As 2023 comes to a close, we’ve pulled together some of the core articles we’ve written this year, to help you with your growth strategy and BaseKit product activation into 2024 and beyond.
Top tips for growth with BaseKit
Since we started out 15 years ago, we’ve taken on board feedback from our partners, and we’ve learnt a thing or two about what works, and what doesn’t. From creating a business bundle, to working out your customer targets, these eight ways of how to position BaseKit will give you support for long term growth.
From understanding customer behaviour, to improving your decision making, data is super important for growth. Kerry, our in house Insights Manager has put together these six tips of what to look out for when you’re gathering all your data.
Defining your customer acquisition strategy takes time. You have to really understand your target markets, create a compelling means to connect with them in, and stay front of mind. We’ve put together five foundations you should build before you finalise your customer acquisition strategy.
Activating your BaseKit products
We want to give you all the right tools to help you market your BaseKit products, and one thing that has become clear this year is the uplift in using video to do just this. Whether it’s through explainers and testimonial videos on websites or short video ads on social media, businesses everywhere are turning to video first content marketing to quickly grab their customers’ attention and deliver information.
This is why we’re heavily investing in providing you, our partners, video assets to help you market your products to small businesses. Our article all about video marketing uprising talks all about how video content can engage your audience with our assets.
Don’t forget you can also log into your partner portal here to download your new video marketing assets to showcase BaseKit Site, Store and Bookings.
Delivering robust software at scale
BaseKit has a large team of developers that deploy feature updates across all of our partner brands. We also have dedicated operational support around the clock to ensure the safety ands security of our partners and their customers’ websites. They work with our delivery team to gain feedback from our partners and ensure we can continue to deliver a simple, robust and efficient platform for our partners’ customers. These two articles will give you an insight into how we are able to deliver robust software at scale with BaseKit.
At BaseKit we’ve got instances running over 100,000 websites at a time. Our technology is proven at scale and used by some of the biggest global names in the industry. We asked Technical Director, Mark Jeffries, how we make our BaseKit Platform so robust and how we deliver it so that our partners can use our software to scale simply and securely all over the world.
BaseKit works with many partners who deliver our software to different customers via multiple brands in multiple territories within a group portfolio. We’ve had a number of single brand partners who are looking to expand our BaseKit software to more than one brand and/or market. From the commercial impact and resources, to onboarding and integration, here are eight frequently asked questions from partners, to explain how we add a new brand to the BaseKit Platform.