Six ways to effectively position premium with BaseKit
Our partners position BaseKit white label products in a variety of different ways, however many of those who are the most successful, choose to position a premium package.
There are many benefits to offering a premium package, including higher profit margins, and increased brand reputation and loyalty – especially when customers perceive the value from your premium offering.
Premium packages can also lead to higher customer satisfaction by delivering valuable business outcomes and tailored services. They can also help to differentiate your services, and cater to a more diverse range of customer needs, all the while creating greater visibility in the market and positioning your business as an industry leader.
BaseKit products are seamlessly integrated onto the BaseKit Platform, so it’s really simple for our partners to choose if they want to offer packages with any combination of our products including a website builder, e-commerce and or bookings functionality, plus a mini CRM.
If positioned in the right way, a premium package can capture a variety of different entrepreneurial audiences. For example, below are three segment audience types a premium offer could serve simultaneously:
- The saavy: Those who know the value of unique features and benefits for their business, and they know what they want.
- The slow burner: Those who opt for a very simple and affordable solution first and foremost, but who can be warmed up and convinced to upgrade to take advantage of more features later.
- The adapter: Those who don’t know what they need, but know what they want to achieve, and will consider all options.
Having a strong positioning strategy behind your premium package is vital to its success. Here are six steps you can take to effectively position premium with BaseKit:
- Know your audience: Research their language and behaviour. Understand what they are searching for and why it’s important to them.
- Use a value-first approach: Use your research to place yourself in the shoes of your audience. Ask yourself ‘why’ they need your premium package and use that language first in your marketing messaging. This is a much better way of demonstrating the value of your premium offering, and importantly that you understand what your customers need and care about most.
- Differentiate by price: Set a higher price for your premium package to create a perception of added value and exclusivity tailored to your customers’ needs.
- Be crystal clear: Be transparent about what makes your package premium. Showcase what the added value is and itemise it if you can so customers can easily see what they are getting for their money .
- Keep it simple: This is crucial to ensure you don’t overwhelm or muddle potential customers. Too much complexity, for example, long lists, multiple ways of explaining the same thing can confuse or turn potential customers away. Showcasing straight-forward benefits with transparent value can convert even those that don’t know what they’re searching for in the first place.
- Maintain consistency: Being consistent in package quality, brand promise, and customer service are essential to meeting a premium expectation. From marketing messaging to sales and support training – follow through – be clear on what the premium package is, and stick to it.