• 12.11.25

SaaS growth, AI pressure and the power of white-label partnerships

A recent piece by The Software Report predicts that by the end of 2025, half of all US SaaS companies serving small business customers will have introduced some form of AI functionality into their platforms. The headline sounds encouraging for SMEs – they’ll get access to more AI-powered tools to run their business. But for the SaaS firms themselves it brings a challenge: deliver new and advanced AI features with the same resources as before.

Between the pressure of “AI-first” competitors emerging, and the vast amounts of investment that big-tech players are ploughing into AI, 2026 is shaping up as a pivotal year for many SaaS companies. These firms are being forced to rethink how they innovate, build and deploy features without dramatically inflating their internal teams.

Partnering to scale product innovation without scaling headcount

One effective strategy we’re seeing is the rise of white-label solution partnerships. At BaseKit we work closely with partners who bring market insight and feedback into our product roadmap, while leaving development, release cycles and feature building to our product and dev teams. That means our SaaS partners can deliver AI-enabled and resource-efficient innovation without stretching their internal teams.

Why this model matters right now

When a SaaS business tries to build every feature – from AI to UX upgrades – internally, it often faces longer time-to-market, higher risk of failure and competing priorities. By contrast, a white-label partner model allows them to:

  • Access a ready-built, proven platform that evolves continuously
  • Focus internal resources on go-to-market, customer success and differentiation
  • Benefit from a partner ecosystem that’s driving innovation collectively

For SaaS partners, this approach offers a clear way to stay competitive in the AI race without the financial strain of hiring new teams or building costly AI labs.

BaseKit’s role: enabling evolution while you focus on growth

At BaseKit, our partnership model creates a win-win. Our partners help to contribute insights and feedback, helping shape the platform’s direction, while our product and development teams are responsible for implementing and releasing new AI features. As a result, our partners don’t feel the internal pressure of constant R&D, yet they still deliver cutting-edge functionality to their end-users.

Looking ahead

In a landscape where AI is now table-stakes rather than optional, SaaS companies must find ways to keep pace without losing focus on their core business. White-label partnerships offer a practical and strategic response: you gain innovation capability, operational efficiency and have the ability to feedback and contribute to the AI product roadmap. At BaseKit we’re proud to power that evolution, enabling our partners to launch and grow smarter, faster and with less strain on their internal resources.

Try BaseKit for yourself

Talk to our team to try out our BaseKit platform and see what a partnership could look like for your business.

Request a demo
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