BaseKit vs Duda

Which platform is best for partners serving small business customers?

For enterprise companies that want to offer website tools to their small business customers, BaseKit and Duda both stand out as commercial, partner-friendly platforms.

They are each purpose-built for resellers, but they were created with different goals in mind. BaseKit focuses on simplicity for small businesses and operational scalability for partners. Duda focuses heavily on agency-grade design tools and customisation options. Here’s how they compare across Simplicity, Scalability and Support.

Simplicity

BaseKit: designed for everyday small business owners

BaseKit provides a single platform that includes a site builder, e-commerce, appointments and a lightweight CRM. All tools share one consistent interface created by a single product team, which reduces complexity for small business owners.

This simplicity also applies to partners. BaseKit is intentionally streamlined so that small businessB customers can succeed without heavy onboarding or specialist design skills, which reduces the support burden for partners.

Duda: polished and powerful but more complex

Duda offers a website builder with sophisticated design capabilities and extensive customisation. The platform includes widgets, advanced layout controls and developer tools. These features are valuable for agencies that design websites for clients, but they can be overwhelming for small business users who want a simple and fast way to get online.

While Duda does allow small businesses to self-serve, many of its strengths are aimed at designers and developers who build sites on behalf of clients.

Verdict on simplicity

BaseKit offers straightforward, small business-friendly tools that keep the experience simple for those who have no technical or design expertise. Duda offers greater design power, which is ideal for agencies but adds complexity for self-serve small businesses.

Scalability

Technical robustness and platform management

BaseKit: consistent and centrally manage

BaseKit runs a single, unified platform with one codebase that powers millions of websites. All product updates, security patches and infrastructure management are handled centrally. Partners do not need to worry about plugins, theme maintenance or compatibility issues. This creates predictable performance and reduces operational risk when scaling with a large small business audience. Learn more about the BaseKit approach to platform security and operations from our Technical Director, Mark Jeffries.

Duda: scalable but oriented toward agency workflows

Duda also delivers strong uptime and performance and is used by many agencies managing client sites. However, its platform is shaped around agency operations rather than mass small business onboarding. Agencies typically build each site manually, which works well for bespoke projects but can involve more setup time per site compared with BaseKit’s simplified, small business-focused approach.

Growth scalability and partner enablement

BaseKit: designed for enterprise vendors serving many small business customers

BaseKit is built for partner distribution models. It offers white-label deployment, onboarding support and go-to-market materials designed to help partners launch digital services at scale. The platform has been refined over many years based on real-world partner feedback, with a focus on reducing friction in both sales and support.

Duda: highly suited to digital agencies and web professionals

Duda provides tools that help agencies manage large numbers of client sites, including client management dashboards and team collaboration features. These are ideal for agencies that provide hands-on website creation. For enterprise partners that want thousands of SMBs to self-serve, the workflow is less aligned with that model.

Verdict on scalability

BaseKit is optimised for partners that want to serve a high number of small businesses. Duda is optimised for agencies and web professionals who build sites for clients with more customisation needs.

Support

BaseKit: structured for partner success

BaseKit works directly with partner support teams to provide training, second-line escalation support and knowledge base. Because BaseKit controls the entire platform, operational support is fast, straightforward and predictable. Partners have a single place to resolve issues via a dedicated account manager without navigating multiple vendors or toolsets.

Duda: focused on supporting agencies and web professionals

Duda provides strong support resources for agencies, including tutorials, community forums and account managers for higher-tier plans. However, its support model is designed for businesses that build and manage websites on behalf of clients rather than for enterprise-level partners that support large small business customer bases.

Verdict on support

BaseKit’s support model is built around partner co-operation and small business activation and enablement. Duda focuses on agency support, which is effective for design-led businesses but not purpose-built for telecoms, banks or hosting partners, or other enterprise level businesses distributing at scale.

Conclusion

Choosing the right platform for your small business customers

Bottom line

BaseKit is focused on helping partners deliver simple, scalable digital tools to everyday small business owners with no technical or design experience. Duda is focused on giving agencies powerful design capabilities for client projects. The right choice depends on whether you want to empower small businesses to self-serve or equip professionals to build sites for them.

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  1. Introduction This privacy policy sets out how we use and protect any information that you provide to BaseKit. We are committed to ensuring that your privacy is protected. Any personal information you provide when using our products or services will only be used in accordance with this policy. Note that this policy does not cover how we use and protect information provided to us from website builder customers. If you are a Go Sitebuilder customer, please see the Go Sitebuilder Privacy Policy. If you are a customer of another company that offers BaseKit’s website builder, please see the company’s privacy policy available via their website. We may change this policy from time to time by updating this page. You should check this page to ensure that you are happy with any changes. This policy is effective from January 2019.  

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