Purposeful technology investment for banks serving small businesses
A recent article from Baringa Research highlights a growing challenge for technology teams across banks and financial services organisations. As digital transformation programmes continue to expand, many teams are now managing increasingly complex technology stacks. Every new vendor introduces additional systems, more logins for staff and customers, and rising cloud infrastructure and storage costs.
These pressures make it harder for banks to move quickly, deliver consistent customer experiences and maintain control over long-term technology investment.
Reducing complexity through purposeful technology investment
The Baringa Research article describes a shift towards what it calls purposeful technology investment. Rather than adding disconnected tools to solve individual problems, banks are being encouraged to simplify large technology projects by adopting modular frameworks that can be reused across the organisation.
This approach reduces duplication, lowers operational overhead and allows new services to be introduced more quickly. It also enables banks to create a more consistent digital experience for both internal teams and customers by building services on top of shared platforms and common integration layers.
A modular approach to digital enablement for small businesses
This is where BaseKit fits particularly well within a modern banking technology strategy. BaseKit’s white-label website builder, e-commerce software and booking solutions connect directly into a bank’s digital channels and applications via API.
By embedding these capabilities into their existing small business banking platforms, banks can offer powerful digital tools to their customers from a single, familiar environment. Small business customers can access website building, online selling and bookings without needing separate logins or additional platforms.
This simplifies the overall experience for customers while reducing the complexity that often comes with adding new technology vendors.
Driving retention and recurring revenue
For banks and financial service providers, this modular and API driven approach supports clear commercial outcomes. Offering digital enablement tools alongside core financial services helps banks deepen relationships with their small business customers and become part of their day-to-day operations.
By delivering these services through one integrated platform, banks can improve retention and create new recurring revenue streams from a single, purposeful technology investment.
As financial institutions continue to rationalise their technology stacks and look for scalable ways to support small business growth, modular platforms such as BaseKit offer a practical route to delivering innovation without adding unnecessary complexity.