech democracy for small businesses

If you’re an existing BaseKit partner and need further support and information about any of the tips and features mentioned in this article, or you are interested in integrating ImageEngine, please contact your account manager.

Not already a partner? Get in touch to try out our software for yourself and discuss what a BaseKit partnership could look like for your company.

We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. View more
Cookies settings
Accept
Privacy & Cookie policy
Privacy & Cookies policy
Cookies list
Cookie name Active
Privacy Policy

  1. Introduction This privacy policy sets out how we use and protect any information that you provide to BaseKit. We are committed to ensuring that your privacy is protected. Any personal information you provide when using our products or services will only be used in accordance with this policy. Note that this policy does not cover how we use and protect information provided to us from website builder customers. If you are a Go Sitebuilder customer, please see the Go Sitebuilder Privacy Policy. If you are a customer of another company that offers BaseKit’s website builder, please see the company’s privacy policy available via their website. We may change this policy from time to time by updating this page. You should check this page to ensure that you are happy with any changes. This policy is effective from January 2019.  

2. What information we collect We may collect the information you provide when you get in touch with us via the website, email, or phone.
  • You transfer your information to us via the website by filling in and submitting a form. We offer a number of different forms to help you find out more about the products and services we offer.
  • We have a number of different email addresses you can use to contact us. If you’re not sure which one to use then we recommend you send an email to support@basekit.com
  • We don’t provide a central phone number but BaseKit team members may provide their direct phone number for you to contact them.
 

3. How we use the information The information that we collect and store about you is primarily used to help us to stay in touch with you to provide our products and services. However, we may also use your information:
  • To improve our products and services
  • To send promotional email communications about special offers, news, product updates or other information which we think you may find interesting
  • To contact you for market research purposes
Note that we will only use your information as described in 3 and 4 above when you have explicitly opted in to receive such communications. You may opt out of these communications at any time by clicking the Unsubscribe link in any email or by sending a request to support@basekit.com  

4. Storing your personal data We store the data we collect using third party tools such as CRMs and databases. Any data we store is only accessible directly by a small number of authorised staff. The third parties that we use may store your data in locations outside of the EEA. We carefully review each supplier to ensure they handle data in line with this policy. We will store your data for as long as you remain a customer of BaseKit, or where you have actively been in contact with us about our products and services. We will keep data for up to 5 years if you’re not a customer or if we don’t hear from you.  

5. Security We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic, and managerial processes to secure and safeguard the data we collect and store. The transmission of information via the internet is not completely secure and we cannot guarantee the security of data sent to us electronically. The transmission of data is entirely at your own risk.  

6. How we use cookies A cookie is a small file which allows websites and apps to identify individual users and store information about each user’s preferences. A cookie does not give access to any more information than a user chooses to provide. We use cookies:
  • To identify where visitors to the website came from
  • To identify the content that is being viewed
The third party suppliers that we work with may also use cookies for similar purposes. We carefully review each supplier to ensure they handle data in line with this policy. You may choose to enable or disable cookies. Most web browsers automatically enable cookies, but you can usually modify a browser’s settings to disable cookies if you prefer. If you disable cookies you may not be able to take full advantage of our websites.  

7. Disclosing your information We may disclose your information to third party suppliers that we work with to provide our products and services. We carefully review each supplier to ensure they handle data in line with this policy. We may also disclose your information where we are required to do so by law.  

8. Controlling your personal information You may choose to restrict the collection or use of your personal information in the following ways:
  • When providing any information to BaseKit via this website, you may opt in to receive promotional email communications.
  • If you receive a promotional email, you may opt out by clicking the Unsubscribe link at the bottom of the email.
  • At any time you can opt out of promotional email communications by sending a request to support@basekit.com
  • If you would like us to delete all the information we have collected about you, send a request to support@basekit.com
  • If you would like to otherwise restrict the use of the information we have collected about you, send a request to support@basekit.com
  • Should you wish to access the information we hold about you, please send a request to support@basekit.com
Save settings
Cookies settings