In the final part of our series, Product VP, Gordon Plant, addresses the challenges and benefits of implementing AI for small businesses and what AI is in store for BaseKit customers in 2025.
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Today, we know it’s crucial for small businesses to have a fast and high-ranking website to attract and retain their own customers. Research from Portent reveals that websites loading in just one second can achieve conversion rates three times higher than those that take five seconds.
Yet still there are small business customers that don’t understand the value of a well-optimised website to improve their own user experience, boost their search engine rankings, and increase their visibility and potential sales.
Engaging your small business customers in ways they can create the best chance of a high-performing online presence, is a great way to help keep them sticky and feel in control of the performance of their website.
Let’s explore three tactics partners can use to help their small business customers achieve faster, higher-ranking websites.
Website speed is fundamental to keeping users happy, boosting search engine rankings, and maintaining a successful online presence.
Since 93% of online experiences start with a search engine, achieving higher rankings is essential for small businesses to attract potential customers.
Here are some practical ways you can help your customers to improve and optimise site speed:
We’ve seen payload savings of 95% for partners who use this software, which equates to seven tonnes of carbon saved each month and a more sustainable digital footprint.Sharing this with customers is a great way to show them their website is saving energy without them lifting a finger. Learn more about how to integrate ImageEngine with BaseKit right here.
Website speed is essential, but it’s just one piece of the SEO puzzle. Share these tactics to boost your customers’ website presence in search results:
We’ve previously shared information to partners about video marketing and user-generated content – these are content types that your customers can also take advantage of.
By investing in user experience improvements, small businesses can transform their online business experience for their customers and ultimately help encourage returning visitors. Here’s some new BaseKit features you can share with your customers to help them do just that:
Every paid BaseKit website subscription comes with an SSL certificate included – it’s worth reminding customers about this, and its benefits, to help make them feel comfortable that their website and their users are safe.
A fast, high-ranking website is a powerful growth driver for small businesses. By prioritising speed enhancements, robust SEO tactics, and superior user experience, businesses can dramatically boost their online visibility and competitive edge, and keep them sticky.
Sharing these tactics together or separately, for example, via vlogs or blogs, is a great way to help your customers feel supported and keep them happy and engaged so they can make the most of their online business presence.
Remember that BaseKit releases product updates every two weeks, which are shared in our BaseKit Product Updates social newsletter on LinkedIn.
Customer-facing enhanced updates are featured, now with helpful white label guides to help you share them with your customers. Linking information about new and existing features in your blogs is also a great way to drive engagement in the Platform.
If you’re an existing BaseKit partner and need further support and information about any of the tips and features mentioned in this article, or you are interested in integrating ImageEngine, please contact your account manager.
Not already a partner? Get in touch to try out our software for yourself and discuss what a BaseKit partnership could look like for your company.