Eight ways to improve activation on the BaseKit Platform
Good product activation comes from making ‘time to value’ for your customers, very simple. It happens when your customers have early confidence they have made the right decision to invest in and understand the value of the products they are using, fast.
Measuring your BaseKit product activation, is a great indication of how serious your small business customers are about using our products for the longer term, so it helps to indicate the direction of their lifetime value as a customer.
On the BaseKit Platform our product activation data looks at users’ ability to get online – i.e. publish their website, and sell online – i.e. to set up their e-commerce store or complete their online bookings set up process.
When macro market conditions are unpredictable and spending is trending down, paying close attention to your existing customers, and making sure they are maximising their investment in your offering is vital. For BaseKit partners, those customers could include:
- Brand new customers signing up for the first time.
- New unengaged customers who’ve signed up but haven’t yet either published a website, or set up their e-commerce store or set up their bookings.
- Old unengaged customers, who signed up a while ago, but still haven’t yet either published a website, or set up their e-commerce store or set up their bookings.
Here are some strategies you can adopt to increase your product activation with BaseKit:
- Understand which customers are where, in the onboarding journey.
Secure a process that allows you to segment customers based on key activity in their onboarding journey. This means you can effectively communicate to them if it looks like they are getting stuck at certain points.
- Know the product(s) and how to write about them.
The BaseKit Platform is built with simplicity in mind and is mobile-first by design for busy business owners on the go. That messaging is key when building confidence to invest for a busy business owner who wants to be ‘in their business’ and not spending more time than they need to on tasks such as creating their website.
- Stay up to date with feature releases.
Our platform is always evolving for the better and new features are released every two weeks and sent to partners by email and via our LinkedIn product newsletter.
If you keep in tune with what’s new with BaseKit, you can tell your customers about it to help them engage and successfully activate their website, store or bookings.
For example: Earlier this year we released AI product descriptions onto the BaseKit Store. This improves the speed at which customers can create unique and personalised product descriptions – a great reason to login and activate their store. - Nurture your customers with helpful support guides.
Simple documented tasks or checklists, with interactive walk-throughs or video guides are really popular. By knowing what customers are where, in the onboarding journey, you can send them timely prompts with helpful tips to get them to that winning activation stage.
BaseKit can provide many white label interactive, documented and video guides to help you. If you have specific requests just get in touch with your account manager.
- Get feedback from your customers.
Create a feedback loop between support, sales and marketing. This is a great way to gather qualitative research to better understand any customer blocks. These can either be raised with BaseKit, or help to indicate the types of support guides that you could communicate to different customers at different stages of their onboarding process.
- Conduct in-platform research.
At BaseKit we can offer the ability for our partners to conduct in-platform research, and what’s more, we handle all the research for you. All we need to know is what you want to ask your customers.
Whether it’s feedback on a new feature product update, onboarding process, or asking customers if they could create their desired website. Get in touch with your account manager to find out more.
- Stay on top of your user data.
It’s a sure fire way to show friction points and behavioural trends that can dictate opportunities for timely communication for support or promotions.
BaseKit has a customised LIVE data dashboard for every partner showing activation rates across different products, and critically at what stage customers might be dropping off completing the activation process. If you haven’t seen your data yet, contact your account manager for a top line run through!
- Seek out successful customers or power users.
They are great brand advocates who could provide social proof and guidance through user generated content to speed up customer product activation by demonstrating authentic ‘time to value’ for your customers, by your customers.
Product activation should be a key strategic priority for our partners. Understanding your customers, proactively supporting them, identifying friction, sharing information and ultimately optimising your user experience to instil confidence and fast ‘time to value’ – are great strategies we’ve seen to increase BaseKit product activation.
For support with improving your product activation with BaseKit please contact your account manager.