• 17.12.25

SaaS trends for 2026 and what they mean for platform strategy

As we look ahead to 2026, industry voices are offering valuable insight into how the SaaS landscape is evolving. In her recent Top 10 SaaS Trends in 2026, Zuzanna Martin outlines ten trends she believes will shape the SaaS industry in the coming year. From a BaseKit perspective, several of these trends stand out as particularly relevant to the partners we work with every day.

Vertical SaaS continues to gain momentum

One of the strongest themes is the rise of vertical SaaS. Rather than serving a broad audience, more SaaS organisations are choosing to focus deeply on a single industry or niche. This approach allows them to develop a sharper understanding of customer needs and deliver highly tailored products and services.

At BaseKit, we’re already seeing this play out in practice. Many of our SaaS partners serve a dedicated audience and have built loyal customer bases by solving very specific problems. By going deep rather than wide, these businesses are able to refine their offering, strengthen customer relationships and grow sustainably.

AI remains central but is only part of the story

Unsurprisingly, AI features heavily in discussions about the future of SaaS. There is already extensive coverage on AI agents, automation and how intelligence will be embedded into software products, so it’s clear this will remain a major focus in 2026 and beyond.

While AI is important, it’s not the only factor shaping success. Platform flexibility, integration and customer experience are also becoming critical differentiators.

The shift towards API-first platforms

Another trend highlighted in the article is the growing importance of an API-first approach. Instead of relying on a single fixed platform, SaaS providers are increasingly moving towards modular services that can be configured and combined to meet different customer needs.

This shift allows businesses to build more adaptable products and integrate seamlessly into wider ecosystems. Rather than forcing customers into one rigid journey, API-first platforms enable services to be used at different stages of the customer lifecycle.

How BaseKit supports API-driven growth

At BaseKit, our REST API plays a central role in this approach. It allows partners to integrate BaseKit into their existing workflows and customer journeys in a way that makes sense for their business.

For example, if a partner already holds business information about a small business customer, that data can be passed through the API to pre-populate a relevant website during onboarding. This reduces friction, speeds up activation and creates a smoother experience that improves stickiness and helps reduce churn.

Looking ahead

As SaaS companies prepare for 2026, those that combine deep industry focus with flexible, API-driven platforms will be well positioned to succeed. It’s an exciting time for the industry, and these trends reinforce the importance of building software that adapts to customers rather than the other way around.

Try BaseKit for yourself

Talk to our team to try out our BaseKit platform and see what a partnership could look like for your business.

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