If you’re planning to scale your business by offering white label digital tools for small business owners, there’s one thing you need to make sure those tools have covered – hyper localisation.
Localisation is much more than translation. It means ensuring that all of your platform is fully tuned to your customers’ native language, and that your imagery can reflect not just your own customers, but the people they’re trying to reach.
But hyper locality is about going even further than that. As well as language and imagery, it’s about delivering intuitive tools that your small business customers feel are suited to their specific niches. And the more hyper local your service can be, the more effectively you’ll be able to scale and serve small business owners in global markets.
Why is hyper locality important?
Put simply, localisation matters because it’s one of the surest ways to build trust with small business customers across the globe.
Imagine you’re a small business owner yourself, and you’re looking for a website builder to take your business online. If all you can find are tools that are poorly translated into your native language, or are marketed with images of people you don’t relate to, you’re not likely to trust that the company offering it really has your needs in focus.
Even if you’re not planning to scale outside of your current market, localisation still has an important role to play in how you reach out to small business owners. In the US for example, Spanish speakers make up more than 13% of the population – the second largest Spanish-speaking population in the world. To effectively reach small business owners in that community, you need to have tools that speak to them.
If you do take your small business offering into multiple markets, the last thing you want is to have to partner with different white label providers for each one – it’s much more efficient to look for a white label partner who already localises their platform and is ready for you when you scale.
Hyper locality goes beyond language and imagery
When we talk about hyper locality, the focus is of course on elements like translation and images. But when the goal is to show your users that your digital tools are made for specific users in mind, there are other factors beyond geography and language that can support your localisation efforts.
For example, how are your customers most likely to be using your digital tools? Software platforms are often developed for computer users in mind, while mobile users are usually a secondary focus.
But not every small business owner has the time to sit down at a computer and work on their website. And in some markets, small business owners won’t even have access to a computer – but they will have access to a phone. That’s why our own platform was developed as a mobile-first tool, to give users the ability to build and tinker with their site on which device they’re most comfortable with.
The small business world is also incredibly varied within a single culture, let alone across cultures. To be localised effectively, any tools you offer need to be flexible enough they can suit any kind of business.
At BaseKit, we’re proud to not only partner with supporters of the small business market in general, but also with SaaS platforms that are hyper-focused on serving a specific small business niche. Because whether you’re reaching out to hairdressers and dog walkers or building a platform to help disabled business owners get set up, you need digital tools that are versatile enough that your specific audience always feels spoken to.
How can you hyper localise BaseKit’s white label tools?
Because we know that localisation is so crucial, and because our partners support small business owners all over the world, one of our biggest priorities is making sure the BaseKit platform is flexible enough to always be hyper local.
BaseKit’s robust editor currently supports 22 different languages with end users around the world. The entire platform is fully localised in terms of both text and imagery, meaning our partners can provide their customers with a white label digital tool that already feels tailored specifically to them.
This isn’t just limited to BaseKit’s software either. We also provide our partners with product marketing resources like video showcases of the BaseKit platform, which are easily tailored to different geographical markets with drop-in overlays for multiple languages.
We’re also leveraging our partnerships to help with this. For example, we integrated with the stock image and video provider Pexels last year. Through this integration, our partners’ customers have access to 3.2 million free stock image and video assets, making it easier for them to find visual content that’s specific to their location and their customers.