Blog

BaseKit 2024 Product Roadmap

We have exciting news for 2024 as we unveil the innovative design features shaping the BaseKit product roadmap this year, focused on AI, design excellence and customer engagement.

More
Filter By
Reset
Woman looks down at mobile phone while smiling

As COVID-19 took hold, worldwide lockdowns had a profound impact on the services sector. Enforced shutdowns cut service businesses off from their customers. And while the necessity to minimise contact was obvious, the economic effects were far-reaching.

The World Trade Organisation (WTO) confirmed in May 2020 the importance of service businesses to the global economy:

“Services now generate more than two-thirds of economic output […] provide most jobs globally and account for over 40 per cent of world trade. Furthermore, since services account for most of women’s employment globally and a large share of micro, small and medium-sized enterprise (MSME) activity, the disruption in services supply also impacts social and economic inclusiveness.”

Not only was the services sector impacted severely by the pandemic, the odds were stacked against small service businesses in particular. The only option was to shift online.

Two years later, small service businesses find themselves in a new, technology-driven norm. Many did embrace technology to survive and are now thriving online, however some are still on the journey towards digital transformation.

Here’s how technology is key to the survival of service micro businesses.

Flexibility and scale: Reaching new audiences

Services are often highly localised and delivered in person. The gym owner who delivers classes in their studio or the therapist who sees patients in their office, for example.

People now expect to access the services they need online. That doesn’t just mean banking and paying utility bills anymore. It means fitness classes, social activities and entertainment.

Service businesses are not restricted by their locality now. These small business owners have greater flexibility in how they work, enabling them to:

  • Deliver online workshops not limited by the size of a physical venue
  • Connect and engage with people in different countries
  • Have a better chance of scaling their business with broader reach

Technology such as Google Meet, Zoom and Microsoft Teams is key to this flexibility. Mass adoption of video conferencing for everything from work to socialising has benefited service businesses. For more than a year our lives played out on digital devices – why should services be any different?

Automation: Seamless bookings

When small service businesses take online bookings, the process is much smoother for the business and the customer. Email and telephone tennis is eliminated. Customers simply choose an available date and book a slot, in some cases while they’re close by.

Booking online is simple and straightforward. The real benefit is that a booking system unites the different kinds of technology they use to run the business. It connects with everything from their calendar and their payment system to their CRM.

Automation means business owners can concentrate on delivering great service – not on being stacks of admin! It’s better for the customer too; in a few clicks they book, pay, relax and look forward to their experience.

Here at BaseKit we know how powerful an effective booking system can be. Talk to us and discover how our partners are delivering seamless 24 hour bookings to small business customers with our new scheduling software.

Product diversification: ecommerce

The shift to online has changed how customers interact with service businesses. It also allowed business owners to experiment with different routes to market. For instance, productising their service.

This may be a physical or a digital product. It could even be a combination of a physical product with a digital service. For instance, an online coaching programme that includes a physical notebook and writing materials. In this example, the small business combines a service with a physical product to generate more revenue and deliver greater value. An example of a purely digital product, might be a graphic designer who creates video courses to teach design principles.

Products mean diversification for a service business. By creating something that doesn’t rely on face-to-face contact, it enables them to trade, even if confined to home. It also opens up the possibility of scale, something that often eludes small service businesses limited by time.

The possibility of adding a responsive, reliable ecommerce function to an online business is key to the success of this avenue. Check out BaseKit’s store builder software – delivering safe and secure payment options and attractive designs which make small ecommerce sites look big, and have room to grow.

Low maintenance and speed: Contactless payments

With services shifting online, it makes sense that payment for those services does too.

Online payments taken upfront mean there’s no need to chase money after a service has been delivered. They also reduce friction. In the past, small service businesses may have delivered work and taken payment at the end. It’s time-consuming and clunky. It takes away from the time spent doing the work and delighting customers!

Where work is still delivered face-to-face, contactless is king. The pandemic has shifted the move away from cash and towards digital money faster. This makes life easier for the service business as they no longer have to bank cash, cheques or carry change.

Technology such as Sum Up, Square and Zettle work for both in-person and electronic payments. Customers tap their card or device to a terminal in-person and small business owners can also issue invoices and payment links via online systems. Stripe and PayPal are alternatives for online payments; all of these systems connect to the small business’ bank account. Money is deposited directly in their account making it a low maintenance way to charge customers.

Endless Opportunities

The landscape has shifted rapidly, especially for small service businesses. In recent years the huge growth of ecommerce has dominated the headlines but COVID-19 has shifted the goalposts for service businesses: who are realising the power of trading online.

There is a wealth of products that can help small service businesses. Today technology is a necessity in ways that were previously incomprehensible. Growth, pace, scale, reach, diversification – these are just some of the endless opportunities digital transformation can bring to small business services.

As an industry it’s our responsibility to constantly innovate and evolve our digital offering to enable businesses to thrive in the new digital economy.

If you’re seriously considering how to best evolve your digital product suite to support small business customers – get in touch to learn more about how BaseKit software can help.

We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. View more
Cookies settings
Accept
Privacy & Cookie policy
Privacy & Cookies policy
Cookie name Active
Privacy Policy

  1. Introduction This privacy policy sets out how we use and protect any information that you provide to BaseKit. We are committed to ensuring that your privacy is protected. Any personal information you provide when using our products or services will only be used in accordance with this policy. Note that this policy does not cover how we use and protect information provided to us from website builder customers. If you are a Go Sitebuilder customer, please see the Go Sitebuilder Privacy Policy. If you are a customer of another company that offers BaseKit’s website builder, please see the company’s privacy policy available via their website. We may change this policy from time to time by updating this page. You should check this page to ensure that you are happy with any changes. This policy is effective from January 2019.  

2. What information we collect We may collect the information you provide when you get in touch with us via the website, email, or phone.
  • You transfer your information to us via the website by filling in and submitting a form. We offer a number of different forms to help you find out more about the products and services we offer.
  • We have a number of different email addresses you can use to contact us. If you’re not sure which one to use then we recommend you send an email to support@basekit.com
  • We don’t provide a central phone number but BaseKit team members may provide their direct phone number for you to contact them.
 

3. How we use the information The information that we collect and store about you is primarily used to help us to stay in touch with you to provide our products and services. However, we may also use your information:
  • To improve our products and services
  • To send promotional email communications about special offers, news, product updates or other information which we think you may find interesting
  • To contact you for market research purposes
Note that we will only use your information as described in 3 and 4 above when you have explicitly opted in to receive such communications. You may opt out of these communications at any time by clicking the Unsubscribe link in any email or by sending a request to support@basekit.com  

4. Storing your personal data We store the data we collect using third party tools such as CRMs and databases. Any data we store is only accessible directly by a small number of authorised staff. The third parties that we use may store your data in locations outside of the EEA. We carefully review each supplier to ensure they handle data in line with this policy. We will store your data for as long as you remain a customer of BaseKit, or where you have actively been in contact with us about our products and services. We will keep data for up to 5 years if you’re not a customer or if we don’t hear from you.  

5. Security We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic, and managerial processes to secure and safeguard the data we collect and store. The transmission of information via the internet is not completely secure and we cannot guarantee the security of data sent to us electronically. The transmission of data is entirely at your own risk.  

6. How we use cookies A cookie is a small file which allows websites and apps to identify individual users and store information about each user’s preferences. A cookie does not give access to any more information than a user chooses to provide. We use cookies:
  • To identify where visitors to the website came from
  • To identify the content that is being viewed
The third party suppliers that we work with may also use cookies for similar purposes. We carefully review each supplier to ensure they handle data in line with this policy. You may choose to enable or disable cookies. Most web browsers automatically enable cookies, but you can usually modify a browser’s settings to disable cookies if you prefer. If you disable cookies you may not be able to take full advantage of our websites.  

7. Disclosing your information We may disclose your information to third party suppliers that we work with to provide our products and services. We carefully review each supplier to ensure they handle data in line with this policy. We may also disclose your information where we are required to do so by law.  

8. Controlling your personal information You may choose to restrict the collection or use of your personal information in the following ways:
  • When providing any information to BaseKit via this website, you may opt in to receive promotional email communications.
  • If you receive a promotional email, you may opt out by clicking the Unsubscribe link at the bottom of the email.
  • At any time you can opt out of promotional email communications by sending a request to support@basekit.com
  • If you would like us to delete all the information we have collected about you, send a request to support@basekit.com
  • If you would like to otherwise restrict the use of the information we have collected about you, send a request to support@basekit.com
  • Should you wish to access the information we hold about you, please send a request to support@basekit.com
Save settings
Cookies settings