BaseKit 2024 Product Roadmap

We have exciting news for 2024 as we unveil the innovative design features shaping the BaseKit product roadmap this year, focused on AI, design excellence and customer engagement.

Filter By

It’s not about delivering a thought-provoking monologue to an awestruck client after a sleepless night of preparation. It’s not about generating millions in revenue from a simple process handily illustrated on a LinkedIn carousel.

Nope. The reality is different. 

Agency life can be a roller coaster of pitching for new business, being at the beck and call of demanding clients and chasing for payment when the project is complete.

But what about trends in the wider industry? 

Here are three challenges agency owners face in 2023 and how we think they should tackle them. 

Specialist >< Generalist 

As an agency owner do you build your business around a single specialism… or… position yourself as a generalist, open to working with clients from different industries with different requirements?

With the likes of Fiverr and Upwork you may just be able to do both. These websites have given creatives in almost every field a platform to sell their expertise. 

Combining specialist freelancer skills with your knowledge of the wider digital landscape and understanding of a client brief could be a sure-fire recipe for success. 


Project work can be tough. Scope creep and a lack of predictable income can lead to big problems for any agency. 

Against this, agency owners can be forgiven for looking enviously across the room at the SaaS industry with its straightforward pricing and relentless focus on recurring revenue. 

And while some agencies have been able to get a small piece of the pie by offering maintenance, support or hosting bolt-ons – many still have to turn clients away who don’t have the upfront money to commit to designing and developing a new website from scratch.

One possible solution for agencies looking to scale and generate additional income is white label software. In particular, a white label site builder can be a great tool for agency owners and their teams to scale in new markets.

Not only do these platforms allow you to build websites quickly, and in turn work with smaller clients, previously priced out of your services, they also offer a number of other benefits.

Firstly, all of the design, development, security and UI testing has been done for you by a specialist software company – meaning you don’t have to take on any of the risk or cost associated with new product development.

Additionally, with the solution being white labelled, everything is delivered under your brand – the brand you have invested in so heavily to get it to where it is today. This means your new, smaller customers feel comfortable  they’re receiving the same bespoke agency experience as your larger clients and you’re still in control of how they receive it. 

Finally, therefore, your ability to sprint to market with a new solution is fast. Implementation is easy, and off you go.

AGT: Agencies Got Talent 

Agencies are home to many talented and motivated individuals. Throw this in a blender with low barriers to entry and today’s number one agency superstar may become tomorrow’s number one competitor. 

While the ‘new clients = growing business = happy employees’ equation helps create a positive mood amongst staff, more can be done to create a work culture that keeps your team engaged and employee churn low.

However, it’s more than half price gym memberships, ping pong tables and fluffy jargon. 

In the words of Bill Marklein, Founder of Employ Humanity, ‘Culture is how employees’ hearts and stomachs feel about Monday morning on Sunday night.’

It’s genuine two-way dialogue, transparency on business results, alignment of values and constructive feedback. It’s all of these things and more. It can help drive loyalty and make your agency a place where people aspire to work.

Hello. This is us 👋

While the specialist <> generalist debate and employer brand action plan are best tackled by your leadership team, scalability and more specifically white label powered scalability is something we know a lot about. 

Our white label website builder, e-commerce and bookings software is trusted by over 100 partners including Fasthosts, Etisalat by e& and Telefónica to support millions of small business owners around the world – and delivered under their own brand. 

Beyond our software, it’s the account management support and GTM consultancy we offer all of our partners that sets BaseKit apart. Speak to our partnership team today to learn more about working with BaseKit

See BaseKit in action

Request a demo.

Let's talk
We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. View more
Cookies settings
Privacy & Cookie policy
Privacy & Cookies policy
Cookie name Active
Privacy Policy

  1. Introduction This privacy policy sets out how we use and protect any information that you provide to BaseKit. We are committed to ensuring that your privacy is protected. Any personal information you provide when using our products or services will only be used in accordance with this policy. Note that this policy does not cover how we use and protect information provided to us from website builder customers. If you are a Go Sitebuilder customer, please see the Go Sitebuilder Privacy Policy. If you are a customer of another company that offers BaseKit’s website builder, please see the company’s privacy policy available via their website. We may change this policy from time to time by updating this page. You should check this page to ensure that you are happy with any changes. This policy is effective from January 2019.  

2. What information we collect We may collect the information you provide when you get in touch with us via the website, email, or phone.
  • You transfer your information to us via the website by filling in and submitting a form. We offer a number of different forms to help you find out more about the products and services we offer.
  • We have a number of different email addresses you can use to contact us. If you’re not sure which one to use then we recommend you send an email to
  • We don’t provide a central phone number but BaseKit team members may provide their direct phone number for you to contact them.

3. How we use the information The information that we collect and store about you is primarily used to help us to stay in touch with you to provide our products and services. However, we may also use your information:
  • To improve our products and services
  • To send promotional email communications about special offers, news, product updates or other information which we think you may find interesting
  • To contact you for market research purposes
Note that we will only use your information as described in 3 and 4 above when you have explicitly opted in to receive such communications. You may opt out of these communications at any time by clicking the Unsubscribe link in any email or by sending a request to  

4. Storing your personal data We store the data we collect using third party tools such as CRMs and databases. Any data we store is only accessible directly by a small number of authorised staff. The third parties that we use may store your data in locations outside of the EEA. We carefully review each supplier to ensure they handle data in line with this policy. We will store your data for as long as you remain a customer of BaseKit, or where you have actively been in contact with us about our products and services. We will keep data for up to 5 years if you’re not a customer or if we don’t hear from you.  

5. Security We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic, and managerial processes to secure and safeguard the data we collect and store. The transmission of information via the internet is not completely secure and we cannot guarantee the security of data sent to us electronically. The transmission of data is entirely at your own risk.  

6. How we use cookies A cookie is a small file which allows websites and apps to identify individual users and store information about each user’s preferences. A cookie does not give access to any more information than a user chooses to provide. We use cookies:
  • To identify where visitors to the website came from
  • To identify the content that is being viewed
The third party suppliers that we work with may also use cookies for similar purposes. We carefully review each supplier to ensure they handle data in line with this policy. You may choose to enable or disable cookies. Most web browsers automatically enable cookies, but you can usually modify a browser’s settings to disable cookies if you prefer. If you disable cookies you may not be able to take full advantage of our websites.  

7. Disclosing your information We may disclose your information to third party suppliers that we work with to provide our products and services. We carefully review each supplier to ensure they handle data in line with this policy. We may also disclose your information where we are required to do so by law.  

8. Controlling your personal information You may choose to restrict the collection or use of your personal information in the following ways:
  • When providing any information to BaseKit via this website, you may opt in to receive promotional email communications.
  • If you receive a promotional email, you may opt out by clicking the Unsubscribe link at the bottom of the email.
  • At any time you can opt out of promotional email communications by sending a request to
  • If you would like us to delete all the information we have collected about you, send a request to
  • If you would like to otherwise restrict the use of the information we have collected about you, send a request to
  • Should you wish to access the information we hold about you, please send a request to
Save settings
Cookies settings