• 28.05.26

[Watch] AI branding, TikTok-style onboarding and smarter SEO: what’s next for BaseKit

Website builders are evolving fast.

And honestly? They kind of have to.

Small business users no longer just want a place to drag a few images around and publish a homepage. They want branding tools. AI support. Ecommerce. Social content. Mobile-first experiences. And they want all of it to feel instant, intuitive and ridiculously easy to use.

And that was exactly what BaseKit Product Director Alex discussed in our recent Product Roadmap Webinar for 2026. 

Goodbye complicated branding. Hello Design Studio.

One of the biggest launches for this year is the brand new Design Studio, a complete toolkit designed to help users create and manage their brand from one place.

And this isn’t just “pick a colour and upload a logo” stuff.

Users can now:

  • Generate logos with AI
  • Create complete brand themes and styling
  • Generate AI imagery that matches their brand theme
  • Design social media content with drag-and-drop editing
  • Access ready-made branded social templates for fast content creation

The really clever part? Everything connects together.

Create a logo and the platform can automatically pull colours and fonts from it. Generate social media graphics and those same brand styles get applied instantly. The result is a consistent brand identity without the usual design headache.

For small business users who aren’t designers, this is huge.

Canva-style content creation built directly into the platform

Social media has become one of the biggest pain points for small businesses. Everyone knows they should be posting more content, but creating it takes time.

That’s why BaseKit’s new social editor matters.

It works in a similar way to Canva, giving users drag-and-drop editing and template-based creation. But unlike standalone tools, it’s fully connected to the rest of the platform.

Your fonts, logos, colours and brand assets automatically flow through into your content. No uploading the same files over and over again. No redesigning assets from scratch.

SEO without the confusion

Let’s face it. Most small business owners don’t know where to start with SEO.

So BaseKit is simplifying that too.

The rebuilt page manager introduces:

  • Easier page organisation
  • Built-in SEO guidance
  • AI-generated SEO suggestions
  • SEO checker

Instead of staring at empty SEO fields wondering what to type, users now get intelligent suggestions based on the actual content of the page.

Less guesswork. Less friction. Better websites.

Faster stores, fewer drop-offs

Another major focus is reducing onboarding friction for e-commerce users.

BaseKit has been analysing onboarding funnels to understand exactly where users drop out during store setup. The result? A redesigned onboarding flow that removes unnecessary blockers and gets users selling faster.

That includes:

  • Optional sample products
  • Sample payment gateways
  • Persistent progress indicators
  • Smart activation prompts

When users choose the type of website they want to create with AI, ‘Online Store’ will be offered as an option. This helps show their intent and ensures only the most relevant content is created upfront based on their desired outcome.

The platform will also detect when a user intends to create a store but never finishes setup, giving support teams the opportunity to step in and help before the customer disappears completely.

Built for the mobile-first generation

More and more users now create and manage their entire website from their phone without ever touching a desktop computer.

So BaseKit’s mobile onboarding experience has been completely re-freshed around smaller screens. The goal? Make building a website feel as easy and familiar as creating a TikTok or Instagram account.

Fast. Simple. Intuitive.

Because in 2026, if your platform doesn’t work beautifully on mobile, you’re already behind.

Head here to watch our 2026 product webinar in full. 

Not a partner yet?

Try BaseKit for yourself and see how easy it is to help your small business customers get online and thrive fast.

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  1. Introduction This privacy policy sets out how we use and protect any information that you provide to BaseKit. We are committed to ensuring that your privacy is protected. Any personal information you provide when using our products or services will only be used in accordance with this policy. Note that this policy does not cover how we use and protect information provided to us from website builder customers. If you are a Go Sitebuilder customer, please see the Go Sitebuilder Privacy Policy. If you are a customer of another company that offers BaseKit’s website builder, please see the company’s privacy policy available via their website. We may change this policy from time to time by updating this page. You should check this page to ensure that you are happy with any changes. This policy is effective from January 2019.  

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