Three crucial benefits of white label software for Asia’s digitising telcos

white label software for asian telco market

As the telecom industry continues to evolve in Asia, more and more telco providers are looking at digitisation as a way of delivering greater value and reaching new customers. But developing digital products and software is often too big a task for a telco’s in-house team.

That’s where white label software comes in. With a white label solution, telcos can quickly launch new digital products to their customers while partnering with a dedicated technical team to support them.

1. White label software opens up new opportunities for telcos to increase market share

The telco industry is going through a period of significant evolution, and around the world we’re seeing telco service providers ask what direction they should turn to next.For many, the answer is carving out a new niche for themselves by extending targeted support to specific communities.

Small business owners can not only be one of those communities, they can be a particularly lucrative one. In Asia, SMEs make up roughly 96% of businesses, and their ranks are rapidly growing. Fast economic growth and changing mindsets around careers are driving a boom in Asian entrepreneurship.

Many of the small businesses riding that wave will be looking for support and resources to get online and expand their reach. That means there is the potential for telcos in Asia to win powerful loyalty from ambitious and rapidly growing businesses, providing they have the agility to become that trusted partner.

2. White label software comes with experienced development knowledge

Building any kind of digital product is a significant undertaking for telcos. Consumer and business software development isn’t a part of a telco’s core business model – as a result, their in-house team is unlikely to have the specialist knowledge to build a scalable and profitable software platform with a viable time to market.

There’s more to building digital tools than knowing how to put the technical pieces together. For the tools to win over customer loyalty, you need people who have taken time to understand how to articulate a design those users want and enjoy using, how to test that design and how to bring it to market.

That’s especially true if you’re looking to court customer satisfaction from a specific audience like the small business market. Small business owners have specific needs when it comes to getting online – like having a toolset that works well on mobile devices, and a UI they can easily navigate regardless of their technical background. If you’re not already operating with a direct focus on the small business market, becoming experts in their needs is not an easy job.

The BaseKit Platform has been developed specifically for a small business audience, with an intuitive interface and mobile-first design to help make their online journey as seamless as possible. Our software is already out on the market and being used by small business owners worldwide, and we’re constantly developing, updating and maintaining it in line with their feedback.

3. White label software takes the risk out of innovation

If you’re looking to start offering more digital products to your small business customers, it has to be in a way that adds value quickly to your brand. Anything that takes too long or costs too much to increase speed to market needs to make a substantial return to avoid those resources being wasted.

White label software mitigates the risk. It gives telcos access to technical knowledge as well as a developed and robust digital platform that’s ready to be rolled out to users. Integrating an existing toolkit is more cost-effective than hiring a team to develop one from the ground up, which in turn makes it more affordable for small business owners to access.

Buying a white label solution doesn’t have to mean losing out on flexibility, either. We approach our white label partnerships in a close, transparent way that aims to build future success together. Our customers can shape the evolution of the BaseKit platform based on what their users need, and hands-on support is always within reach.

To learn more about the power of white-label software for telcos, check out our thoughts on the global e-commerce boom in the small business market and how telcos can cross the digital divide.

We’re on a mission for tech democracy for small businesses – are you in? Request a demo of our software, or get in touch to see how we could collaborate.

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