• 18.02.25

Benefits of white label e-commerce for subscription based POS

The popularity of subscription based POS, particularly among SMEs, is on the rise and a key trend that is driving global cloud POS market growth – predicted to exceed $30 billion by 2031, reflecting nearly 25% growth since 2022.

Cloud-based subscription models offer low upfront costs, better security and flexibility that all appeal to SMEs, while they mark a shift toward seamless functionality and improved customer engagement for SaaS providers.

Currently these models include features such as real-time inventory, customer profiling, transactional history, and integration with other business systems. They also feature built-in online shopping functionality or integrate with popular e-commerce platforms to help increase customer lifetime value.

Our own white label e-commerce software, BaseKit Store, for example can be integrated with a cloud-based POS system via our API as a stand alone e-commerce feature, or with our website builder, to offer small businesses a slick, mobile-first all-in-one operation to create and run their business. 

POS providers with cloud-based subscriptions can grow fast by integrating a white label website builder or e-commerce platform to their subscription based offering. Here’s how.

Gaining market share

  • Scalability: White label e-commerce platforms have already undergone extensive market research, testing, and refinement, making them reliable products that can support the expansion of POS providers in multiple markets quickly.
  • Enhanced features: White label e-commerce platforms come with advanced features that attract new customers, for example, BaseKit Store has an AI writer to generate product descriptions efficiently, a wide variety of flexible payment methods and the option for a POS provider to integrate their own payment gateway. Plus it has a Zapier integration, allowing customers to link their store to thousands of other apps they could already be using to run their business. 
  • Cross-selling: White label e-commerce platforms allow POS providers to cross-sell quickly to existing customers, who may be more inclined to adopt a new e-commerce solution from their existing provider.
  • Customisation and branding: White label e-commerce platforms can be fully customised to match a POS provider’s brand, creating a seamless and cohesive experience for their customers. This strengthens brand loyalty and potentially attracts more customers.
  • A comprehensive retail solution: POS providers can attract a broader range of customers who need both in-store and online sales capabilities. Both large e-commerce providers, such as Shopify, and POS providers such as Square, Zettle, Lightspeed and SumUp have all diversified to offer both POS and e-commerce services for their customers. 

Saving time and money

  • No up-front development costs: By leveraging existing white label software, POS providers can expand their product offerings without significant upfront development investment, making it more financially viable to target new customer segments.
  • Faster market entry: White label e-commerce platforms  are market-ready solutions that deliver quick functionality without extensive development, enabling POS providers to go to market faster.
  • More price control: Offering white-label software can be more profitable than branded software , providing more control over the pricing of subscription models to meet the value for money sweet spot for small business customers.

Increasing customer lifetime value

  • Integrated omnichannel experience: By combining POS and white label e-commerce platforms, POS providers can offer customers a seamless shopping experience across both online and offline channels.
  • Reduced manual data entry: Automated synchronization between POS and white label e-commerce platforms eliminates the need for manual data input, saving valuable time for small businesses with limited or no resources.
  • Growth: Using multiple cloud-based solutions allow small businesses to grow easily without the need for significant hardware investments.
  • Feature updates: A white label provider is responsible for releasing feature updates onto their platform to continuously improve their offering and engage customers alongside their POS partner.

POS providers can unlock huge potential for their own business and that of their customers by seamlessly integrating a white-label e-commerce platform. 

This all-in-one solution will empower small businesses to build a robust online and offline presence with loyalty for the longer term, all the while keeping branding, operations and competitive growth firmly in the hands of the POS provider.

BaseKit’s versatile API  allows for a variety of customised integration options for POS providers and we’re already working with a major global payment provider to integrate our software.

Try BaseKit for yourself

Talk to our team to access the BaseKit platform and discuss what a partnership could look like.

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