• 03.12.25

Key website builder trends for 2026

A recent report from Mordor Intelligence makes for interesting reading for hosting companies exploring how to expand their core offerings beyond hosting, domains and professional email. The findings reveal a fast-changing market where small business needs, technology adoption and user expectations are driving growth.

The website builder market is only halfway through its growth

According to the report, by 2030, the total website builder market size is expected to double to over $6 Billion in just the next 5 years, reflecting the continued global demand for simple, powerful tools that help small businesses get online.

For hosting providers, this represents a major opportunity. As more small businesses look to take control of their digital presence, offering a built-in website builder as part of a broader hosting package can help providers deliver a complete, modern solution.

The rise of SMB-driven e-commerce

One of the most significant findings in the report is the surge in small business ecommerce adoption. More and more SMBs are not just looking to create an online presence but to sell products directly through their own websites.

This trend is being accelerated by the growing accessibility of mobile-first technology, particularly in regions like Latin America, Asia and Africa. More recently, this pattern has been echoed in established markets such as the UK, where small business owners are increasingly choosing to sell through their own digital storefronts rather than relying solely on third-party marketplaces.

Low and no-code tools continue to empower new creators

Another ongoing trend is the adoption of low and no-code solutions. These tools are enabling users who have little or no technical background to design and manage their own websites.

This shift is breaking down traditional barriers to entry, allowing entrepreneurs and local business owners to get online faster and with less reliance on web development expertise.

AI is becoming a key part of the user experience

Artificial intelligence is now influencing nearly every industry, and website building is no exception. The report notes that AI-generated design and content creation are becoming central to how users build and manage their sites.

At BaseKit, our hosting partners can already see this in the AI features we’ve released during 2025, with more time-saving features planned on our product roadmap for 2026. We’re continuing to evolve our mobile-first, no code platform while designing and delivering AI-powered features that enhance creativity, automate repetitive tasks and make site creation faster and more intuitive.

Looking ahead

As the website builder market continues to grow, hosting companies have a clear opportunity to evolve with it. By partnering with white-label solutions like BaseKit, they can stay ahead of these trends quickly and competitively, to continually meet customer demand and offer powerful, integrated digital tools that help small businesses thrive online.

Try BaseKit for yourself

Talk to our team to try out our BaseKit platform and see what a partnership could look like for your business.

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