Helping partners successfully launch BaseKit with dedicated GTM support
At BaseKit, our account management and marketing teams actively support partners with go-to-market execution. From creative assets to messaging, landing page design recommendations, product positioning and campaign planning.
This ensures the companies we partner with are equipped with the insight and ideas needed to position our products effectively, drive adoption and create ongoing engagement.
Keeping partners engaged with regular product updates and insights
Launching BaseKit is just the beginning of the partner journey. Once a partner has successfully gone live and started offering BaseKit to their audience, our focus shifts to ongoing engagement, growth and product evolution. A key part of this is how we communicate new features, ideas and opportunities to help partners get more value from the platform over time.
Bi-weekly releases that drive momentum
BaseKit operates on a bi-weekly release cycle, meaning new features and improvements are delivered to the platform every two weeks. This allows us to ship new features frequently and ensure the product continues to evolve in line with the needs of partners and their small business customers.
With each release, partners receive a bi-weekly product update email. This email highlights customer-facing features and improvements, making it easy for partners to understand what’s new and why it matters. Rather than simply listing technical updates, these communications are designed to help partners turn product innovation into customer engagement.
Supporting growth beyond feature updates
In addition to regular release communications, we produce a quarterly newsletter known as Baseline. This is a broader update that goes beyond individual features and focuses on how partners can make the most of the BaseKit platform.
The Baseline includes a mix of practical and strategic content, such as real-world use cases, partner case studies and thought leadership from the BaseKit team. It also shares guidance on topics like using growth insights more effectively or building high-performing landing pages, alongside important platform announcements.
This combination of insight and inspiration helps partners think not just about what’s new, but about how to apply it in ways that support customer success and long-term growth.
Helping partners stay proactive
Together, bi-weekly product updates and the Baseline newsletter ensure partners always have a clear view of where the platform is heading and how they can benefit from it. These communications help partners stay proactive rather than reactive, giving them the tools and ideas they need to engage customers, launch campaigns and highlight new value throughout the year.
By consistently sharing product updates, best practices and strategic insight, BaseKit supports partners well beyond launch, helping them continue to grow, adapt and succeed in competitive markets.