BaseKit 2024 Product Roadmap

We have exciting news for 2024 as we unveil the innovative design features shaping the BaseKit product roadmap this year, focused on AI, design excellence and customer engagement.

Filter By

BaseKit 2024 Product Roadmap

We have exciting news for 2024 as we unveil the innovative design features shaping the BaseKit product roadmap this year, focused on AI, design excellence and customer engagement.


Delivering robust software at scale

We asked Technical Director, Mark Jeffries, how we make our BaseKit Platform so robust and how we deliver it so that our partners can use our software to scale simply and securely all over the world.


BaseKit Integration Unpacked

Operations Director, Joe Tanner delves deeper into the integration process involved for new partners rolling out BaseKit to their customers and shares his biggest pieces of technical and commercial advice from 15 years delivering the integration for over 100 BaseKit partners.


BaseKit vs Big Brand Site Builders

Our VP of Product, Gordon Plant, talks about how BaseKit's partners succeed against the big brand name site builders by highlighting three key points of difference.

inquisitive lady

The sitebuilder space is home to some big brand names. They have a huge market presence and advertising budgets that extend to campaigns during the Super Bowl.

The BaseKit offering is different.

We are a partner first business, meaning we don’t sell directly to small businesses and instead work with other organisations, who offer our digital products to their customers.

Additionally, BaseKit has always provided white label software and this means our partners can develop their own brands around our products.

Here Gordon Plant, VP Product at BaseKit, outlines how our partners succeed against the big brand name site builders by highlighting three key points of difference.

1. Focussed products 

The big brand names offer a wide range of products extending far beyond the core area of sitebuilding and online sales.

To a casual observer, it might appear impossible for smaller companies to compete, but the continued success of our partners demonstrates that the opposite is true.

A common mistake is equating the range of features (often called ‘feature footprint’) in a product to its perceived value. For many small businesses, a huge list of features has a negative impact on their perceived value of the product they are investing in.

Small business owners are very busy people with very limited time available for learning. They already have workflows that cover their basic needs and they don’t want to feel like they are paying for things they will never use.

BaseKit products, and our partners offerings, are always very focussed on the core parts of the value proposition: getting found, getting sales and getting bookings.

The big brands have to create products that work for web designers and others with technical knowledge.

BaseKit products are designed  with the small business owner in mind. We’re passionate about helping the entrepreneurs, the side hustlers, the self-starters and the trailblazing sole traders.  This helps our partners to attract and retain these customers by giving them everything they need and nothing that they don’t.

2. Valuable price and service 

Price is always important to small business customers who are looking to get the best from every penny they spend. BaseKit partners succeed by building attractively priced packages around their core offerings.

Each of our partners has deep knowledge of what will work in their markets and we support them by being very flexible in our product configuration and payment models.

Some of the big brands don’t have a great reputation for customer service especially in their non-native markets. Our partners are able to offer local-language support and respond rapidly to their customers. Both literally and figuratively, our partners speak the same language as their customers.

Our partners sell many different products and they tell us that BaseKit products generate relatively low volumes of customer support traffic. This is something we’re always pleased to hear as we work very hard to try and keep partner support overheads to a minimum.

Most customer support issues are resolved by our partners. But if a problem can’t be resolved and a partner needs to turn to us for support, they know we will always go the extra mile to keep their customers happy.

3. Safety and security 

Data sovereignty has become an increasingly significant issue in recent years. Customers are more concerned than ever about where their data is stored and who has access to it.

For our larger partners, BaseKit will usually be installed in their own data centre so they have complete physical control over everything. Our partners can promise their customers that their data is 100% locally stored.

BaseKit also provides 24/7 incident response so that any platform-wide issues such as hardware or network failure can be quickly identified and resolved.

Tech democracy

BaseKit is on a mission for tech democracy for small businesses. We want anyone with a business idea to have the confidence and the ability to start a business and thrive online.

If you’re interested in partnering with us to help achieve this mission, get in touch or request a demo of our software.

We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. View more
Cookies settings
Privacy & Cookie policy
Privacy & Cookies policy
Cookie name Active
Privacy Policy

  1. Introduction This privacy policy sets out how we use and protect any information that you provide to BaseKit. We are committed to ensuring that your privacy is protected. Any personal information you provide when using our products or services will only be used in accordance with this policy. Note that this policy does not cover how we use and protect information provided to us from website builder customers. If you are a Go Sitebuilder customer, please see the Go Sitebuilder Privacy Policy. If you are a customer of another company that offers BaseKit’s website builder, please see the company’s privacy policy available via their website. We may change this policy from time to time by updating this page. You should check this page to ensure that you are happy with any changes. This policy is effective from January 2019.  

2. What information we collect We may collect the information you provide when you get in touch with us via the website, email, or phone.
  • You transfer your information to us via the website by filling in and submitting a form. We offer a number of different forms to help you find out more about the products and services we offer.
  • We have a number of different email addresses you can use to contact us. If you’re not sure which one to use then we recommend you send an email to
  • We don’t provide a central phone number but BaseKit team members may provide their direct phone number for you to contact them.

3. How we use the information The information that we collect and store about you is primarily used to help us to stay in touch with you to provide our products and services. However, we may also use your information:
  • To improve our products and services
  • To send promotional email communications about special offers, news, product updates or other information which we think you may find interesting
  • To contact you for market research purposes
Note that we will only use your information as described in 3 and 4 above when you have explicitly opted in to receive such communications. You may opt out of these communications at any time by clicking the Unsubscribe link in any email or by sending a request to  

4. Storing your personal data We store the data we collect using third party tools such as CRMs and databases. Any data we store is only accessible directly by a small number of authorised staff. The third parties that we use may store your data in locations outside of the EEA. We carefully review each supplier to ensure they handle data in line with this policy. We will store your data for as long as you remain a customer of BaseKit, or where you have actively been in contact with us about our products and services. We will keep data for up to 5 years if you’re not a customer or if we don’t hear from you.  

5. Security We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic, and managerial processes to secure and safeguard the data we collect and store. The transmission of information via the internet is not completely secure and we cannot guarantee the security of data sent to us electronically. The transmission of data is entirely at your own risk.  

6. How we use cookies A cookie is a small file which allows websites and apps to identify individual users and store information about each user’s preferences. A cookie does not give access to any more information than a user chooses to provide. We use cookies:
  • To identify where visitors to the website came from
  • To identify the content that is being viewed
The third party suppliers that we work with may also use cookies for similar purposes. We carefully review each supplier to ensure they handle data in line with this policy. You may choose to enable or disable cookies. Most web browsers automatically enable cookies, but you can usually modify a browser’s settings to disable cookies if you prefer. If you disable cookies you may not be able to take full advantage of our websites.  

7. Disclosing your information We may disclose your information to third party suppliers that we work with to provide our products and services. We carefully review each supplier to ensure they handle data in line with this policy. We may also disclose your information where we are required to do so by law.  

8. Controlling your personal information You may choose to restrict the collection or use of your personal information in the following ways:
  • When providing any information to BaseKit via this website, you may opt in to receive promotional email communications.
  • If you receive a promotional email, you may opt out by clicking the Unsubscribe link at the bottom of the email.
  • At any time you can opt out of promotional email communications by sending a request to
  • If you would like us to delete all the information we have collected about you, send a request to
  • If you would like to otherwise restrict the use of the information we have collected about you, send a request to
  • Should you wish to access the information we hold about you, please send a request to
Save settings
Cookies settings