If you’ve ever launched a digital product, you’ll recognise that there is a lot of pressure on it to perform well. Maybe you acquired a lot of users, but couldn’t convert them. Perhaps customers upgraded to a paid account, but churned after a short time. Activation is key to successful digital products as it’s when users see the value your product has to offer.
Month: January 2022
While the impact of the pandemic is undeniable, we look at how it has changed customer expectations. For SMBs, the leap to digital represents an opportunity to thrive – an opportunity that service providers are ideally placed to help with.