BaseKit’s top 5 most popular articles in 2023

2023 has been an exciting year in the BaseKit world. We’ve launched new features and solutions for the BaseKit platform, integrated innovative new partners and dug deep into the challenges facing the companies who support small business owners.

From creating more sustainable tech products through open partnerships to finding new ways for super-apps and digital agencies to become small business champions, here are our top stories from 2023.

1. BaseKit reduces image delivery bandwidth by 95% with ImageEngine

While there’s many strides we can make in-house, a lot also depends on the partnerships we make. And at the start of this year we announced we were integrating with ImageEngine, one of the highest-performing Image Content Delivery Networks.

ImageEngine optimises how a website delivers images to users. It does this by automatically looking at the device they’re using and serving the most efficient image size and format.

That doesn’t just make BaseKit sites load faster across all devices. It also lowers their server energy and bandwidth demands by reducing average image payload by 95% – which equated to roughly seven tonnes of data centre carbon emissions saved per month when we first rolled this out with three of our partners.

Read more: BaseKit reduces image delivery bandwidth by 95% with ImageEngine

2. Super apps: a one-stop-shop for empowering small businesses

With roughly a third of the world’s population using some form of super-app, the idea of an app that can do everything has changed the way that billions of people access online services.

One of the defining features of small business owner life is having to juggle a dozen different tasks – from setting up and managing your online presence to keeping up with accounting and marketing – and bouncing between a dozen different tools to do so.

By partnering with vendors and white label providers, super-apps can offer all of those tools tied up in one digital ecosystem. This creates a more effortless route to market for entrepreneurs looking to launch their own small business.

Read more: Super apps: a one-stop-shop for empowering small businesses

3. #AgencyLife: Three trends impacting digital agencies

The last few years have been a rollercoaster for digital agencies. 2023 was no different.

From retaining talent to finding ways of scaling with less risk and ramp up time, agencies faced several key challenging trends this year – but also opportunities within them.

One of those trends is the issue of scalability. Digital agencies want to better protect themselves against the pitfalls of unpredictable project work, both to secure more recurring revenue and also to offer their key talent more variety and certainty of work. The difficulty is that building new websites from scratch is costly to offer, leaving out many of the potential clients that agencies want to attract.

But there is a possible answer to that: white label software. By offering a white label website builder, digital agencies have a way of reaching small business clients who are otherwise priced out of their services, and start making reliable recurring revenue without the risks of developing their own SaaS-style product from scratch.

Read more: #AgencyLife: Three trends impacting digital agencies in 2023

4. How can open ecosystems pave a greener path for telcos?

Sustainability is a high priority for any business these days, but especially for telcos that are under pressure to modernise infrastructure and reduce emissions.

At the start of the year we looked at how new regulations like the European Green Deal as well as consumer interest in greener products have made the environment a key focus for major telcos. But as well as making major elements of their networks more efficient, telcos are also looking for ways to reduce their Scope 3 emissions like the energy costs of servers and broadband routers.

To meet those targets, collaboration is going to be key. Like our own partnership with ImageEngine, adopting open ecosystem relationships with tech companies can help telcos find new solutions to sustainability problems that they can’t achieve alone, while ensuring their entire ecosystem shares the burden of reducing their carbon footprint.

Read more: How can open ecosystems pave a greener path for telcos?

5. The consumer trust shift: Does the future belong to small businesses?

You might think that large corporations have an easy time winning consumer trust, owing to the vast resources they can spend on brand building, promotional marketing and customer support. Yet the last few years have shown a considerable swing in consumer trust, away from large, national companies and towards small, local businesses.

In February, we dug into the reasons behind that shift – from the effect of dealing with an individual person rather than a logo, to the nimble nature of small businesses when it comes to carrying out personal, bespoke work.

With that rise in trust comes a strong outlook for today’s small business owners – as well as an opportunity for larger companies to ask how they can support them. Whether it’s offering new digital tools to help reach new customers and manage their business, or education to unleash their full business potential, there’s plenty we can do together to help small businesses thrive into the future.

Read more: The consumer trust shift: Does the future belong to small businesses?

We’re on a mission for tech democracy for small businesses – are you in? Request a demo of our software, or get in touch to discuss what a BaseKit partnership could look like.

We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. View more
Cookies settings
Privacy & Cookie policy
Privacy & Cookies policy
Cookie name Active
Privacy Policy

  1. Introduction This privacy policy sets out how we use and protect any information that you provide to BaseKit. We are committed to ensuring that your privacy is protected. Any personal information you provide when using our products or services will only be used in accordance with this policy. Note that this policy does not cover how we use and protect information provided to us from website builder customers. If you are a Go Sitebuilder customer, please see the Go Sitebuilder Privacy Policy. If you are a customer of another company that offers BaseKit’s website builder, please see the company’s privacy policy available via their website. We may change this policy from time to time by updating this page. You should check this page to ensure that you are happy with any changes. This policy is effective from January 2019.  

2. What information we collect We may collect the information you provide when you get in touch with us via the website, email, or phone.
  • You transfer your information to us via the website by filling in and submitting a form. We offer a number of different forms to help you find out more about the products and services we offer.
  • We have a number of different email addresses you can use to contact us. If you’re not sure which one to use then we recommend you send an email to
  • We don’t provide a central phone number but BaseKit team members may provide their direct phone number for you to contact them.

3. How we use the information The information that we collect and store about you is primarily used to help us to stay in touch with you to provide our products and services. However, we may also use your information:
  • To improve our products and services
  • To send promotional email communications about special offers, news, product updates or other information which we think you may find interesting
  • To contact you for market research purposes
Note that we will only use your information as described in 3 and 4 above when you have explicitly opted in to receive such communications. You may opt out of these communications at any time by clicking the Unsubscribe link in any email or by sending a request to  

4. Storing your personal data We store the data we collect using third party tools such as CRMs and databases. Any data we store is only accessible directly by a small number of authorised staff. The third parties that we use may store your data in locations outside of the EEA. We carefully review each supplier to ensure they handle data in line with this policy. We will store your data for as long as you remain a customer of BaseKit, or where you have actively been in contact with us about our products and services. We will keep data for up to 5 years if you’re not a customer or if we don’t hear from you.  

5. Security We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic, and managerial processes to secure and safeguard the data we collect and store. The transmission of information via the internet is not completely secure and we cannot guarantee the security of data sent to us electronically. The transmission of data is entirely at your own risk.  

6. How we use cookies A cookie is a small file which allows websites and apps to identify individual users and store information about each user’s preferences. A cookie does not give access to any more information than a user chooses to provide. We use cookies:
  • To identify where visitors to the website came from
  • To identify the content that is being viewed
The third party suppliers that we work with may also use cookies for similar purposes. We carefully review each supplier to ensure they handle data in line with this policy. You may choose to enable or disable cookies. Most web browsers automatically enable cookies, but you can usually modify a browser’s settings to disable cookies if you prefer. If you disable cookies you may not be able to take full advantage of our websites.  

7. Disclosing your information We may disclose your information to third party suppliers that we work with to provide our products and services. We carefully review each supplier to ensure they handle data in line with this policy. We may also disclose your information where we are required to do so by law.  

8. Controlling your personal information You may choose to restrict the collection or use of your personal information in the following ways:
  • When providing any information to BaseKit via this website, you may opt in to receive promotional email communications.
  • If you receive a promotional email, you may opt out by clicking the Unsubscribe link at the bottom of the email.
  • At any time you can opt out of promotional email communications by sending a request to
  • If you would like us to delete all the information we have collected about you, send a request to
  • If you would like to otherwise restrict the use of the information we have collected about you, send a request to
  • Should you wish to access the information we hold about you, please send a request to
Save settings
Cookies settings