Blog

BaseKit 2024 Product Roadmap

We have exciting news for 2024 as we unveil the innovative design features shaping the BaseKit product roadmap this year, focused on AI, design excellence and customer engagement.

More
Filter By
Reset

In recent years the consumer driven communication revolution has seen UGC (User Generated Content) fast become a high-value marketing strategy staple. Many brands are reaping the rewards from sharing authentic, first hand advocacy from customers to help promote their products and brands.

According to Gitnux, 85% of consumers find UCG more influential than branded content. Gitnux also cites that UGC-based ads receive 4 times higher click-through rates and a 50% drop in cost per click, than the average. The TINT State of Community Powered Marketing report also cites that 93% of marketers agree consumers trust content created by consumers, more than content created by brands.

What is UGC?

User generated content (UGC) is original content, be it images, text, reviews, testimonials, photos or videos created by people instead of brands and posted to social platforms and forums. It comes in many different forms, and can be both paid and unpaid depending on the fan following a brand has. Some companies grow an organic base of UCG creators, whilst others can pay for such content to be created.

Its value lies in the trustworthiness and relatability of the content. It’s created directly from the user or fan of a product. TINTs report also cites Edelman’s Trust Barometer indicating that 81% of consumers perceive brands collaborating with customers as more authentic.

Brands leverage the content by sharing it with their target audience to influence purchasing decisions and increase the credibility and transparency of their brand and products. It also allows them to foster a sense of community around their products or services, and gain valuable insights into customer sentiment and experiences.

How to encourage organic UGC

  1. Incentivise users to create and share content related to your product offering, by running contests or giveaways, such as a lifetime subscription, exclusive access to a cool new feature or a discount on a new product or package. It could be asking users to submit a photo and caption, after achieving something new on their website, or recording a video or review about their experience setting up their business online.
  2. Develop branded hashtags and encourage customers to use them when sharing content about your products or services. This makes it easy to find and curate UGC.
  3. Engage with your following. Actively ask your followers questions, seek their opinions, and engage with their responses. This interaction can prompt users to share their experiences and content.
  4. Regularly share and highlight UGC from customers on your brand’s social media channels. This incentivizes others to create content for a chance to be featured.
  5. Provide guidelines: Give users clear guidelines on the type of content you’d like them to create.

Paid UGC

Paid UGC is when brands hire and pay content creators to produce user generated content giving a first hand account of their experience and opinions about the brand’s products and/or services. It’s still natural and authentic and gives a brand more control over the content that is created.

  1. It’s more cost-effective than influencer marketing, where you’re paying to be put in front of an influencer audience as well as the content they are creating.
  2. It still has the authenticity consumers are looking for when choosing to buy a product or service.
  3. It still show’s real product experiences that can be used on a brand’s marketing channels to help consumers identify with, and try out their products and services.

There are many UGC platforms on which you can source paid UGC content creators. Platforms such as Collabstr, Reevoo, TINT and Olapic are popular.

UGC does largely appear on social media, however brands who use it stress the importance and benefits of taking it across multi-channel marketing platforms such as integrating it on their website and other forms of digital advertising.

Six ways to use UGC in your marketing strategy

UGC content from trusted creators, paid or organic, is a powerful means to build credibility and engage and build your community of customers.

Consumers believe it’s more trustworthy and marketers say it performs better. We think it’s definitely worth the investment.

We’re on a mission for tech democracy for small businesses – are you in?

If you are a BaseKit partner and looking for advice or support, please email your account manager or delivery@basekit.com.

If you’re not already a partner? Request a demo of our software to find out how we could work together.

We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. View more
Cookies settings
Accept
Privacy & Cookie policy
Privacy & Cookies policy
Cookie name Active
Privacy Policy

  1. Introduction This privacy policy sets out how we use and protect any information that you provide to BaseKit. We are committed to ensuring that your privacy is protected. Any personal information you provide when using our products or services will only be used in accordance with this policy. Note that this policy does not cover how we use and protect information provided to us from website builder customers. If you are a Go Sitebuilder customer, please see the Go Sitebuilder Privacy Policy. If you are a customer of another company that offers BaseKit’s website builder, please see the company’s privacy policy available via their website. We may change this policy from time to time by updating this page. You should check this page to ensure that you are happy with any changes. This policy is effective from January 2019.  

2. What information we collect We may collect the information you provide when you get in touch with us via the website, email, or phone.
  • You transfer your information to us via the website by filling in and submitting a form. We offer a number of different forms to help you find out more about the products and services we offer.
  • We have a number of different email addresses you can use to contact us. If you’re not sure which one to use then we recommend you send an email to support@basekit.com
  • We don’t provide a central phone number but BaseKit team members may provide their direct phone number for you to contact them.
 

3. How we use the information The information that we collect and store about you is primarily used to help us to stay in touch with you to provide our products and services. However, we may also use your information:
  • To improve our products and services
  • To send promotional email communications about special offers, news, product updates or other information which we think you may find interesting
  • To contact you for market research purposes
Note that we will only use your information as described in 3 and 4 above when you have explicitly opted in to receive such communications. You may opt out of these communications at any time by clicking the Unsubscribe link in any email or by sending a request to support@basekit.com  

4. Storing your personal data We store the data we collect using third party tools such as CRMs and databases. Any data we store is only accessible directly by a small number of authorised staff. The third parties that we use may store your data in locations outside of the EEA. We carefully review each supplier to ensure they handle data in line with this policy. We will store your data for as long as you remain a customer of BaseKit, or where you have actively been in contact with us about our products and services. We will keep data for up to 5 years if you’re not a customer or if we don’t hear from you.  

5. Security We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic, and managerial processes to secure and safeguard the data we collect and store. The transmission of information via the internet is not completely secure and we cannot guarantee the security of data sent to us electronically. The transmission of data is entirely at your own risk.  

6. How we use cookies A cookie is a small file which allows websites and apps to identify individual users and store information about each user’s preferences. A cookie does not give access to any more information than a user chooses to provide. We use cookies:
  • To identify where visitors to the website came from
  • To identify the content that is being viewed
The third party suppliers that we work with may also use cookies for similar purposes. We carefully review each supplier to ensure they handle data in line with this policy. You may choose to enable or disable cookies. Most web browsers automatically enable cookies, but you can usually modify a browser’s settings to disable cookies if you prefer. If you disable cookies you may not be able to take full advantage of our websites.  

7. Disclosing your information We may disclose your information to third party suppliers that we work with to provide our products and services. We carefully review each supplier to ensure they handle data in line with this policy. We may also disclose your information where we are required to do so by law.  

8. Controlling your personal information You may choose to restrict the collection or use of your personal information in the following ways:
  • When providing any information to BaseKit via this website, you may opt in to receive promotional email communications.
  • If you receive a promotional email, you may opt out by clicking the Unsubscribe link at the bottom of the email.
  • At any time you can opt out of promotional email communications by sending a request to support@basekit.com
  • If you would like us to delete all the information we have collected about you, send a request to support@basekit.com
  • If you would like to otherwise restrict the use of the information we have collected about you, send a request to support@basekit.com
  • Should you wish to access the information we hold about you, please send a request to support@basekit.com
Save settings
Cookies settings