BaseKit 2024 Product Roadmap

We have exciting news for 2024 as we unveil the innovative design features shaping the BaseKit product roadmap this year, focused on AI, design excellence and customer engagement.

Filter By
Small businesses

3 myths about white label partnerships

Buying software from someone else and offering it to your customers can be daunting but it doesn’t have to be. There are plenty of misconceptions at play with white labelling, and taking them as the truth can be a serious barrier to launching a white label solution.

White label software: the link between UX/UI and ROI

There is an intrinsic link between the success of a white label software partnership and the ease of navigating and using the software’s user interface (UI) – in other words, its user experience (UX).

When you’re launching a new white label product like a website builder for small businesses, so much focus is on how to get those small business owners to take it up. From honing your go-to-market strategy to maximising its positioning among your other services, it’s easy to get caught up in seeing each sale as an end goal.

But success for a white label solution, like the BaseKit platform, doesn’t occur when it’s first picked up by a small business owner. Success comes when they can use it with ease, and fully integrate it into the day-to-day of running their business.

Ultimately you don’t just want a small business to take you up on a product you’re selling, you want them to keep using that product so that they stay a loyal customer.

UX/UI plays a significant role in customer loyalty

With whitelabeling, you can generate customer trust simply by having a UI that makes things simpler for small businesses.

In our side hustle culture, there are lots of people who are trying to balance their full time, or other part time jobs, with their own independent businesses. Even those who can dedicate every hour to their small business are incredibly pressed for time, and most don’t want to think about software for longer than they have to.

Our independent study found over one quarter of micro businesses in the UK don’t have a website yet. 39% of respondents didn’t even know where to start looking for a website host. There’s a high barrier to entry. Here, offering a white label product with an easy setup would significantly improve time management, and the success of her business as a result.

The good news is that once they find a provider that makes it easy to get started, they’re less likely to leave that brand behind. Creating a memorable and simple experience that benefits your users’ work life balance is everything. You get this right, and loyalty is simply the better option for your customers.

In our study with YouGov last year, we found that 62% of micro business owners were either not very likely, or not likely at all to change their website provider in the next 12 months. When small business owners find a digital tools provider that not only meets their needs, but makes running their business effortless as well, they have a lot of loyalty to give in return.

Mobile-first interfaces encourage returning visitors

Many small business owners need digital products, even if they don’t know it. Consider artists and craft businesses, for example. Their livelihood depends on selling their pieces online, but many will still be relying on selling through social media platforms.

While that might work in the beginning, there’s always the worry that one algorithm change or a commission hike on a marketplace will throw their ability to connect with customers and make a profit into the dark.

And while they might be aware of the need to build an independent online presence, sitting down at a laptop to create and update a website isn’t always an option. Many of these businesses are one person shows, so they’re constantly balancing creating new pieces, staying on top of admin, and spending time with their families – none of which presents an ideal time to hop on a desktop.

Clients whose businesses don’t require them to sit in front of a computer are why BaseKit created a mobile-first platform, with its own dedicated UI and UX. Some small business owners need to be able to tinker from their sites exclusively from their mobile device. Our website management platform wasn’t built for desktop first and then retrofitted to a mobile screen.

Rather, it allows business owners who are more comfortable with mobile to make changes and modifications to their site whenever they find some spare time, and on the device that’s most familiar to them.

This kind of user experience is the bridge between those small business owners and your goals for your white label partnership. If you can offer a platform that gives small business owners a frictionless, intuitive way of taking their business online, you stand a far better chance of becoming an integral cog in their business machine – part of their livelihoods, thus delivering a longer tail return on your white label investment.

UX/UI can help close the digital divide

The right white labelled software unlocks new ways to diversify your services and connect with one of the world’s most promising markets. And a huge part of the secret to making that investment successful is UX/UI, since it’s one of the main factors in customer retention.

There is a growing divide between small businesses who embrace technology and those who shy away from it. To close the divide, software UI must meet small business owners where they’re at, and provide them with what they need most.

At BaseKit, we provide our partners with a white label platform that supplies what their small businesses customers need, and nothing they don’t. A way to create a website, take bookings and sell their products without becoming technical experts themselves.

We’re on a mission for tech democracy for small businesses – are you in? Request a demo of our software, or get in touch to see how we could collaborate.

We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. View more
Cookies settings
Privacy & Cookie policy
Privacy & Cookies policy
Cookie name Active
Privacy Policy

  1. Introduction This privacy policy sets out how we use and protect any information that you provide to BaseKit. We are committed to ensuring that your privacy is protected. Any personal information you provide when using our products or services will only be used in accordance with this policy. Note that this policy does not cover how we use and protect information provided to us from website builder customers. If you are a Go Sitebuilder customer, please see the Go Sitebuilder Privacy Policy. If you are a customer of another company that offers BaseKit’s website builder, please see the company’s privacy policy available via their website. We may change this policy from time to time by updating this page. You should check this page to ensure that you are happy with any changes. This policy is effective from January 2019.  

2. What information we collect We may collect the information you provide when you get in touch with us via the website, email, or phone.
  • You transfer your information to us via the website by filling in and submitting a form. We offer a number of different forms to help you find out more about the products and services we offer.
  • We have a number of different email addresses you can use to contact us. If you’re not sure which one to use then we recommend you send an email to
  • We don’t provide a central phone number but BaseKit team members may provide their direct phone number for you to contact them.

3. How we use the information The information that we collect and store about you is primarily used to help us to stay in touch with you to provide our products and services. However, we may also use your information:
  • To improve our products and services
  • To send promotional email communications about special offers, news, product updates or other information which we think you may find interesting
  • To contact you for market research purposes
Note that we will only use your information as described in 3 and 4 above when you have explicitly opted in to receive such communications. You may opt out of these communications at any time by clicking the Unsubscribe link in any email or by sending a request to  

4. Storing your personal data We store the data we collect using third party tools such as CRMs and databases. Any data we store is only accessible directly by a small number of authorised staff. The third parties that we use may store your data in locations outside of the EEA. We carefully review each supplier to ensure they handle data in line with this policy. We will store your data for as long as you remain a customer of BaseKit, or where you have actively been in contact with us about our products and services. We will keep data for up to 5 years if you’re not a customer or if we don’t hear from you.  

5. Security We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic, and managerial processes to secure and safeguard the data we collect and store. The transmission of information via the internet is not completely secure and we cannot guarantee the security of data sent to us electronically. The transmission of data is entirely at your own risk.  

6. How we use cookies A cookie is a small file which allows websites and apps to identify individual users and store information about each user’s preferences. A cookie does not give access to any more information than a user chooses to provide. We use cookies:
  • To identify where visitors to the website came from
  • To identify the content that is being viewed
The third party suppliers that we work with may also use cookies for similar purposes. We carefully review each supplier to ensure they handle data in line with this policy. You may choose to enable or disable cookies. Most web browsers automatically enable cookies, but you can usually modify a browser’s settings to disable cookies if you prefer. If you disable cookies you may not be able to take full advantage of our websites.  

7. Disclosing your information We may disclose your information to third party suppliers that we work with to provide our products and services. We carefully review each supplier to ensure they handle data in line with this policy. We may also disclose your information where we are required to do so by law.  

8. Controlling your personal information You may choose to restrict the collection or use of your personal information in the following ways:
  • When providing any information to BaseKit via this website, you may opt in to receive promotional email communications.
  • If you receive a promotional email, you may opt out by clicking the Unsubscribe link at the bottom of the email.
  • At any time you can opt out of promotional email communications by sending a request to
  • If you would like us to delete all the information we have collected about you, send a request to
  • If you would like to otherwise restrict the use of the information we have collected about you, send a request to
  • Should you wish to access the information we hold about you, please send a request to
Save settings
Cookies settings