Although tech is at the core of what we do, the people that make it happen are our top priority. We provide the right foundations for our team to do the best work of their lives, grow their careers and strike the right work life balance. That means being family-orientated and flexible whenever needed.
Welcome to the tech democracy.
We’re revolutionising digital tools so that everyone has the confidence to build a business online. Combined with our partners’ global reach, our super simple products enable entrepreneurs to create a website, start selling and take bookings online all over the world.
Our mission is to be a force for good.
We transform entrepreneurial spirit into successful small businesses, enabling thriving communities and economies delivered sustainably through our effortless digital tools.
BaseKit vision and values
Our vision is a world where anyone with a business idea can thrive naturally, freely and successfully – powered by fast, simple and reliable technology.
We are passionate about delivering effortless success for small businesses and driving our mission to be a force for good guided by our six core values.
We’re passionate about helping micro-businesses. The entrepreneurs, the side hustlers, the self-starters and the trailblazing sole traders. We were them once. Now, everything we do helps our partners contribute to their exciting journey towards success and independence.
Our success depends on the success of our partners and their customers, so we give them our time and attention generously. We share our ideas, insight, and expertise unselfishly and collaboratively to inspire and succeed in partnership.
Our goal is to craft super straightforward but extremely effective products, making life easier for others. It’s hard keeping things simple, but we strive to make tech less complicated – whether that’s in the way we talk or the mobile first solutions we design. We are committed to giving partners and their customers everything they need and nothing they don’t.
We want to do right for people and planet, and play our part in creating a better world. For us this means two things. Operating as a conscious and responsible company. And democratising tech, so that emerging businesses, in all corners of the globe, can harness and benefit from it.
In fact we embrace it and relish working in an agile and nimble way. We pull together when challenges need to be met and aren’t phased when we have to think on our feet.
Proud to be a B Corp
BaseKit is proud to be certified as a B Corporation, joining thousands of purpose driven companies around the world balancing people, planet and profit as a force for good.
BaseKit impact
B Corp certification is at the heart of our mission. It guides how we tackle environmental and social challenges, helping us balance people, planet, and profit. The B Corp framework keeps us accountable, and our annual impact reports highlight the difference we’re making.
Force for good initiatives
People before pixels
At BaseKit our people are our top priority.
From diversity and inclusion to family-first, professional development and mental health, we pride ourselves on creating a flexible, supportive and collaborative environment for our team so they have the best chance of bringing their best self to work each day.
Human rights commitment
At BaseKit, we are committed to upholding human rights in everything we do.
Our approach is guided by international frameworks, including the UN Guiding Principles on Business and Human Rights, the International Bill of Human Rights, and the ILO Declaration on Fundamental Principles and Rights at Work.
Respect for human rights is central to our purpose as a company.
Tech for good
Our vision is a world where anyone with a business idea can thrive naturally, freely and successfully – powered by fast, simple and reliable technology.
We’re democratising tech so anyone has the confidence to build a business online to support the continued growth of our global digital economy.
Our partners’ customers are, and will remain, at the heart of our product innovation.
Climate positive
We care deeply about the environment and do all that we can to reduce our carbon footprint. In 2024 the total number of trees planted to date reached 27,381, offsetting 468.6 tCO2e through our partnership with Ecologi.
In 2025 we joined global tree planting organisation, TreeApp to support reforestation and biodiversity efforts, making it easier for communities to plant and protect trees where they’re needed most.
Green Small Business Certification
BaseKit recognises our responsibility to manage our impact on the environment carefully. We have developed an environmental action plan to ensure we meet the requirements of and remain certified by the Environmental Management Plans and Certification for Small Businesses.