How SaaS platforms can hand ready-to-roll websites to users

In the fast-paced world of small business, time is a precious commodity. And it’s a hurdle for many who might otherwise consider building a website for their business.

In a Time etc survey, 62% of small business owners said they never switch off. It’s no surprise that they have very limited capacity for learning new skills beyond their core work – including the know-how to choose the right website builder, navigate its tooling, and create the website they’re looking for.

In fact, BaseKit’s own 2022 research study with YouGov found that 26% of small business owners in the UK still do not have a website, highlighting there is still a significant gap in digital presence among small businesses. This gap isn’t due to a lack of desire, it’s just one thing too many on the to-do list.

Therefore, for small business users creating a website, simplicity is king – and “already done” is even better.

A way to make it simpler: API Integration 

At BaseKit, we’ve recently seen increasing interest from SaaS businesses in integrating our white label website builder with their existing SMB tech, via our API.

What’s fuelling that interest is the comprehensive and seamless customer experience that API integration brings. With an automated website creation process, small business SaaS users can have the convenience of a ready-made website that requires minimal input from them and can be updated on the go.

It’s not just about speed, either. SaaS businesses can leverage website builders like BaseKit to create scalable and flexible sites for small businesses that are ready to grow and evolve at the same pace as their service offerings.

For example, one of our SaaS partners specialising in digital menu creation for restaurants uses BaseKit’s API to automatically generate websites with integrated menu and payment systems. Restaurant owners simply input a few details, and their website is ready to go.

Another partner is committed to expanding local food access worldwide by empowering farmers to deliver locally grown products to consumers themselves. They use BaseKit’s API to automatically generate websites for their customers to sell their local farm produce.

While another, who is building a platform to deliver wellness as primary healthcare, currently uses the BaseKit Platform to build websites for their wellness practitioners, and plans to use BaseKit’s API in the future to automate this process for their customers.

With our API, automated website creation takes less than a minute. This level of convenience is invaluable for small business owners who are busy consulting, crafting, hairdressing, landscaping, and networking. And their online presence is one less thing to worry about in their precious downtime on a Sunday evening.

Once those small business owners get a sense of that simplicity and convenience, they’ll find it hard to pass it up in future. Ultimately that gives SaaS platforms more opportunity to attract new users and reduce user churn.

Simplicity-first software: The web design tooling your users actually need

You have to design software for busy people differently. You can’t create Xero by stripping out all the functionality from Microsoft Excel. It would be like trying to recreate the original iPhone just by removing functions from a 2007 desktop computer.

There’s a truth we learned the hard way: web designers like learning new software, small business owners don’t. And at BaseKit, we believe in designing from the ground up with these end-users in mind.

As our CEO Simon Best puts it in our  microbusiness report, “We’ve made our product so an electrician down the pub on a Friday night could genuinely get their phone out for 10 minutes, put together a credible web page listing their services, and actually publish it from their mobile phone.”

This focus on mobile usability and simplicity ensures that our tools are accessible and easy to use, even for the busiest small business owners.

At BaseKit, we’ve dedicated ourselves to simplifying website creation for SaaS platforms, providing solutions that save time and reduce frustration.

Our software has been designed solely for the small business space and does simplicity better than most – getting websites live in minutes rather than hours.

The benefits of BaseKit for SaaS Platforms

By utilising our API for automated website creation, SaaS platforms can deliver exceptional user experiences and enhance their value proposition to grow their business by:

• Enriching their exciting SMB tech
• Complimenting their existing SMB offering
• Reducing churn
• Boosting user satisfaction
• Reducing overheads

Integrating BaseKit’s solutions is straightforward and scalable. Our robust API allows for seamless integration, ensuring SaaS platforms can offer these advanced features without significant development overhead.

Partnering with BaseKit

At BaseKit we’re working with a growing number of SaaS platforms to offer an effortless experience to small business users.

We’re continually developing our API and exploring new integrations, ensuring that our solutions remain the most convenient option for small businesses, and the most flexible option for SaaS platforms. This flexibility means that no matter what your SaaS platform focuses on, you can enhance your offering with effortless website creation.

We’re a SaaS customer ourselves, and we know the kind of questions you’ll likely want to know. We’re practised at delivering robust software at scale, we can tell you what the integration process will involve, and we’ll be offering continuous support going forward as a partner. Our collaboration process is designed to be smooth and efficient, providing all the necessary tools and guidance to ensure a successful white label partnership.

We’re on a mission for tech democracy for small businesses. Request a demo of our software, or get in touch to discuss what a BaseKit partnership could look like.