[Watch] BaseKit Product Roundup: Jan-Apr 2026

Over the past few months, we’ve shipped four new features across the BaseKit platform that give your customers more control, improve the shopping experience, and help drive stronger results online.

For partners, these updates are more than product enhancements. They create new ways to position BaseKit, open up conversations around upsell and retention, and give your customers practical tools they can use straight away.

Precision Sections

One of the biggest updates is Precision Sections.

Until now, BaseKit sections have been fully responsive, with widgets flowing and stacking automatically. That works well for many use cases, but some customers want more control over exactly how content is laid out.

Precision Sections gives them that control. Users can now place widgets on a grid, decide exactly where elements sit, and manage spacing with much more precision. They can also design desktop and mobile layouts separately, rather than relying on a single stacked mobile version.

For partners, this matters because it gives your customers more creative freedom and a more premium editing experience. It’s especially valuable for users who want a polished, custom look without sacrificing usability.

An improved Section Library

We’ve updated the Section Library to support the new way of building.

First, there are now ready-made Precision Section templates to help users get started quickly. That means less friction for customers exploring the new layout tools for the first time.

Second, users can now save sections they’ve built and reuse them across their site. If they create a hero section, product banner, or content block they love, they can save it once and drop it in wherever they need it.

For partners, this is a strong quality-of-life improvement that helps customers work faster, experiment more confidently, and get more value from the editor. It also makes the platform feel more flexible and reusable, which is useful in sales and renewal conversations.

Product SEO

For store customers, we’ve launched custom Product SEO.

This gives users the ability to customise SEO settings for individual products, including title tags and meta descriptions, and preview how products will appear in search results before publishing.

That means store owners can take a more hands-on approach to organic visibility, rather than depending only on paid traffic to drive visits. For more technically minded customers, this is a meaningful step forward.

For partners, Product SEO is an easy feature to position around discoverability, traffic growth, and conversion support. It’s particularly relevant when speaking to customers who care about owning more of their acquisition strategy.

Product Variant Images

We’ve also shipped Product Variant Images, another much-requested store feature.

This allows customers selling products in multiple colours, sizes, or styles to show a specific image for each variant. So if a product comes in five colours, each colour can now display its own image.

That makes the shopping journey clearer and more intuitive. Customers don’t have to guess what they’re selecting, which helps build confidence and reduce friction at the point of purchase.

For partners, this is a valuable commerce feature because it addresses a very practical need and improves the overall store experience. It’s the kind of update that can support stronger conversion, fewer doubts during shopping, and a more complete e-commerce offer.

Taken together, these four releases – Precision Sections, the updated Section Library, Product SEO, and Product Variant Images – give your customers more control and flexibility across both site building and e-commerce.

They also give you more to talk about. Whether you’re focused on acquisition, retention, upsell, or product positioning, these updates help reinforce the value of the BaseKit platform in ways that are easy to explain and relevant to real customer needs.

If you’re a partner and have any questions or need assistance with how to market these features to your customers, reach out to your account manager.

We’re only just getting started. Stay tuned for more roundups.