5 ways to leverage large-scale website migration for business growth
Global businesses harness the power of large-scale website migration projects to drive substantial business expansion. Here we uncover the five ways to unlock the full potential of a website migration strategy.
1. Technological advancement
Maintaining pace with technology advancement is essential for companies looking to take the edge over their competitors for stickier market share. A major migration allows you to upgrade your technological infrastructure fast to keep existing customers happy and set your company apart to attract new ones.
For example, migrating your customer websites to a more advanced website builder that is tailored to their needs, can significantly enhance their website’s speed and responsiveness and provide features that better suit their day-to-day business goals. Faster load times and tailored features lead to a better customer experience ultimately increasing engagement and reducing churn.
Operational and product feature updates are released to the BaseKit platform every two weeks in line with our annual roadmap to keep our software on track with technology advancement and customer needs. Take a look at our 2024 product roadmap.
2. Environmental sustainability
A major migration project gives you the opportunity to reduce your carbon footprint. As governments increasingly hold businesses to account over their environmental impact, and society looks to greener platforms to minimise their individual impact, future proofing the impact your migration will have on your carbon emissions is a good strategic growth tactic.
BaseKit has reduced image delivery bandwidth by 95% for our partners, via our integration with leading Image Content Delivery Network (CDN) ImageEngine. This has significantly enhanced website performance and image energy savings on the BaseKit Platform for our partners and their small business customers, with substantial savings on carbon emissions.
3. Customer investment
If your customers are winning, so is your business. Website migration provides an opportunity to overhaul your user experience, not just for your customers, but for your customers’ customers too.
By demonstrating you can understand and deliver what your customers need to grow their business, you’re showing them you’re invested in their future, making yourself an attractive investment too.
For example, providing your customers with the ability to offer a seamless experience across all devices will help to improve engagement with more mobile users. Offering them an intuitive interface, affords them more time to focus on the day-to-day running of their business, longer site visits and increased customer conversions. Looking for platforms that allow your customers to create workflows with other apps, such as email and spreadsheets, will also save them time with more efficient processes.
BaseKit’s full product suite, including site, store, bookings and customers application are seamlessly connected and continuously evolving with the small business user in mind. This year we’ve been investing in helping our partners demonstrate they can transform customer workflows, enhance authenticity with the power of AI, and coming soon – deliver design excellence with more control and build more confidence with first impressions for their customers.
4. Future-proofed scalability
Future proofing the platform you choose to migrate customers to, against your longer term expansion strategy will ensure you won’t be held back when you need to enter new markets quickly with a secure and localised offering.
16 years in the making, BaseKit is a secure and reliable website editor available in 22 languages. That means we can handle vast volumes of traffic and deliver a localised experience for new customers in new markets, super fast.
Delivering scalable and secure applications that can serve a global audience isn’t easy, but at BaseKit we are experts at delivering robust software at scale, fully managed by our round the clock operations team.
5. Data-driven decision-making
A migration project also gives you the opportunity to improve and streamline your data collection and analysis. A good platform will provide sophisticated analytics that can replace or complement your existing customer insights for even better data driven decision-making.
Don’t underestimate the power of data to leverage huge growth though better personalisation when it comes to marketing and customer success. Personalised experiences are known to increase customer engagement and conversions, whether it’s identifying gaps in knowledge and support to keep customers from churning or identifying opportunities to upsell tailored value added products and services.
BaseKit has a fast and proven website migration service and we can migrate websites from any legacy website builder onto our Platform.