Responsible AI in the modern age of website builders

The digital world gives businesses the opportunity to sell to anyone, anywhere. As long as they have a product or service someone needs, on a site they can find, they can make a sale. But in order to do so reliably, they need the tools that get them online to be secure.

According to IBM, the global average cost of a data breach in 2023 is around $4.45 million. If you’re offering small businesses a white label website builder, you need a partner who takes security as seriously as you do.

Here’s five things you need to know about security when launching and managing a white label product or service.

#1: Your white label partner should stay ahead on security

Monitoring for threats and protecting your customers shouldn’t fall solely on your shoulders. You deserve a white label partner that puts security first.

At BaseKit, we resolve issues for you, and with you, and are always iterating and improving our security, for example, last year we:

• Improved our docker stack construction in production
• Improved key monitoring to alert of potential security issues on partner platforms
• Improved vulnerability scanning and penetration testing tools
• Upgraded firewalling and DDOS protection across all SaaS environments
• Enabled local proxying of the Google font service from the BaseKit environment, protecting partners from GDPR issues

We’re also regularly monitoring our existing security measures to ensure they evolve along with potential threats. For example, CAPTCHA systems were once a reliable way to prevent automated bots from accessing systems, but advances in AI and machine learning give bots the ability to solve many of these security puzzles.

We’re also constantly educating our teams and reviewing policies around threats like ransomware and phishing, to prevent bad actors from accessing our partners’ systems via our staff.

We’re proud that we can automatically mitigate 95% of all DDOS attacks with no impact on our platform. We’re not just selling your product to the small businesses you support, we’re protecting your customers, too.

#2: A support team should provide peace of mind 24/7

When attackers strike, you can’t wait until customer service comes back online to fix the problem. The damage could be irreparable the longer you wait, and your organisation’s reputation is on the line.

BaseKit provides support across marketing, account management, support, development, systems administration and security. In fact, our sysadmin and security team is available 24/7. You’ll never face an attack alone. It also doesn’t matter if you’re on BaseKit’s infrastructure or on-premise. Either way, we help.

#3: Work with someone who can scale security

Growth is tricky for any business but it shouldn’t be the reason for a security breach. As you pick a white label partner, be sure to work with organisations that can scale with your business from a sales and security perspective.

BaseKit has worked with some of the biggest global names in the world and has instances running over 100,000 websites at a time. We deliver the maximum amount of uptime without compromising the security of our customers.

The right white label partner can help you grow safely.

#4: A self contained platform is an extra layer of security

The less external dependencies or components your white label product has, the less risk you’ll be up against. This is why BaseKit is a self contained platform. Not only does this decrease the down time of your software, it also makes deployment easier.

A self contained platform is a straightforward way to keep product software isolated from security and stability threats. To keep our platform up to date, we conduct automated penetration testing on every single new BaseKit feature release.

#5: Updated software is safe software

Keeping software up to date isn’t hard, yet it can slip through the cracks with white label providers who don’t prioritise security. Updated software across all operating systems is the only way to ensure your white label product is secure on every level.

At BaseKit, we protect underlying operating systems using automated tools to monitor for vulnerabilities in software libraries. You have enough to worry about without worrying that all underlying operating systems of your white label product are receiving improvements and security releases.

No matter where you, or your customers are, they should be able to purchase the software they need safely.

To learn more about white label technology, see our article on the link between UX/UI and ROI.

We’re on a mission for tech democracy for small businesses – are you in? Request a demo of our software or get in touch to see how we could collaborate.