• 13.04.23

BaseKit 2023 Roadmap

BaseKit 2023 Roadmap

At BaseKit we are continually evolving and improving our platform to meet the on-going needs of our partners and their entrepreneurial customers the world over. In Spring each year we unveil our product roadmap for the year ahead.

We recently caught up with BaseKit VP of Product, Gordon Plant to discuss product development prioritisation, learnings from partners and the core themes for our 2023 roadmap.

When planning what to prioritise for product development, what processes and resources do we undertake to forge the roadmap ahead?

“The BaseKit management team has a strategic plan that gives us our overall vision for the next three years. This gives us a broad framework for developing a product roadmap. We then refine through ongoing discussions with partners to ensure our product development goals are aligned with the needs of our business and theirs.”

“Once we have some candidate ideas, we work through the technical and commercial implications. This involves working right across the business and ensuring everyone has a clear understanding of the potential impact on our product portfolio, resources, and customers. This lets us select the ideas we believe will deliver real value to our partners and customers.”

What have been the biggest learnings from partners when it comes to plans for their customers in the year ahead?

“We’ve learned that it’s very important our partners can fully integrate our products with their marketing, cross-sell and up-sell campaigns. Some kinds of customer activity in our products can offer very useful indicators of where the customer is on their business creation journey. This allows the possibility of much better targeting and personalization of the campaigns.”

“As partners continue to expand their product offerings, signposting and clear communication of how our products fit into their overall strategy is crucial to success.”

What have been our biggest learnings from customer research and usability testing when it comes to what small business owners need in 2023?

“Keep it simple! There really is no such thing as ‘too simple’ when it comes to small business owners’ needs in 2023. Our customers are very busy people and they want a streamlined and intuitive experience that can help them achieve their goals quickly and easily.”

“This may seem obvious, but it’s easy to lose sight of this as we add new capabilities. Our customers use our products as tools to get their work done, not as things to tinker with or explore. They need our products to join up with their existing workflows and seamlessly integrate into their daily routines.”

Thanks for your time Gordon.

The core themes of the 2023 BaseKit roadmap

So without further ado, we’re pleased to announce that our core themes for 2023 are Activation, Connection and Value.

Activation

We are extending our usability program and inviting partners to help us recruit participants that are representative of the customers they serve. We have to be mindful of data privacy and security concerns throughout the process so it’s not simple to execute, but it will ultimately lead to more effective activation strategies.

The onboarding journeys for all our products will be improved and we’ve already got some changes coming for Store onboarding flows. This will help shorten and simplify the number of steps needed to get a store up and running. We are also providing much better activation content to help customers learn the basics.

Connection

We have just shipped the first iteration of our Customers application, which brings together customer information and transaction information from our Store and Bookings Products. This will form the foundation for making other connections to workflows and processes that our customers use.

BaseKit has always been API-driven and this year we will be exposing more of our API to make it easier for partners and external vendors to customise and extend our products.

Value

ChatGPT will be making its first appearance in our Store application where it will help with product descriptions. We expect to find more places where machine learning and artificial intelligence can bring value to our products and services in the future.

We have already improved our stock image offering for 2023, with a better selection of images and unlimited image usage for all of our packages. Soon we’ll be adding video background capabilities to page template sections and later we may add video content options in other parts of the page too.

In the sitebuilder, we will add new site navigation options and more control over text layout and styling. A new ‘bio-site’ template section is planned that will make it easier for customers who want a simple ‘link-in-bio’ page.

For the store, we will be offering a logistics integration so that customers can print shipping labels for a wide range of couriers.

We’re on a mission for tech democracy for small business – are you in?

We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. View more
Cookies settings
Accept
Privacy & Cookie policy
Privacy & Cookies policy
Cookies list
Cookie name Active
Privacy Policy

  1. Introduction This privacy policy sets out how we use and protect any information that you provide to BaseKit. We are committed to ensuring that your privacy is protected. Any personal information you provide when using our products or services will only be used in accordance with this policy. Note that this policy does not cover how we use and protect information provided to us from website builder customers. If you are a Go Sitebuilder customer, please see the Go Sitebuilder Privacy Policy. If you are a customer of another company that offers BaseKit’s website builder, please see the company’s privacy policy available via their website. We may change this policy from time to time by updating this page. You should check this page to ensure that you are happy with any changes. This policy is effective from January 2019.  

2. What information we collect We may collect the information you provide when you get in touch with us via the website, email, or phone.
  • You transfer your information to us via the website by filling in and submitting a form. We offer a number of different forms to help you find out more about the products and services we offer.
  • We have a number of different email addresses you can use to contact us. If you’re not sure which one to use then we recommend you send an email to support@basekit.com
  • We don’t provide a central phone number but BaseKit team members may provide their direct phone number for you to contact them.
 

3. How we use the information The information that we collect and store about you is primarily used to help us to stay in touch with you to provide our products and services. However, we may also use your information:
  • To improve our products and services
  • To send promotional email communications about special offers, news, product updates or other information which we think you may find interesting
  • To contact you for market research purposes
Note that we will only use your information as described in 3 and 4 above when you have explicitly opted in to receive such communications. You may opt out of these communications at any time by clicking the Unsubscribe link in any email or by sending a request to support@basekit.com  

4. Storing your personal data We store the data we collect using third party tools such as CRMs and databases. Any data we store is only accessible directly by a small number of authorised staff. The third parties that we use may store your data in locations outside of the EEA. We carefully review each supplier to ensure they handle data in line with this policy. We will store your data for as long as you remain a customer of BaseKit, or where you have actively been in contact with us about our products and services. We will keep data for up to 5 years if you’re not a customer or if we don’t hear from you.  

5. Security We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic, and managerial processes to secure and safeguard the data we collect and store. The transmission of information via the internet is not completely secure and we cannot guarantee the security of data sent to us electronically. The transmission of data is entirely at your own risk.  

6. How we use cookies A cookie is a small file which allows websites and apps to identify individual users and store information about each user’s preferences. A cookie does not give access to any more information than a user chooses to provide. We use cookies:
  • To identify where visitors to the website came from
  • To identify the content that is being viewed
The third party suppliers that we work with may also use cookies for similar purposes. We carefully review each supplier to ensure they handle data in line with this policy. You may choose to enable or disable cookies. Most web browsers automatically enable cookies, but you can usually modify a browser’s settings to disable cookies if you prefer. If you disable cookies you may not be able to take full advantage of our websites.  

7. Disclosing your information We may disclose your information to third party suppliers that we work with to provide our products and services. We carefully review each supplier to ensure they handle data in line with this policy. We may also disclose your information where we are required to do so by law.  

8. Controlling your personal information You may choose to restrict the collection or use of your personal information in the following ways:
  • When providing any information to BaseKit via this website, you may opt in to receive promotional email communications.
  • If you receive a promotional email, you may opt out by clicking the Unsubscribe link at the bottom of the email.
  • At any time you can opt out of promotional email communications by sending a request to support@basekit.com
  • If you would like us to delete all the information we have collected about you, send a request to support@basekit.com
  • If you would like to otherwise restrict the use of the information we have collected about you, send a request to support@basekit.com
  • Should you wish to access the information we hold about you, please send a request to support@basekit.com
Save settings
Cookies settings