AI white-label website builder and store for hosts

Scale fast with a proven, robust platform for small businesses
trusted by leading web hosting companies to brand as their own

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Increase ARPU with a white-label platform built to scale

BaseKit powers millions of websites across 40 markets, localised in 25 languages.

 

Flexible integration

Integrate seamlessly into broader bundles with our flexible API or popular control panel plugins.

Proven platform

Deliver ready-made, proven products you can scale fast and brand as your own.

High margins

Our white-label products offer higher profit margins than a branded site builder.

“BaseKit provides an excellent way for us to boost the visibility of Fasthosts as a brand whilst taking advantage of a hugely refined product run by focused and dedicated experts. Their sweet spot is their product and how easy it is for someone not versed in technology and how to build a website, how easy it is for those types of customers to do it. So it’s very simple.” -Fasthosts

Empower small businesses with BaseKit white-label products

Available to configure with broader business bundles or as a stand alone solution.

Easy e-commerce software that enables your customers to start selling online fast.

Explore BaseKit Store

AI, no-code website builder that creates effortless, beautiful, mobile-ready websites.

Explore BaseKit Site

Intuitive bookings software that helps your customers book clients smarter.

Explore BaseKit Bookings

Migrate websites to BaseKit at scale

We can migrate any number of websites onto the BaseKit platform at your request

 

Substantial savings

No more expensive costs from legacy website platforms.

Simplified support

One effortless platform with one set of training and support.

Happy customers

Reengage your customers with a website upgrade.

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Embrace a partnership built to last

BaseKit is a self-contained platform built to scale fast and serve small businesses globally.

 

Peace of mind

Our fault tolerant website design platform stack delivers solid security and peace of mind.

Hands on support

Get 24/7 operational backup, bi-weekly feature releases and second line customer support.

Account management

Enjoy dedicated GTM support, expert guidance, team training, performance insights and more.

“Over the course of our partnership, one thing that we have come to appreciate a lot is the open dialogue in regards to product improvements. It is so great to know that we have a partner who listens to us. Today BaseKit is the site builder for all our 30+ brands and hundreds of thousands of customers and we will continue to rollout BaseKit out to all new acquisitions.”  – Miss Group 

Browse our FAQs

What is the process for integrating BaseKit, what developer resources or plugins are available?

BaseKit integration for hosting companies is designed to be streamlined and flexible, offering deployment as either a SaaS (hosted by BaseKit) or an on-premise solution (hosted by the provider). 

The process begins with a structured onboarding project, where BaseKit collaborates closely with the partner to align product configuration—such as branding, language, and user flows—and connect the platform via API or a range of ready-made plugins for popular control panels like cPanel, Plesk, Upmind and WHMCS. 

Integration covers user and package provisioning, billing system mapping, and a full purchase flow review, culminating in staff training and the assignment of a dedicated account manager to ensure a successful launch and ongoing growth.

To support a wide range of technical environments, BaseKit offers an extensive REST API, detailed developer documentation, and sample code for custom development. We also provide plugins for automated provisioning on leading hosting and billing platforms, reducing development requirements and accelerating time-to-market for new services. 

Additional support includes marketing resources, migration assistance, and best-practice guidance, with the BaseKit team available for technical queries and project management throughout the partnership lifecycle.

How does BaseKit ensure the security and privacy of customer websites?

BaseKit ensures the security and privacy of customer websites through rigorous technical safeguards and continuous system improvement. 

Automated vulnerability monitoring, regular penetration testing, improved firewalling, and DDOS protection keep BaseKit resilient against evolving threats. 

The platform is fully self-contained, which minimizes external risks and simplifies security management at scale, BaseKit supports instances running over 100,000 sites. 

Our dedicated sysadmin and security team provides 24/7 support, and business-critical updates such as improved docker stack construction and secure local proxying of third-party services are regularly deployed.

BaseKit maintains strict compliance with data protection laws and regulations, including GDPR. Processes are in place to ensure personal information is only used as outlined in clear, transparent privacy policies. 

Data is stored securely using a combination of physical, electronic, and managerial safeguards. Customers benefit from features like marketing consent options, and both staff and third-party suppliers are audited or trained on data security best practices.

Does BaseKit provide migration support for moving existing customer websites from legacy platforms?

BaseKit provides end-to-end website migration support for hosting companies looking to move customer sites from legacy platforms. Our service combines automated tools for speed with manual input by a dedicated team to ensure migration quality, managing projects that range from dozens to thousands of websites at a time. 

The process is flexible and transparent, starting with custom process validation and followed by bulk migrations managed in batches, complete with clear communications to end-customers throughout each stage.

Our team can migrate websites from any platform, with limitations only based on features that can be mirrored in BaseKit. This service helps hosting partners upgrade customers, streamline operations, and reduce the complexity and costs of supporting outdated systems. 

How customisable is the BaseKit platform, and what options exist for white-label deployment?

BaseKit is a highly flexible, white-label website builder and e-commerce platform designed for hosting companies to resell under their own brand.

Partners can provide a logo for display on the main menu within the platform, and apply branding to the onboarding flow. They can also control which features and templates are offered to customers and integrate BaseKit using our API or a range of popular hosting control panel plugins. The platform also supports up to 25 languages for localisation in multiple countries. 

We offer seamless onboarding, scalable website migration, and ongoing partner support, making it easy for hosting companies to offer modern, mobile-optimised website and e-commerce tools to small business customers, while maintaining full ownership of the end-to-end customer experience.

What ongoing support, training, and marketing resources does BaseKit provide to partners?

BaseKit provides hosting partners with dedicated second-line support, expert training, and comprehensive marketing resources to ensure ongoing growth. 

Partners benefit from hands-on account management, growth insights, technical support, access to a library of sales and marketing materials and a comprehensive white-label product knowledge base. 

We also release new features and updates to the platform every two weeks, which are shared with partners to help find fresh opportunities to promote our website, e-commerce, and bookings solutions and engage small business customers.

Does your platform AI handle sensitive customer data, and if so, how?

As a B Corp, we have a policy of only introducing AI features where we truly believe they will add value to our customers and we only share the bare minimum of data with the AI platforms we use. Currently we integrate with OpenAI to achieve the following AI powered features in the platform.

AI site generation during onboarding

The only data shared with OpenAI is the 2 pieces of data entered by the customer during onboarding (their brand/company name and a short paragraph describing their business) and the customer’s language. No other data, or PII data, is shared.

Ecommerce product description writer

This feature suggests improved copy for the description of an existing ecommerce product in the customer’s store. The only data shared with OpenAI is the selected length and tone, from set drop down options, the text they want to improve, which defaults to the product’s original copy, and the customer’s language. No other data, or PII data, is shared.

Website copy writer

This feature suggests improved copy for text within the customer’s website. The only data shared with OpenAI is the selected tone of voice, from set drop down options, the copy they want to improve, which defaults to the text they selected on their website, and the customer’s language. No other data, or PII data, is shared.

Your control panel plug-in options

Choose our powerful API or a number of major hosting control panel plugins to get started.

Talk to us

Request a demo to try the BaseKit platform and talk to us about what a partnership could look like for your business.

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Privacy & Cookie policy
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Privacy Policy

  1. Introduction This privacy policy sets out how we use and protect any information that you provide to BaseKit. We are committed to ensuring that your privacy is protected. Any personal information you provide when using our products or services will only be used in accordance with this policy. Note that this policy does not cover how we use and protect information provided to us from website builder customers. If you are a Go Sitebuilder customer, please see the Go Sitebuilder Privacy Policy. If you are a customer of another company that offers BaseKit’s website builder, please see the company’s privacy policy available via their website. We may change this policy from time to time by updating this page. You should check this page to ensure that you are happy with any changes. This policy is effective from January 2019.  

2. What information we collect We may collect the information you provide when you get in touch with us via the website, email, or phone.
  • You transfer your information to us via the website by filling in and submitting a form. We offer a number of different forms to help you find out more about the products and services we offer.
  • We have a number of different email addresses you can use to contact us. If you’re not sure which one to use then we recommend you send an email to support@basekit.com
  • We don’t provide a central phone number but BaseKit team members may provide their direct phone number for you to contact them.
 

3. How we use the information The information that we collect and store about you is primarily used to help us to stay in touch with you to provide our products and services. However, we may also use your information:
  • To improve our products and services
  • To send promotional email communications about special offers, news, product updates or other information which we think you may find interesting
  • To contact you for market research purposes
Note that we will only use your information as described in 3 and 4 above when you have explicitly opted in to receive such communications. You may opt out of these communications at any time by clicking the Unsubscribe link in any email or by sending a request to support@basekit.com  

4. Storing your personal data We store the data we collect using third party tools such as CRMs and databases. Any data we store is only accessible directly by a small number of authorised staff. The third parties that we use may store your data in locations outside of the EEA. We carefully review each supplier to ensure they handle data in line with this policy. We will store your data for as long as you remain a customer of BaseKit, or where you have actively been in contact with us about our products and services. We will keep data for up to 5 years if you’re not a customer or if we don’t hear from you.  

5. Security We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic, and managerial processes to secure and safeguard the data we collect and store. The transmission of information via the internet is not completely secure and we cannot guarantee the security of data sent to us electronically. The transmission of data is entirely at your own risk.  

6. How we use cookies A cookie is a small file which allows websites and apps to identify individual users and store information about each user’s preferences. A cookie does not give access to any more information than a user chooses to provide. We use cookies:
  • To identify where visitors to the website came from
  • To identify the content that is being viewed
The third party suppliers that we work with may also use cookies for similar purposes. We carefully review each supplier to ensure they handle data in line with this policy. You may choose to enable or disable cookies. Most web browsers automatically enable cookies, but you can usually modify a browser’s settings to disable cookies if you prefer. If you disable cookies you may not be able to take full advantage of our websites.  

7. Disclosing your information We may disclose your information to third party suppliers that we work with to provide our products and services. We carefully review each supplier to ensure they handle data in line with this policy. We may also disclose your information where we are required to do so by law.  

8. Controlling your personal information You may choose to restrict the collection or use of your personal information in the following ways:
  • When providing any information to BaseKit via this website, you may opt in to receive promotional email communications.
  • If you receive a promotional email, you may opt out by clicking the Unsubscribe link at the bottom of the email.
  • At any time you can opt out of promotional email communications by sending a request to support@basekit.com
  • If you would like us to delete all the information we have collected about you, send a request to support@basekit.com
  • If you would like to otherwise restrict the use of the information we have collected about you, send a request to support@basekit.com
  • Should you wish to access the information we hold about you, please send a request to support@basekit.com
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