A white- label website builder is a website building platform you can brand as your own. Your customers never see the original provider — only your name, logo, and your customer support experience.
White-label AI website builder
Launch AI-powered site builder and e-commerce software under your brand
BaseKit’s white-label AI-powered website builder and e-commerce software gives you the power to launch a fully branded, intuitive site creation tool for your small business customers – without any additional development overhead.
Whether you’re a bank, hosting provider, telco or SaaS platform, BaseKit helps you increase ARPU, drive customer retention and scale your digital offering fast.
Trusted by leading banks, telcos, hosting and SaaS platforms
60+ partners in over 40 markets trust BaseKit’s site builder and e-commerce software to confidently brand as their own.
Why leading brands trust BaseKit
Our white-label platform gives your small business customers everything they need to build and grow their online presence right out of the box – while helping you maintain customer loyalty and increase revenue and drive customer retention.
Partner benefits
Full control
From login screens to dashboards and domains, your customers only ever see your brand.
Proven revenue growth
You get better pricing flexibility and a higher margin compared to branded web builder solutions.
Fast time to value
Whether starting with AI, from a template, or from scratch, BaseKit empowers your customers to launch their website quickly and easily—so they see real value right away.
Wraparound support
Dedicated support training, second-line customer support, 24/7 operational support, account management, GTM support and growth insights.
Enterprise-grade scalability
We work with 60+ partners around the world to support millions of small business customers and entrepreneurs with our white-label software.
Seamless integration
Choose our powerful, versatile API or from a number of major control panel plugins including cPanel, Plesk and Upmind.
Customer end user benefits
AI or template onboarding
Customers can start with AI, or start with a template and create a website in minutes.
Flexible design templates
100+ design elements and AI-powered imagery offers limitless personalisation.
AI writer
Compelling copy in seconds – their tone, their length, their voice.
Built-in tools
SEO, forms, image galleries, social media widgets and more.
White-label AI website builder for hosts
Give your customers more than just domains and storage. Offer a complete web presence solution under your own brand – with full control over pricing and bundling.
- Increase ARPU with upsell-ready digital products
- Reduce churn with sticky add-ons designed specifically for small business owners
- Launch under your brand, with no additional pressure on your dev team
White-label AI website builder for telcos
Beyond their core connectivity offering, telcos need to do more to empower their small business customers. BaseKit helps you deliver tools that boost your small business customers’ digital presence.
- Offer mobile-first UX that matches customer device behaviour
- Easily launch in one or multiple regions with a platform that’s available in 25 languages
- Scale to millions with a robust, secure and self-contained platform
Telefónica Acens Case Study
Churn drops by 42% following introduction of BaseKit’s white label sitebuilder.
Read moreWhite-label AI website builder for SaaS platforms
Already offering your SMB customers a range of business tools? Integrate website creation to your platform as a new feature for full digital enablement – without losing brand cohesion.
- Embed directly via SSO and APIs
- Customise UI and feature sets
- Increase ARPU with zero dev strain
White-label AI website builder for banks
Give small businesses the ability to sell, bank and transact. Become a one-stop shop and grow your market share.
- Use our powerful API to provision sites, update content, create stores and more
- Have peace of mind with a secure platform that’s continuously scanned for vulnerabilities
- Provide your small business customers with the digital tools they need to thrive online
Core BaseKit features at a glance
White-label ready
100% brandable – UI, emails, domains, support links.
Mobile-first editing
Optimised for creating and managing sites on mobile.
AI onboarding
Easy setup helps SMBs get online faster with less friction.
E-commerce
Our simple five-step setup process allows SMBs to sell products, accept payments and manage inventory.
Bookings
Your small business customers can easily take payments for the services they offer.
Multilingual support
Serve global customers with 25 local language options.
API & SSO
Easily connect with your existing platforms.
Performance & uptime
99.999% SLA-backed infrastructure.
Security & compliance
GDPR-ready, ISO-compliant hosting in EU and US.
Onboarding with BaseKit
Your place or ours
Choose SaaS or on-premise deployment.
It’s design time
We’ll configure your editor needs tailored to your localisation and product offering.
Let’s connect
Whether it’s via API or our range of plugins, we’ll set you up for a swift and successful integration.
Customer success plan
We’ll support with marketing material, landing pages and offer product positioning consultancy.
Training and testing
You’ll get full training and support before we conduct a full BaseKit rubber stamp technical check.
Final rehearsals
We’ll perform a live end-to-end purchase flow review.
Partnership premier
Introducing your BaseKit Account Manager.
Request our BaseKit onboarding map >
White-label and ready to scale
BaseKit powers millions of websites worldwide – with a platform configurable in 25 languages
Peace of mind
Our reliable, self-contained platform keeps customers safe and live, and protects your brand.
Customer support
Our expert second-line team handles queries fast, backed by 24/7 platform operations.
Flexible pricing
You have greater control over pricing and positioning than a branded site-builder offering.
Driven by force for good mission
BaseKit is a B Corp-certified brand with a force for good mission and a responsible platform.
Accessibility
Websites published on the BaseKit platform are WCAG 2.1 compliant.
Energy-efficient
Our images are fast, save energy, and boost green credentials.
99.999% uptime
Partners have a reliable platform they can trust with their brand.
Browse our FAQs
What is a white-label website builder?
How quickly can we go live with BaseKit?
Our partners have gone live in as little as 30 days. We provide onboarding, sales partner enablement, support training, and co-marketing support to accelerate time-to-value.
Can I customise the user interface?
Yes. Everything from the dashboard to the domain structure is customisable under your brand.
Can I localise the BaseKit website builder?
Yes. The BaseKit editor is configurable in 25 languages with and multilingual UIs for regional deployment.
Is BaseKit GDPR compliant?
Yes. We offer GDPR-ready, ISO-compliant hosting with regional options across the EU and US.
Do you offer APIs and SSO?
Absolutely. Use our versatile REST API to provision and manage users, connect to your existing tools, or integrate SSO for seamless logins.
What level of support do my customers get?
BaseKit’s digital products are designed to be super simple to use straight out of the box. However, we understand that your customers may need some help. Typically our partners provide first line support to their customers.
BaseKit provides full partner support training on all aspects of our product suite via a series of courses, each of which can be completed in between 15 mins and under an hour.
We also have a dedicated support resource centre. Thereafter BaseKit provides full second line support to partners via our dedicated support and operations teams.
How often do you release product updates to the BaseKit platform?
We release new product features and updates to the BaseKit Platform every two weeks.
These are automatically communicated via a bi-weekly product release notes email to partners, and can also be subscribed to on LinkedIn.
Larger feature releases where there are more significant customer-facing updates on the front end of our platform, are highlighted with marketing support from your account manager.
Explore the BaseKit platform. Built for small business success.
Your customers don’t need technical experience to succeed online.
BaseKit is designed for time-poor smallSMB owners who just want to get online fast with site, store and bookings products that work seamlessly on any device.
Beautiful websites
AI, no-code website builder that creates effortless, beautiful, mobile-ready websites.
Simple e-commerce
Easy e-commerce software that enables your customers to start selling online fast.
Effortless scheduling
Intuitive bookings software that helps your customers book clients smarter.
View our control panel plug-in options
Choose our versatile API, or major hosting control panel plugins to get started.
