• 05.06.25

SaaS 2.0: Satisfying SMB digital demands with smarter, simpler tools

Small business owners today need tools that are not just powerful, but also intuitive, scalable, and tailored to their workflows. Enter SaaS 2.0. A new era of software that blends service and technology to deliver end-to-end solutions, powered by automation and intelligent design.

What is SaaS 2.0?

SaaS 2.0 marks a shift from basic software provisioning to delivering complete services through software. It’s about reducing friction, removing manual bottlenecks, and building smarter, more integrated platforms. At its core, SaaS 2.0 promises:

  • Full-service automation: Automating entire services to minimise manual tasks.
  • Scalability: Growing operations without proportional increases in cost or effort.
  • Intelligence: Incorporating AI to enhance decision-making and improve processes.
  • Integration: Seamlessly connecting with existing systems via APIs.
  • Flexibility: Combining automation with human oversight for complete control.

At BaseKit, this philosophy is embedded in every part of our 2025 roadmap.

Full-service automation: Powered by smart workflows

Automation is essential to help SMBs move faster with fewer resources. That’s why the BaseKit platform connects with Zapier, enabling users to connect with thousands of third-party apps. Whether it’s automating contact form submissions to a CRM or syncing store orders with a fulfilment provider, these workflows take repetitive admin off the to-do list. Giving business owners time to focus on growth.

Scalability: White-label solutions that grow with you

Our white-label approach allows partners to offer robust digital solutions under their own brand, fostering trust and loyalty among their customer base. This strategy enhances brand equity, reduces time to market, allows for flexible pricing strategies and provides our partners with a competitive edge in the market.

Intelligence: AI as an enabler, not a dependency

AI is a powerful enabler. At BaseKit, we incorporate AI in ways that support and accelerate business outcomes:

  • AI onboarding: We’re investing in an AI-powered onboarding experience that helps users personalise their websites and online stores quickly and easily from the get go.

  • AI-enhanced content: Features like our AI Writer and AI-powered product descriptions assist with content creation, SEO, and branding.

While AI supports our product experience, we’re careful to ensure the small business customers we serve remain in control. Our strategy is to deliver practical, incremental value not hype. We see AI as a tool for empowerment and something that the individual should be able to choose how much (or how little) they want to use. 

Integration: Connected workflows via our API

Modern software must integrate easily with the tools SMBs already use. That’s why the BaseKit platform has a robust API, designed to help partners and developers embed our tools into their wider product ecosystems. Our API makes it easy to build unified experiences without starting from scratch.

Flexibility: Balanced with human support

Automation is powerful, but it’s not always enough. Beyond the BaseKit platform itself, partners receive dedicated second line support from our experienced team. This ensures they aren’t left to navigate technical questions from their small business customers alone. 

Embracing SaaS 2.0 the BaseKit way

SaaS 2.0 isn’t just a tech trend. It’s a smarter way to build software that truly serves its users. This makes it especially relevant for the time-poor, budget-conscious small business owners who drive local economies. At BaseKit, we’re committed to delivering thoughtful, scalable, and intelligent solutions that keep pace with the evolving needs of our partners small business customer base.

Try BaseKit for yourself

Talk to our team to try our BaseKit platform and see what a partnership could look like for your business.

Request demo

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Privacy Policy

  1. Introduction This privacy policy sets out how we use and protect any information that you provide to BaseKit. We are committed to ensuring that your privacy is protected. Any personal information you provide when using our products or services will only be used in accordance with this policy. Note that this policy does not cover how we use and protect information provided to us from website builder customers. If you are a Go Sitebuilder customer, please see the Go Sitebuilder Privacy Policy. If you are a customer of another company that offers BaseKit’s website builder, please see the company’s privacy policy available via their website. We may change this policy from time to time by updating this page. You should check this page to ensure that you are happy with any changes. This policy is effective from January 2019.  

2. What information we collect We may collect the information you provide when you get in touch with us via the website, email, or phone.
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