• 25.09.24

Telco to Techco: Transforming SLTMobitel with BaseKit

SLTMobitel is Sri Lanka’s most established digital services provider. In recent years it has aligned its strategy with the Sri Lankan government’s vision to create a “Digital Sri Lanka”, to help build a digital society and enhance inclusive socio-economic progress. Its mission is to become the national digital partner to Sri Lanka.

The Goal

Accelerating Sri Lanka’s MSME digital footprint

This strategic direction saw SLTMobitel go on a transformational journey that involved a huge shift from solely providing connectivity to becoming a comprehensive digital services enabler, transforming from telco to techco.

As part of their transformational strategy, one of SLTMobitel’s key objectives was to accelerate their Micro, Small, and Medium-Sized Enterprises’ (MSMEs’) digital footprint. They wanted to empower these entrepreneurs to focus on essential digital services that would drive their success to the forefront.

“The business landscape is witnessing a widespread adoption of digital transformation, particularly among micro, small, and medium-sized enterprises in Sri Lanka. These businesses are proactively exploring avenues to incorporate this transformative shift, aiming to capitalise on new revenue streams.

Essential to this journey is the utilisation of tools like “do it yourself” (DIY), which holds a crucial role in not only facilitating their online digital presence but also empowering these enterprises to undergo a smooth and effective digital transformation.”

Madhuka Bandara, SLTMobitel

The Solution

A reputable product with speed to market

Earlier in 2024 SLTMobitel approached BaseKit to learn more about our white label website builder, e-commerce and bookings platform. They wanted a reputable product that was ready to go to market, that they could brand as their own.

For SLTMobitel, when considering the most valuable partnership to facilitate the digital transformation of their small business customers, they needed:

  • Proven track record: BaseKit’s successful partnerships with top global telecom companies assured SLTMobitel of their capability to drive small business digital transformation in Sri Lanka.
  • Strategic alignment: BaseKit’s simple platform and tech democracy mission for small businesses aligned well with Sri Lanka’s goal for MSMEs, to help them establish an online presence quickly, and unlock new revenue streams.
  • Open Digital Architecture (ODA) standards: BaseKit’s alignment with ODA standards demonstrated our commitment to open ecosystems and global tech democracy, which resonated with SLT’s strategic vision.
  • Speed to market: BaseKit’s white label platform offered seamless integration with rapid deployment of a product that was market-ready and easy to scale under the SLTMobitel brand.
  • Partnership support: BaseKit offered dedicated account management with valuable product insights to drive success and enhance customer retention.

The Results

“One of the biggest success stories in SLTMobitel’s digital transformation is their strategic partnership with pioneers such as BaseKit. The partnership has been highly successful due to its ease of integration, flexibility, and user-friendly platform, as well as the excellent account management.

BaseKit’s seamless integration with existing services, such as SLTMobitel’s HostingCub, has enabled a smooth rollout, while their efficient account management has facilitated clear and effective communication.”

Madhuka Bandara, SLTMobitel

A launch in just five weeks

In just five weeks, using agile product development practices, SLTMobitel launched CubKit, designed to help Micro, Small, and Medium-Sized Enterprises (MSMEs) transform their businesses digitally, as part of SLTMobitel’a existing Hosting Cub service.

CubKit features a suite of BaseKit’s white-label digital solutions, packaged together and independently. This includes a website builder, e-commerce and online bookings functionality all accompanied by a mini CRM.

The rapid implementation allowed SLTMobitel to quickly deliver:

  • Enhanced digital services: SLTMobitel expanded its portfolio beyond traditional telecom services, now offering an array of valuable digital tools to meet the needs of its micro and SME customers.
  • Improved customer engagement: The mobile-first, easy-to-use website builder and suite of digital tools has helped SLTMobitel empower Sri Lankan MSMEs with affordable website building tools, accelerating digital transformation and e-commerce adoption.
  • New revenue streams: By offering new digital tools, SLTMobitel created additional revenue opportunities that extend far beyond the realm of traditional connectivity.

SLTMobitel’s journey from telco to techco, ​​empowered by their partnership with BaseKit, demonstrates the company’s dedication to embracing digital transformation and prioritising customer-focused innovation.

By being able to quickly offer tools like CubKit, they have become a key player in enhancing inclusive socio-economic progress in their quest to become the national digital partner to Sri Lanka.

“BaseKit has empowered our MSMEs and entrepreneurs by offering simple, easy-to-use website-building tools that allow them to create an online presence without needing advanced technical skills. By focusing on essential digital services, BaseKit enables SLTMobitel customers to design, launch, and manage their websites and online stores quickly, helping them to attract customers and grow their businesses online.

This approach allows entrepreneurs to focus on their core business operations while leveraging digital platforms to drive success, offering affordability, convenience, and accessibility in web development.”

Madhuka Bandara, SLTMobitel

See BaseKit in action

See our site builder, e-commerce store and bookings software for yourself.

Request demo
We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. View more
Cookies settings
Accept
Privacy & Cookie policy
Privacy & Cookies policy
Cookies list
Cookie name Active
Privacy Policy

  1. Introduction This privacy policy sets out how we use and protect any information that you provide to BaseKit. We are committed to ensuring that your privacy is protected. Any personal information you provide when using our products or services will only be used in accordance with this policy. Note that this policy does not cover how we use and protect information provided to us from website builder customers. If you are a Go Sitebuilder customer, please see the Go Sitebuilder Privacy Policy. If you are a customer of another company that offers BaseKit’s website builder, please see the company’s privacy policy available via their website. We may change this policy from time to time by updating this page. You should check this page to ensure that you are happy with any changes. This policy is effective from January 2019.  

2. What information we collect We may collect the information you provide when you get in touch with us via the website, email, or phone.
  • You transfer your information to us via the website by filling in and submitting a form. We offer a number of different forms to help you find out more about the products and services we offer.
  • We have a number of different email addresses you can use to contact us. If you’re not sure which one to use then we recommend you send an email to support@basekit.com
  • We don’t provide a central phone number but BaseKit team members may provide their direct phone number for you to contact them.
 

3. How we use the information The information that we collect and store about you is primarily used to help us to stay in touch with you to provide our products and services. However, we may also use your information:
  • To improve our products and services
  • To send promotional email communications about special offers, news, product updates or other information which we think you may find interesting
  • To contact you for market research purposes
Note that we will only use your information as described in 3 and 4 above when you have explicitly opted in to receive such communications. You may opt out of these communications at any time by clicking the Unsubscribe link in any email or by sending a request to support@basekit.com  

4. Storing your personal data We store the data we collect using third party tools such as CRMs and databases. Any data we store is only accessible directly by a small number of authorised staff. The third parties that we use may store your data in locations outside of the EEA. We carefully review each supplier to ensure they handle data in line with this policy. We will store your data for as long as you remain a customer of BaseKit, or where you have actively been in contact with us about our products and services. We will keep data for up to 5 years if you’re not a customer or if we don’t hear from you.  

5. Security We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic, and managerial processes to secure and safeguard the data we collect and store. The transmission of information via the internet is not completely secure and we cannot guarantee the security of data sent to us electronically. The transmission of data is entirely at your own risk.  

6. How we use cookies A cookie is a small file which allows websites and apps to identify individual users and store information about each user’s preferences. A cookie does not give access to any more information than a user chooses to provide. We use cookies:
  • To identify where visitors to the website came from
  • To identify the content that is being viewed
The third party suppliers that we work with may also use cookies for similar purposes. We carefully review each supplier to ensure they handle data in line with this policy. You may choose to enable or disable cookies. Most web browsers automatically enable cookies, but you can usually modify a browser’s settings to disable cookies if you prefer. If you disable cookies you may not be able to take full advantage of our websites.  

7. Disclosing your information We may disclose your information to third party suppliers that we work with to provide our products and services. We carefully review each supplier to ensure they handle data in line with this policy. We may also disclose your information where we are required to do so by law.  

8. Controlling your personal information You may choose to restrict the collection or use of your personal information in the following ways:
  • When providing any information to BaseKit via this website, you may opt in to receive promotional email communications.
  • If you receive a promotional email, you may opt out by clicking the Unsubscribe link at the bottom of the email.
  • At any time you can opt out of promotional email communications by sending a request to support@basekit.com
  • If you would like us to delete all the information we have collected about you, send a request to support@basekit.com
  • If you would like to otherwise restrict the use of the information we have collected about you, send a request to support@basekit.com
  • Should you wish to access the information we hold about you, please send a request to support@basekit.com
Save settings
Cookies settings