• 26.11.24

Leveraging the BaseKit API: Three popular SaaS use cases

As 2025 draws closer, SaaS companies face several challenges, including rising competition, especially from larger, established players, and growing customer demands for more personalised and integrated solutions. Economic uncertainty across the globe is also pressuring companies to offer more value at competitive prices.

Offering a white label e-commerce and website builder feature can greatly benefit a SaaS company by enhancing its value proposition without adding development and maintenance costs and time-pressure on the business. It allows users, especially small businesses and non-technical customers, to very quickly create professional websites or stores and start selling for a number of business use cases, without needing external knowledge or tools. 

BaseKit white label site builder, e-commerce and appointment booking software is designed specifically for users who don’t have any web design or coding experience. It’s easy to use straight out of the box and can be the ideal solution for SaaS platforms looking to enhance their feature offering for small businesses who need fast, effective websites and e-commerce. 

We’ve seen our software help increase user engagement and encourage customer loyalty for our partners, as well as serve as an upsell opportunity for premium features, to help boost overall company revenue.

Across the globe our 60+ partners, including SaaS companies across a variety of verticals, use BaseKit software to power their customers’ websites via our extensive BaseKit API. Partners build on the BaseKit API to bring all the benefits of our reliable, scalable technology to their products and customers for a variety of use cases. Here are three of the most popular:

  • Provisioning websites and mapping them to existing domains.
  • Creating or updating website content directly from your own data sources.
  • Pre-populating a store with products so customers can sell fast.

Essentially the BaseKit API allows customer data to be used to create a website or create a store, and that website or store can be updated automatically, whenever the data changes. Here are the BaseKit API options when considering each of the use cases below.

Provisioning websites and mapping them to existing domains

This helps SaaS companies offer a more professional, customisable, and integrated solution to their customers, ultimately enhancing the value of their product. Your BaseKit API options include:

  • Provisioning a website with a content template of your choice
  • Automatically mapping the website to a domain of your customers’ choice
  • Optionally publishing the website on the mapped domain

Creating or updating website content directly from your own data sources

If you’re looking to involve backend systems, data storage, and content management infrastructure to dynamically generate and display content on customer websites, your BaseKit API options include:

  • Creating blocks of custom content from your own data sources
  • Creating page layouts by mixing and matching content blocks with other library elements 
  • Optionally, allowing your customers to add further content

Pre-populating a store with products so customers can start selling fast.

This makes it easy for customers to launch a store quickly, populate it with products, and start selling with minimal effort. Your BaseKit API options include:

  • Taking product information directly from an existing database.
  • Using our API to populate a store with product descriptions and imagery.
  • Publishing the store and any web pages so that customers are ready to sell immediately.

These use cases represent just some of the ways in which SaaS companies can empower small businesses and grow their business using BaseKit via our versatile API. 

If you’re looking to expand with simple, effective white-label software for SMBs, on a robust platform built to scale, contact us to learn more.

Try BaseKit for yourself

Talk to our team to access the BaseKit platform and discuss what a partnership could look like.

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