• 16.12.25

2025: A year of AI evolution for BaseKit

BaseKit Art Supplies Website built with AI

BaseKit’s 2025 product evolution centred on making website creation faster, smarter, and more visually engaging for small businesses, with AI now woven throughout the entire onboarding, building, and selling journey.

From effortless multi-page onboarding to AI-generated content, flexible design controls, and enhanced e-commerce features, the platform has rapidly evolved to make professional website creation more accessible than ever for entrepreneurs with no technical or design experience.

This wrap-up highlights the key updates that shaped BaseKit in 2025 and shows how the platform has grown into a truly AI-powered, partner-ready solution, perfectly aligned with broader 2026 trends including no-code tools, mobile-first experiences, and the continued boom in small-business e-commerce.

Smarter onboarding

Websites in minutes

AI Multi-page Onboarding
One of the biggest developments of 2025 was the rollout of our multi-page AI onboarding flow. Users now simply describe their business, and BaseKit instantly generates a polished, professional website, complete with recommended pages, formatting, images, and text.

What used to take hours or days now takes minutes. The expansion of business template categories, thousands of AI-generated images, and increased design flexibility means anyone can get online quickly, regardless of design or technical skill.

E-commerce level-up

Better stores, less effort, more personalisation

Ai product from image
2025 saw major improvements to BaseKit Store, focused on boosting conversions, personalisation, and ease of management:

  • Store login – Customers can now offer their shoppers personalised accounts for faster checkout, order tracking, and viewing past purchases.
  • AI product descriptions from images – Customers can turn product photos into polished descriptions instantly with AI.
  • Shipping zones – Customers can simplify logistics by grouping countries into zones with unified shipping rates.
  • Sale pricing made easy – Customers can apply discounts as a fixed amount or percentage with a single toggle.
  • Featured product carousel – Customers can highlight select items in a sleek, scrollable format that improves product discovery.
  • Promotional ribbons – Customers can flag sales, offers, and special product announcements with eye-catching ribbons.
  • Stripe Elements integration – Customers can accept secure online payments with even more ease.
  • SendCloud integration – Customers can choose to unlock smarter shipping and fulfilment with automation and multi-carrier access.

Together, these upgrades make BaseKit Store more capable, more modern, and still incredibly easy to use.

Simple to sophisticated 

More design & layout flexibility

BaseKit Website Design Presets
While 2025 was a focus year for AI, it also delivered meaningful improvements to design freedom:

  • Shape widget – Customers can add custom shapes to create banners, overlays, callouts and more.
  • More header & button styles – there are more preset styles that remain fully customisable.
  • Expanded layout options – There’s greater flexibility to build visually unique sites.
  • Performance enhancements – Optimised image loading via CDN, lighter CSS, and improved cookie management ensure faster, more SEO-friendly sites.

These changes empower beginners and non-designers to build clean, modern sites that look and perform like custom-built experiences.

Flexibility, with power under the hood

In 2025, BaseKit continued its transformation from a simple site builder to a powerful, AI-enhanced platform, without compromising on simplicity, accessibility, or user control.

The platform now helps small businesses:

  • Launch a full website or store in minutes, without writing copy or knowing design principles.
  • Build and run an online store with modern e-commerce features and polished design elements.
  • Customise layouts beyond templates, without needing to touch code.

By leaning into AI, modern design, and intuitive usability, BaseKit brings speed, creativity, and flexibility together, empowering anyone to build a business and thrive online.

What’s coming first in 2026

With our 2026 product roadmap launching in March, we’re starting the year with a wave of features designed to give customers more control, more creativity, and even more AI-driven support, so they can build websites they love and sell with confidence.

Precision layout control

Drag-and-drop freedom is getting a major upgrade. Customers will be able to fine-tune every element using new precision layout tools: arrange, crop, scale, overlap content, and create dedicated mobile-first layouts to deliver the best user experience on any device.

1-click animation

With a single click, users can apply subtle, modern animation effects such as scale, swipe, or fade, to individual elements or entire pages, creating polished, dynamic sites without design expertise.

AI media manager

Image and asset management is about to become dramatically smarter. The AI-powered media manager will:

  • Suggest ALT tags, titles, and descriptions
  • Import images from uploads, social media, or template libraries
  • Support SVG icons and logos
  • Help users organise assets with smart labels

AI product and image SEO

Store owners will be able to optimise their listings instantly by auto-generating ALT text, meta titles, and meta descriptions, and previewing how pages will appear in search results, all without touching traditional SEO tools.

Everything in our 2025 roadmap was built with one purpose: to democratise technology for small businesses everywhere.

BaseKit Product VP, Gordon Plant said, “This year, the powerful AI features we’ve delivered are transforming how our customers work, truly fulfilling our promise to bring real, tangible value. Recognising the diverse and evolving needs of small businesses, these product enhancements are specifically designed for flexibility and seamless integration across every key touchpoint.”

Whether your customers are just getting started or scaling their online presence, we’re building the tools that help them succeed, faster, easier, and smarter.

Try BaseKit for yourself

Talk to our team to try out our BaseKit platform and see what a partnership could look like for your business.

Request demo
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  1. Introduction This privacy policy sets out how we use and protect any information that you provide to BaseKit. We are committed to ensuring that your privacy is protected. Any personal information you provide when using our products or services will only be used in accordance with this policy. Note that this policy does not cover how we use and protect information provided to us from website builder customers. If you are a Go Sitebuilder customer, please see the Go Sitebuilder Privacy Policy. If you are a customer of another company that offers BaseKit’s website builder, please see the company’s privacy policy available via their website. We may change this policy from time to time by updating this page. You should check this page to ensure that you are happy with any changes. This policy is effective from January 2019.  

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