Month: January 2022

Why activation is the key to successful digital products

Why activation is the key to successful digital products Why Activation is the key to successful digital products

If you’ve ever launched a digital product, you’ll recognise that there is a lot of pressure on it to perform well. Maybe you acquired a lot of users, but couldn’t convert them. Perhaps customers upgraded to a paid account, but churned after a short time. Activation is key to successful digital products as it’s when users see the value your product has to offer.