• 02.10.24

How hosts can navigate cloud dominance with white label software

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Over the past 10 years, cloud services have expanded exponentially. Adoption has become universal across companies, with 98% of organisations adopting a multi-cloud strategy.

Today, 82% of large enterprises have also adopted a hybrid cloud infrastructure. The IaaS (Infrastructure as a Service) space has witnessed huge growth in particular in the past 10 years, market value was $12 billion in 2010, with revenue expected to exceed $623 billion by next year.

With businesses and the public adopting cloud solutions at a rapid pace, three tech giants – AWS, Microsoft Azure and Google Cloud have emerged as the key dominators of worldwide market share. This has posed a threat to hosting providers around the world for some time, applying pressure for them to either evolve their services or face declining market share.

As they’ve evolved, we’ve witnessed hosting providers consider managed services and cloud consulting rather than pure infrastructure hosting, they’ve looked at focusing on niche target markets, and also adopting multi-cloud or hybrid cloud solutions to remain relevant.

With these options in mind, if you’re a hosting provider with an aptitude for growth with small businesses, we believe navigating this shift to cloud dominance with white label software is a solid strategy to stay relevant with the support of an established partner that can allow you to scale quickly.

At BaseKit, we’ve been developing white label digital products for small businesses for over 16 years. Our website builder, appointment system and e-commerce store are deployed with over 60 partners around the world. These partners use our robust software, branded as their own, to add value for their customers. Meanwhile, we take care of all platform infrastructure, security, product design, development and operations.

Based on this shift in cloud dominance, at BaseKit, it is no surprise that the majority of our partners choose to deploy our white label software as SaaS. In recent months we have expanded our control panel plug in options and our BaseKit API as a service to meet the needs of a variety of hosting partners who require fast, simple integration and deployment for new small business audiences. This includes a new recent integration with the modern billing, sales, and automation platform, Upmind.

As the hosting market continues to consolidate, we’ve also taken on huge migration projects for partners looking to combine all their SMB customers quickly onto one cloud based, self contained platform, managed by us. Our fast migration service allows for scaling hosts to easily deploy our software to multiple brands, in multiple markets as they grow.

The simplicity of our software and the robustness of our platform have also seen partners leverage BaseKit software as a strategy to win back customers – that are churning, or end-of-contract – from other products in their portfolio. For existing customers who are less tech savvy, BaseKit’s rapid website migration service offers an ideal solution to minimise churn from other platforms by quickly providing a more straightforward and user-friendly product.

If you’re considering offering white label website builders and other digital products to your small business customers, our guide to white label website builders breaks down everything we know about the world of white labelling to stay relevant in a cloud dominant world.

 

Try BaseKit for yourself 

Contact us to experience the BaseKit software for yourself and discuss what a white label partnership could look like for your business.

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Privacy Policy

  1. Introduction This privacy policy sets out how we use and protect any information that you provide to BaseKit. We are committed to ensuring that your privacy is protected. Any personal information you provide when using our products or services will only be used in accordance with this policy. Note that this policy does not cover how we use and protect information provided to us from website builder customers. If you are a Go Sitebuilder customer, please see the Go Sitebuilder Privacy Policy. If you are a customer of another company that offers BaseKit’s website builder, please see the company’s privacy policy available via their website. We may change this policy from time to time by updating this page. You should check this page to ensure that you are happy with any changes. This policy is effective from January 2019.  

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