• 29.01.26

What usage-based pricing means for SaaS platforms in 2026

Consumption or usage-based pricing is set to be one of the defining trends across SaaS in 2026. A recent article from the Scholars International Institute of Technology highlights a key driver behind this shift. Users increasingly want pricing to reflect the actual value they receive from a platform rather than paying a fixed per-user or per-seat fee.

While this approach offers greater flexibility for customers, it also presents a significant challenge for SaaS companies that have traditionally relied on predictable pricing models. As usage-based pricing becomes more common, platforms must find new ways to encourage consistent engagement and ongoing usage.

The challenge of driving sustained usage

In a usage-based pricing model, revenue is directly tied to how often and how deeply users interact with a product. This puts pressure on SaaS companies to ensure their platforms remain relevant, valuable and regularly used.

As a result, many SaaS providers are looking to introduce additional features and services that encourage users to return more frequently and expand how they use the platform. These features need to integrate naturally into existing workflows and provide clear, practical benefits to end users.

Adding value through integrated digital tools

One approach we are seeing gain momentum is the addition of white-label digital tools that extend a platform’s core functionality. At BaseKit, this is how we work with many of our SaaS partners.

Our partners integrate BaseKit’s website builder, e-commerce software and booking solutions directly into their platforms via API. This allows them to offer powerful digital capabilities as a seamless extension of their existing product, rather than as a disconnected add-on.

By embedding these tools into their platform, SaaS companies give users more reasons to engage. Whether it is building a website, launching an online store or managing bookings, these activities increase usage while delivering tangible value to the end user.

API-first flexibility for modern SaaS platforms

BaseKit’s API-first approach makes it easy for SaaS partners to plug our products into their platform at the right point in the user journey. This flexibility allows partners to tailor how and when digital tools are introduced, supporting onboarding, feature adoption and long-term retention.

For SaaS businesses navigating the transition to usage-based pricing, this model helps align pricing with value. As users engage more deeply with integrated features, usage naturally increases alongside perceived benefit.

Looking ahead to 2026

As usage-based pricing becomes more widespread in 2026, SaaS companies will need to rethink how they design, package and extend their platforms. Those that succeed will be the ones that focus on meaningful features that users return to regularly.

By partnering with BaseKit, SaaS companies can introduce proven, cost-effective, white-label digital tools that drive engagement, increase platform usage and support sustainable growth in a changing pricing landscape.

Try BaseKit for yourself

Talk to our team to try out our BaseKit platform and see what a partnership could look like for your business.

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