2025: A year of AI evolution for BaseKit

• 25 million images served with 93% average payload saving
• Faster higher ranking websites for customers
• 4.3 tons of CO2 saved each month

Challenge

In today’s digital landscape, website speed and efficiency are crucial in delivering a superior user experience. Small businesses need a faster, optimised website to significantly enhance their overall business performance. This allows them to experience higher search engine rankings, increased organic traffic, and enhanced user engagement for future sales.

The environmental impact of their website is also becoming increasingly important to business owners as they seek to better take on responsibility for lowering their business carbon footprint.

Solution

As part of our B Corp commitment and strategy to improve our environmental impact, in January 2023 BaseKit integrated with leading Content Delivery Network ImageEngine.

We wanted to take better steps to enhance the website performance and image energy savings on the BaseKit Platform for our partners and their small business customers.

ImageEngine is one of the highest performing CDNs offering superior image quality, compression for mobile, and device-specific delivery with unbeatable mobile payload savings.

As part of our service we offer ImageEngine integration for partners. We handle the integration entirely and it takes just a day to complete.

As a result, this gives huge savings on the energy and bandwidth required by data centres to deliver website images. What’s more, for on-premise BaseKit partners, it removes existing image bandwidth data centre costs entirely.

Results

BaseKit has experienced remarkable results for one of our biggest partners:

• Environmental impact – By saving 4.3 tons of CO2 emissions every month, the company made substantial progress towards its sustainability goals. This reduction is equivalent to planting approximately 70 trees every month.
• Performance boost – The 93% image payload saving resulted in significantly faster page load times and improved user experience across device for small business customers using our Platform.
• Cost savings – The dramatic decrease in bandwidth usage led to lower content delivery costs and reduced server load.
• Scalability – ImageEngine’s ability to handle 25 million image optimisations demonstrated its capacity to support high-volume image processing needs for our partners as they grow.

“We’ve been hugely impressed with the significant impact ImageEngine has had on energy savings for our partners, and the positive performance it has had on the image delivery speed, efficiency and website google ranking for their customers.”

“It’s an important step in our roadmap to improve the sustainable technology footprint of the BaseKit Platform and we thoroughly recommend that more of our partners implement it in the future.”

BaseKit Technical Director Mark Jeffries

BaseKit partners have a great opportunity to significantly reduce their carbon footprint, speed up your customers’ website load times, and boost their Google rankings.

By integrating ImageEngine, you are not only enhancing the performance and efficiency of your customers’ websites but also contributing to a more sustainable digital ecosystem.

If you’re an existing partner, contact your account manager to take the first step towards transforming your service offerings with ImageEngine.

Not already a partner? Get in touch to try out our software for yourself and discuss what a BaseKit partnership could look like for your company.