Appointment scheduling for small businesses

A game-changing online bookings application for service SMBs

An illustration of a small business owner selecting booking of class using BaseKit online bookings tool
Managing appointments doesn’t have to be a chore

Everything a service business needs to ace online bookings

Taking and managing bookings and payments doesn’t have to be difficult. Appointments and events are easy to set up, and the possibilities for SMBs to thrive are tangible. Designed mobile-first, the user experience is seamless, no matter what device business owners use. Customers benefit from safe and secure payments, and full calendar integration means business won’t clash with family time. Services are more than simply an in-person experience now. The boundaries between the online and offline worlds are blurring; offer your small businesses the products and services they need to survive and thrive in today’s world.

Key features

An online bookings application that’s efficient and user-friendly


Filling one-to-one time slots never has to be complicated again. SMBs set availability, customers choose a time that works for them. Less time on phone and email, more time for work.


SMBs can set up events for multiple people to attend. Once set up, customers can book and pay in one go. Full control for SMBs, no stress for attendees.

Two-way calendar sync

Calendar sync takes away the fear of overlapping appointments. Online bookings integrates with Google, Microsoft and Apple calendars, so users can plug and go.

Reminders and notifications

Booking confirmation, calendar invites and reminders are sent directly to customers. And with payment confirmation sent to SMB owners, there’s a lot less admin too.

Video links

Zoom, Google Meet and Teams links can be added to the booking emails so customers know exactly where they need to be, and when.

Reasons to work with BaseKit

Our powerful tech, your trusted brand: increased customer loyalty

Over a decade of small business insight and unmatched technical expertise

White labelling

Sell BaseKit’s website builder under your trusted brand. Tailor our tech with your name, logo and brand identity and increase customer loyalty with a website builder designed for your small business customers. For more than ten years BaseKit has worked with organisations across the globe, building efficient, user-friendly tech to support SMBs. We focus on the technical stuff, so you can focus on your customers.


Our website builder can be uniquely tailored to your region. Customise the language, currency, text and images so that they are appropriate to your audience. Offer your customers a unique experience, a familiar starting point that works for them. You set pricing and take care of customer billing – you own the customer experience from start to finish. 

Integration & deployment

Choose a deployment option that works best for your business. Whether you need greater control over data, or a quick launch – we’ve got you covered through both On-Premise and SaaS deployments. Our powerful REST API or a number of major control panel plugins will help you get your integration started. Our integration centre, as well as our expert team, is there to help and guide you every step of the way.

A website is only the beginning

Offer SMBs more ways to grow their business online


Over 9 million small businesses rely on our website builder to power their online presence. Offer SMBs the opportunity to build a beautiful, professional website that’s easy to create and intuitive to manage.


Offer an easy way for your customers to sell online. Our eCommerce technology enables business owners to easily add products, upload photos and product descriptions, and take secure payments – all from a mobile device or web browser.

Ready to offer a complete web presence solution?